Digital Marketing Specialist
Nixio Digital Services - Nashville, Tennessee, United States,![Nixio Digital Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Nixio Digital Services
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Overview
| Posted on 01/19/2024GRO, a full-service digital marketing and creative agency with offices in Alabama, Tennessee, and Michigan, is looking for an experienced Digital Marketing Specialist to join our growing agency in Nashville. The ideal candidate is smart, ambitious, and analytical. The Digital Marketing Specialist will create, manage, and optimize our client’s paid advertising campaigns. This candidate should be autonomous, organized, proactive, articulate, and collaborative, as well as being a highly effective problem solver.
This position has a half-time work from home policy in place, in order to give employees flexibility in their schedule and provide a better work/life balance.Job Duties & ResponsibilitiesDevelop, execute and manage advertising campaigns using various digital advertising platforms including, but not limited to: Google Ads, Google Doubleclick, Bing Ads, Facebook Business Manager, LinkedIn Ads, Pinterest Ads, Snapchat Ads for business, Geo-fencing, and other DSPsCollaborate with client-facing teams on research, campaign creation, and optimization effortsBe present on client calls where technical expertise may be necessaryEnsure proper tracking and attribution using Google Tag Manager, Google Analytics, Facebook Pixels, etc.Monitor and report performance of campaigns, along with providing recommendations for improvementsTranslate strategic recommendations concerning digital experiences into actionable itemsEffectively manage budgets throughout the monthDemonstrate an unparalleled enthusiasm and passion through continuously improving skills and staying abreast of industry and relevant newsRequirements
At least 3+ years of experience in creating and managing paid search, display, and social campaignsStrong written and verbal communication skillsAbility to work independently as well as with a teamExperience with Google Tag Manager, Google Analytics and Facebook Pixel managementProblem-solving skills; ability to adapt to new technologiesThe desire to research and test new opportunities within the growing search marketplaceAble to multi-task and prioritize—must work well under pressure.Knowledge of integrated digital media campaign planning and executionDemonstrated grasp of leveraging KPIs to interpret results and make data-based decisions
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Blue Cross Blue Shield health insuranceGroup Term Life Insurance and Accidental Death Insurance – after 90 daysFlexible Spending Account (FSA) & Health Savings Accounts (HSA)MetLife Life and Disability Insurance, Aflac Voluntary Life InsurancePaid Time Off (PTO) 10 days of PTO then 15 days upon your 5-year anniversaryOption to participate in the company 401k after 12 months of employmentHoliday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.
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