Senior Manager, US Marketing
Amicus Therapeutics - Princeton, New Jersey, us, 08543![Amicus Therapeutics](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.Position SummaryThe Senior Manager, US Marketing will be responsible for driving US Pompe marketing initiatives. They will primarily focus on branded HCP and patient marketing and will also contribute and/or lead unbranded marketing, digital marketing, conferences, market research, and patient support services. They will work in partnership with Medical, Patient Advocacy, Legal, Regulatory, Compliance, and other functions to develop and execute the highest quality tactical output while implementing the US marketing strategy.The Senior Manager, US Marketing role will require a high performer who is passionate, curious, innovative, forward-thinking, collaborative, and ethical.Reporting to:
Director, US Marketing (Pompe).Roles and Responsibilities:Develop, execute, and analyze marketing tactics in the United States based on the global brand strategy, leveraging both traditional marketing approaches and digital technologies.Effectively implement the product strategy, positioning, and messaging.Demonstrate and apply an understanding of the US Market Landscape to develop and launch marketing campaigns.Oversee agency relationships and budget tracking to ensure all aspects of marketing campaigns are on time, on budget, and aligned with messaging.Leverage current market research, identify gaps for further market research, and apply insights to tactical plans.Coordinate and plan key conference and patient meeting attendance and activities. Ensure coordination and alignment with cross-functional teams.Prepare and deliver clear, concise presentations for brand planning, internal meetings, and also coordinate and deliver effective training to the sales team.Provide input into investment decisions and trade-offs to help inform and drive decisions.Ensure compliance with all Amicus policies and procedures, as well as all local regulatory and legal requirements. Ensure that appropriate systems and processes are in place to meet these requirements.Drive a high-performance culture by fostering innovation, customer and patient focus, personal accountability, and commitment for results.Have clear alignment with Amicus mission statement and culture including a passion for patients and the ability and desire to interact with multidisciplinary teams and foster a collaborative environment.RequirementsEducational RequirementsProfessional Work Experience RequirementsMinimum of 5+ years of Product Marketing and related commercial function experience in the pharmaceutical or biotech industry.Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs.Experience and SkillsExperience of classic marketing discipline and digital marketing experience highly desirable.Highly proficient in Microsoft Office (Word, PowerPoint, and Excel).Experience with Veeva PromoMats is highly desirable.Other skills/AttributesDemonstrated alignment with Amicus Mission Focus Behaviors.Passion for rare disease and patient focused.Curious, innovative, forward-thinking, collaborative, and ethical.TravelUp to 15% domestic travel.We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all. Our unique experiences, backgrounds and range of cultural perspectives enrich how we approach opportunities, pushing ideas as far and as fast as possible with patients always our top priority. Employee expertise, intelligence, and creativity drives our innovation, and our passion and commitment to excellence. Our "Three Pillars of DEI" are interwoven into our Amicus culture and expands one person, one word, and one act at a time.Amicus is an Equal Opportunity Employer and will judge all applicants based on their qualifications for the job, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, protected veteran, disability status or any other characteristics protected by applicable federal, state or local law.
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