Product Marketing Manager
WHOOP - Boston, Massachusetts, us, 02298![WHOOP](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at WHOOP
Overview
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Overview
Responsibilities:
Support the marketing roadmap for new and existing consumer-facing features, taking into account member types and business impactSupport both our go-to-market campaigns and evergreen (in the market) feature promotion to existing customers and prospectsOwn Thought Leadership marketing, app store, and PMM performance reportingWork with Creative, Product, and Marketing teams to provide clear positioning and messaging hierarchies for go-to-market campaigns that translate technical features into clear user benefitsProject manage launches, coordinating with multiple stakeholders across Marketing, Product, Creative, and more to ensure launches align with department and business goalsLeverage qualitative and quantitative data to develop insights that influence product and marketing strategy, delivering member value and enhancing the WHOOP value propositionSupport user research and analysis through interviews, surveys, and other methods to better improve our understanding of our brand, our product offering, and our marketing personas/cohortsContinually audit competitive landscape and products, sharing insights and learnings with a broader teamIdentify opportunities for remarketing to our existing member base, leveraging consumer insights from Membership Services or Product data to target the highest value, highest ROI effortsAct as a subject matter expert on WHOOP features and educate internal terms on the competitive landscape in order to underscore key differentiationMeasure and communicate the impact of product marketing efforts from awareness through adoptionQualifications:
Bachelor's Degree in Marketing or related field (Master's degree preferred)B2C product marketing experience for a consumer technology companyProven history of creating effective marketing programs with measurable resultsExcellent time management, project management and prioritization skillsStrong communication skills and highly collaborativePassion for the health, wellness and sports sectors a plus\n
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.WHOOP is an Equal Opportunity Employer and participates in
E-verify
to determine employment eligibility.