Sinclair Broadcast Group
Senior Paid Media Strategist
Sinclair Broadcast Group - Hunt Valley, Maryland, us, 21065
Work at Sinclair Broadcast Group
Overview
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Overview
We are seeking a results-driven
Senior Paid Media Strategist
to join our team. A seasoned professional with extensive experience in managing client relationships and paid media would be a great fit for this position. As a Senior Paid Media Strategist, you will play a crucial role in supporting our internal and external clients throughout the entire lifecycle of their advertising campaigns. You will serve as a key point of contact for clients and internal teams, ensuring that campaigns are aligned with client goals and optimized for conversions. Join us and become an integral part of our team, where your contributions will make a real impact in a culture that values continuous learning and development. If you're looking for a company that embraces problem solving and teamwork, we invite you to explore this exciting opportunity.
Customer Service Responsibilities:
Work directly with clients to understand their goals, challenges, and target audiences. Translate these insights into actionable paid media strategies, keeping in mind capabilities and offerings of our services and technologies.
Communicate with sales teams on orders as needed for fulfillment.
Acts as a liaison between customers and fulfillment teams, either internally or through third-party providers/vendors.
Resolve issues by taking the appropriate action and knowing when to escalate issues to a management level.
Lead client calls and showcase our team's capabilities and offerings with enthusiasm and confidence. Build strong relationships and gain trust from clients through effective communication and a deep understanding of their needs.
Strategist Responsibilities:
Review campaign performance data to identify opportunities for optimizations, ensuring campaigns are driving maximum ROI against our clients’ goals.
Work closely with sales and account managers to provide strategic insights, make media mix recommendations, and assist with communication between sales, clients, and fulfillment teams.
Act as a bridge between sales/account management and the fulfillment team, ensuring expectations are appropriate and strategies are properly executed.
Stay up to date with the latest trends in paid media, including Google Ads, Meta, programmatic, and other digital advertising platforms.
Provide clear direction for order fulfillment, including identifying goals and necessary assets.
Coordinate with internal teams to meet benchmarks and ensure deadlines are met.
Regularly communicate progress updates with stakeholders and advise on best practices.
Support various teams by creating reports, preparing documents, and executing projects as assigned.
Qualifications:
5+ years of experience in paid search and paid social
Proficient in managing campaigns using Google Ads and Meta Ads Manager
Experience in programmatic media a plus
Experience in media planning and budget optimization with a focus on ROI
Demonstrated client-facing experience with the ability to communicate digital marketing strategies clearly
Ability to analyze campaign data and provide insightful recommendations
Strong project management and collaboration skills to work across internal teams
Excellent communication and presentation skills
Strong working knowledge of MS Office Suite (Outlook, Word, Excel) required
Experience with platforms like AOS, JIRA, or Zendesk is a plus
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $90,000 to $100,000, with the potential to earn a discretionary bonus. Final compensation will be determined by various factors such as a candidate’s relevant work experience and skills. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Senior Paid Media Strategist
to join our team. A seasoned professional with extensive experience in managing client relationships and paid media would be a great fit for this position. As a Senior Paid Media Strategist, you will play a crucial role in supporting our internal and external clients throughout the entire lifecycle of their advertising campaigns. You will serve as a key point of contact for clients and internal teams, ensuring that campaigns are aligned with client goals and optimized for conversions. Join us and become an integral part of our team, where your contributions will make a real impact in a culture that values continuous learning and development. If you're looking for a company that embraces problem solving and teamwork, we invite you to explore this exciting opportunity.
Customer Service Responsibilities:
Work directly with clients to understand their goals, challenges, and target audiences. Translate these insights into actionable paid media strategies, keeping in mind capabilities and offerings of our services and technologies.
Communicate with sales teams on orders as needed for fulfillment.
Acts as a liaison between customers and fulfillment teams, either internally or through third-party providers/vendors.
Resolve issues by taking the appropriate action and knowing when to escalate issues to a management level.
Lead client calls and showcase our team's capabilities and offerings with enthusiasm and confidence. Build strong relationships and gain trust from clients through effective communication and a deep understanding of their needs.
Strategist Responsibilities:
Review campaign performance data to identify opportunities for optimizations, ensuring campaigns are driving maximum ROI against our clients’ goals.
Work closely with sales and account managers to provide strategic insights, make media mix recommendations, and assist with communication between sales, clients, and fulfillment teams.
Act as a bridge between sales/account management and the fulfillment team, ensuring expectations are appropriate and strategies are properly executed.
Stay up to date with the latest trends in paid media, including Google Ads, Meta, programmatic, and other digital advertising platforms.
Provide clear direction for order fulfillment, including identifying goals and necessary assets.
Coordinate with internal teams to meet benchmarks and ensure deadlines are met.
Regularly communicate progress updates with stakeholders and advise on best practices.
Support various teams by creating reports, preparing documents, and executing projects as assigned.
Qualifications:
5+ years of experience in paid search and paid social
Proficient in managing campaigns using Google Ads and Meta Ads Manager
Experience in programmatic media a plus
Experience in media planning and budget optimization with a focus on ROI
Demonstrated client-facing experience with the ability to communicate digital marketing strategies clearly
Ability to analyze campaign data and provide insightful recommendations
Strong project management and collaboration skills to work across internal teams
Excellent communication and presentation skills
Strong working knowledge of MS Office Suite (Outlook, Word, Excel) required
Experience with platforms like AOS, JIRA, or Zendesk is a plus
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Us
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
The base salary compensation range for this role is $90,000 to $100,000, with the potential to earn a discretionary bonus. Final compensation will be determined by various factors such as a candidate’s relevant work experience and skills. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.