Calbee America, Inc.
Associate Marketing Director, Innovation
Calbee America, Inc. - Fairfield, California, United States, 94533
Work at Calbee America, Inc.
Overview
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Overview
2600 Maxwell Way, Fairfield, CA 94534, USA
Job Description
Position Summary: As
Associate Marketing Director of Innovation
at Calbee America, you will help shape the future of our brands by supporting the development and execution of innovation strategies that drive growth and strengthen brand equity. Reporting to the VP of Marketing and R&D, you will be responsible for managing the innovation pipeline, translating insights into product concepts, and leading cross-functional teams from idea to commercialization across multiple retail channels. This role requires a balance of strategic thinking and executional excellence, strong cross-functional collaboration, and a deep understanding of consumer and category trends within the food/snacking space. Key Responsibilities: Support the development and refinement of the innovation strategy for the Calbee Portfolio, ensuring alignment with broader business objectives and consumer needs. Manage and maintain the innovation pipeline, identifying opportunities for growth through line extensions and white space innovation. Translate consumer insights, category dynamics, and competitive activity into compelling innovation concepts with clear consumer benefits and commercial potential. Lead cross-functional project teams through Calbee’s Stage Gate process, partnering with R&D, Operations, Sales, Consumer Insights, and Finance to bring innovation to life. Collaborate with the Product Development team to ensure delivery of superior taste, functionality, and quality across innovation projects. Validate product ideas, optimize positioning, and conduct iterative testing. Work closely with Brand Marketing and Sales to support sell-in strategies, go-to-market plans, and post-launch tracking. Help build business cases for innovation initiatives by leading the development of forecasts, pricing strategies, and cost estimates in collaboration with Finance and Sales. Track and report project status, risks, and key milestones to ensure alignment and timely execution. Monitor market trends, category adjacencies, and emerging consumer behaviors to inform future pipeline opportunities. Required Qualifications & Skills: 6–10 years of experience in Brand Management or Innovation, ideally within the CPG or food/beverage industry Proven experience supporting or leading innovation initiatives from concept to launch, ideally across multiple channels (e.g., retail, club, e-commerce) Strong analytical and strategic thinking skills; ability to synthesize data and insights to build compelling cases for innovation Experience with cross-functional project management, including working with R&D, Sales, Finance, and Supply Chain Exposure to Stage Gate or other innovation processes Excellent communication, collaboration, and stakeholder management skills Experience with tools such as Nielsen, Numerator, WGSN, or similar Entrepreneurial mindset with comfort working in a fast-paced, agile environment About Us: At Calbee America Inc., we believe great snacks start with great people. As part of the globally recognized Calbee Group, we are a fast-growing leader in the snack industry, crafting innovative, high-quality products made from nature’s best ingredients. Our success is built on collaboration, creativity, and a shared passion for excellence. We foster a culture where every team member’s contributions matter—where bold ideas are encouraged, growth is supported, and teamwork drives success. As we work toward becoming a $500-million company, we’re looking for talented individuals who are ready to make an impact. Whether you’re passionate about quality, operations, innovation, or leadership, you’ll find opportunities to learn, grow, and thrive in an environment that values respect, integrity, and care. Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex ,
religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status. 2600 Maxwell Way, Fairfield, CA 94534, USA
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Position Summary: As
Associate Marketing Director of Innovation
at Calbee America, you will help shape the future of our brands by supporting the development and execution of innovation strategies that drive growth and strengthen brand equity. Reporting to the VP of Marketing and R&D, you will be responsible for managing the innovation pipeline, translating insights into product concepts, and leading cross-functional teams from idea to commercialization across multiple retail channels. This role requires a balance of strategic thinking and executional excellence, strong cross-functional collaboration, and a deep understanding of consumer and category trends within the food/snacking space. Key Responsibilities: Support the development and refinement of the innovation strategy for the Calbee Portfolio, ensuring alignment with broader business objectives and consumer needs. Manage and maintain the innovation pipeline, identifying opportunities for growth through line extensions and white space innovation. Translate consumer insights, category dynamics, and competitive activity into compelling innovation concepts with clear consumer benefits and commercial potential. Lead cross-functional project teams through Calbee’s Stage Gate process, partnering with R&D, Operations, Sales, Consumer Insights, and Finance to bring innovation to life. Collaborate with the Product Development team to ensure delivery of superior taste, functionality, and quality across innovation projects. Validate product ideas, optimize positioning, and conduct iterative testing. Work closely with Brand Marketing and Sales to support sell-in strategies, go-to-market plans, and post-launch tracking. Help build business cases for innovation initiatives by leading the development of forecasts, pricing strategies, and cost estimates in collaboration with Finance and Sales. Track and report project status, risks, and key milestones to ensure alignment and timely execution. Monitor market trends, category adjacencies, and emerging consumer behaviors to inform future pipeline opportunities. Required Qualifications & Skills: 6–10 years of experience in Brand Management or Innovation, ideally within the CPG or food/beverage industry Proven experience supporting or leading innovation initiatives from concept to launch, ideally across multiple channels (e.g., retail, club, e-commerce) Strong analytical and strategic thinking skills; ability to synthesize data and insights to build compelling cases for innovation Experience with cross-functional project management, including working with R&D, Sales, Finance, and Supply Chain Exposure to Stage Gate or other innovation processes Excellent communication, collaboration, and stakeholder management skills Experience with tools such as Nielsen, Numerator, WGSN, or similar Entrepreneurial mindset with comfort working in a fast-paced, agile environment About Us: At Calbee America Inc., we believe great snacks start with great people. As part of the globally recognized Calbee Group, we are a fast-growing leader in the snack industry, crafting innovative, high-quality products made from nature’s best ingredients. Our success is built on collaboration, creativity, and a shared passion for excellence. We foster a culture where every team member’s contributions matter—where bold ideas are encouraged, growth is supported, and teamwork drives success. As we work toward becoming a $500-million company, we’re looking for talented individuals who are ready to make an impact. Whether you’re passionate about quality, operations, innovation, or leadership, you’ll find opportunities to learn, grow, and thrive in an environment that values respect, integrity, and care. Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex ,
religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status. 2600 Maxwell Way, Fairfield, CA 94534, USA
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