Director of Digital Marketing
RADAR - New York, New York, us, 10261Work at RADAR
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Overview
What you’ll do :Lead digital marketing strategy and execution: build pipeline from digital marketing initiatives, including but not limited to SEO, paid search, paid social, and other digital/traditional channelsOwn ongoing optimization efforts of all digital marketing campaigns, including daily budget monitoring, bid management, keyword research, and on-site conversion and keyword strategy based on performance historyEnhance our digital ABM strategy that drives top-of-funnel lead generation and accelerates existing pipelineMonitor and evaluate campaign performance and maintain daily, weekly, monthly, and quarterly reporting to ensure KPIs are metDevelop and present actionable, data-backed recommendations and insights that inform changes that improve performanceYou have :5-7 years of digital marketing experience, specifically in SEO, paid search, and paid social. Experience at a B2B SaaS company is a mustSEO expertise and proven track record of driving organic pipelineGoogle Adwords certificationExceptional organizational skills and attention to detail with the ability to prioritize and balance multiple projects in a fast-paced environmentExcellent verbal, written, and interpersonal skills, with the ability to articulate campaign messaging effectively, and build strong, productive relationships with vendors, and cross-functional teamsYou’ll be working with :Phil Sidoti, Vice President of GrowthNick Patrick, Co-Founder and CEOAudrey Na, Senior Director of DesignOur incoming Technical Product Marketing ManagerOur Marketing, Sales Development, and Sales teamsBenefits & Perks :Competitive compensation package and equity planMedical, dental, and vision plans with 100% premiums covered for you401(k) plan with a generous employer matchUnlimited PTO vacation policyPaid parental leaveWeekly catered breakfast and lunch at our NYC officeFree CitiBike membership (if based in tri-state area)Fitness discount and wellness programs via GympassBenefits offering details will be provided if a candidate receives an offer. Benefits may also vary by location.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace. Radar does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity any other reason prohibited by law in the provision of employment opportunities and benefits.