Senior Vice President (SVP) of Marketing
Verve Group - Long Island City, New York, United States, 11101![Verve Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Verve Group
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Overview
New York , New York , United StatesMarketing
Who We Are
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 13 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI). Learn more at www.verve.com .Who You AreWe are seeking a dynamic and experienced Senior Vice President (SVP) of Marketing to drive the strategic direction as well as execution of our marketing initiatives. The SVP of Marketing will be responsible for developing and executing a comprehensive marketing strategy as well as marketing initiatives that align with our business objectives, strengthens our brand presence, and accelerates our growth in the AdTech industry.This position can be occupied in New York City in a hybrid set-up or filled remotely in one of the following states:
California,
Connecticut
, Florida, Illinois, Indiana, Massachusetts, Maryland,
Minnesota
, New Jersey, New York, Tennessee, Texas, and Utah.What Will You DoDevelop and implement a growth-focused global marketing strategyLead, mentor, and inspire a high-performing and creative marketing teamEnsure marketing efforts are aligned with product development and sales goalsStrengthen and maintain brand identity across channels, specifically focusing on Agencies and Direct BrandsDefine and communicate the company's unique value proposition in the AdTech marketHandle Public Relations at a global level and work closely with investor relations teamOptimize lead generation and enhance customer acquisition through data-driven strategiesOversee content creation for thought leadership and educational resourcesDevelop and maintain a content calendar that aligns with industry trends and addresses customer needsUtilize various digital marketing channels, including programmatic marketing, SEO, SEM, social media, email marketing, and display advertising, to effectively reach target audiencesMonitor and analyze campaign performance metrics to optimize ROICollaborate with the product team to develop go-to-market strategies for new products and features, ensuring successful launchesTranslate technical product features into compelling benefits for customersStay informed about industry trends and competitor activitiesEfficiently manage and allocate the marketing budgetJob requirements
What Will You BringBachelor's degree in Marketing, Business, or a related field; MBA preferredProven experience (10+ years) in marketing leadership roles within the AdTech industryExperience managing and mentoring a high-performing marketing teamHigh energy, hands-on, intelligent professional attitude, and mindsetDemonstrated success in developing and executing innovative marketing strategiesStrong analytical skills and the ability to make data-driven decisionsTeam player with excellent communication, presentation, and interpersonal skillsStrategic thinker with a results-oriented mindsetWhat We Offer
Join one of the top privacy-first omnichannel ad platforms and gaming companiesBe part of a multicultural team (55+ nationalities) that is bringing advertising to the next levelBenefit from working with some of the most experienced professionals in our industry and constantly grow with usYou will learn and evolve in an empowering environment characterized by entrepreneurial actionsResponsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve Group’s success3 Wellness days per year to help you maintain your well-being (in Q1, Q2 and Q3 after min. 90 days of employment)Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes.Work and Travel Program (monthly raffle after 2 years of employment)We are happy to build a great team together and we appreciate your help through our Employee Referral BonusAlign your interests with the company's success and take part in our Employee Shares Purchase PlanYou will be entitled to 12 holidays per year and unlimited PTO in addition to any of the public/bank holidays401(k) Retirement plan with company matchComprehensive benefits package including Medical, Dental, Vision, Disability and Life InsurancePersonalized Benefits Platform; with a budget of 100 USD/month, you can choose the benefits that fit you best from the following options:
Internet allowance
Meal plan services
Spa services
Fitness classes & subscriptions
Travel credits
You receive support from us through our Employee Assistance Program and Parental LeaveMedical & Dependent Care FSA & Commuter BenefitsAccident Insurance, Pet Insurance and Identity Theft ProtectionVerve Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The OTE salary range for this position is USD 300k-400k per annum. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.#LI-Remote
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