Multimedia Designer
WTW inc. - Raleigh, North Carolina, United States, 27601![WTW inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at WTW inc.
Overview
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Overview
Responsibilities:
• Drive performance marketing initiatives through the creation of video content designed to maximize ROI and achieve marketing goals.
• Implement performance marketing best practices and tested strategies to the table
• Conceptualize, storyboard, and produce high-quality video advertisements for TV and digital platforms, including YouTube, social media, and company websites.
• Collaborate with cross-functional teams to understand marketing objectives, target audience demographics, and brand guidelines, ensuring that video content effectively communicates our brand message and resonates with our audience.
• Utilize video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to edit raw footage, add graphics, text overlays, animations, and special effects, and enhance overall visual appeal.
• Incorporate graphic design elements, including typography, color, and layout, to create visually compelling video assets that adhere to brand standards and marketing campaign themes.
• Manage all aspects of the video production process, including pre-production planning, post-production editing, and final delivery.
• Stay updated on industry trends, emerging technologies, and best practices in video production, graphic design, and performance marketing to maintain a competitive edge and enhance creative output.
• Monitor and analyze performance metrics for video content, including views, engagement, and conversion rates, and use insights to inform future content strategy and optimization efforts.
Requirements:
• Bachelor’s degree or equivalent certification in film production, digital media, graphic design, marketing, or a related field.
• Proven experience (6-8 years) in video production with a strong portfolio showcasing a diverse range of video advertisements and graphic design work.
• Demonstrated experience in performance marketing, with a proven track record of creating video content that drives measurable marketing results.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator) is required.
• Strong storytelling abilities with the ability to develop compelling narratives and translate concepts into engaging video content.
• Excellent knowledge of video production techniques, including sound design and post-production editing.
TRANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)