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About Optimal

Optimal Digital Marketing is a results-driven agency with a simple goal: helping great companies create tangible growth. And when we say tangible, we mean it. Over the last three years, we've generated $131 million in attributed growth for our clients. Our moonshot? One billion dollars in real, measurable business impact.

Every company has values on their website. Most are just words on a wall (or these days, pixels on a screen). At Optimal, our values are the hard decisions we make every day. They're where we put our time, our energy, and yes, our money.

Here's what that looks like in practice: We trust our people to make important decisions. Not just small ones – real, meaningful choices that impact our clients and our future. We invest in growth opportunities that matter. And we make sure every person on our team knows their work matters. When we hire, we take our time. We're looking for people who don't just nod along with our values but live them. Because building a high-performing team isn't about collecting impressive resumes – it's about finding people who make everyone around them better.

We're a remote-first company, with our headquarters in Appleton, Wisconsin, and team members across the US. But location isn't what defines us. What defines us is how we work together to create exceptional results, no matter where we are.

Summary of Position

We’re seeking a Senior Growth Marketer with 8 – 15 years of experience in client management and digital marketing strategy to join our team. Growth Marketers at Optimal build and maintain strong relationships with a small portfolio of clients, serving as their primary point of communication. They collaborate closely with our talented cross-functional team to develop and implement digital marketing strategies while clearly communicating the value we deliver.

Senior Growth Marketers are exceptional communicators with a sharp eye for detail, strong project management skills, and a team-focused mindset. They embody our core values, approaching every decision and conversation with clarity, kindness, and a commitment to fostering success.

Optimal welcomes applicants with a range of experience and deep skill sets. We offer clear pathways for career progression and growth within the company.

Key Responsibilities

Client Management

Growth Marketers are responsible for cultivating and maintaining strong, long-term relationships. Growth Marketers do video calls with clients 1-2 times a month, provide a short weekly update via email, and prepare & present a monthly report or an annual business review. They serve as the primary point of contact for client inquiries, feedback, and communication. They may collaborate with other dedicated specialist on larger client accounts regarding tactical execution.

Strategy

Growth Marketers diagnose and identify the key factors that will drive a business forward and generate revenue. They may collaborate with our skilled cross-functional team to refine, enhance, present, and execute monthly and annual goals, creating effective digital marketing strategies customized to meet client objectives. They stay updated on industry trends, best practices, and emerging technologies to enhance marketing strategies. They can effectively communicate strategic decisions to clients.

Project Management

Growth Marketers break down annual/monthly goals and objectives into milestones and weekly tasks. Strong project management skills allow them to communicate, delegate, keep things on track, and execute work. Ensure high-quality and timely delivery of all projects, campaigns, and deliverables. Currently, we use ClickUp for project management.

Execution & Tactical Implementation

Our Growth Marketers are experts in understanding their client's goals, work expectations, and the strategies needed to achieve them. They have the autonomy to determine the best way to get work done for their clients by leading with intention. This includes not only shaping strategy but also executing it through hands-on implementation.

They actively perform work as outlined in their quarterly plans, leveraging both strategic insight and technical expertise to deliver results. Growth Marketers continuously educate themselves on their client’s primary areas of focus and apply their knowledge through direct execution—whether it’s building marketing emails, optimizing ad campaigns, or developing content. They collaborate with the right individuals to ensure high-expertise, high-value work is completed efficiently and effectively.

Analysis & Reporting

Excellent analytical skills with the ability to analyze customer behavior, develop and optimize marketing strategies, effectively communicate solutions, and guide growth across various industries. Growth marketers are radically transparent in their reporting internally and with our clients. They seek to connect the marketing activity they have implemented with tangible revenue growth. They can communicate both achieving and missed goals, with a plan to get back on track or re-establish expectations. They excel at sharing trends, insights, and next steps, building trust and clarity with their clients.

Cross-Functional Teams

Our Growth Marketers are team players. On our smaller team, they fill in where needed, assist the team, and collaborate as a group to be successful. Growth marketers work closely with specialists and other team members both on dedicated client accounts and for ad hoc support. Growth Marketers help the business grow through continuous improvement, candid feedback, quality control, and process improvement. They help identify opportunities for growth and upselling additional services to their clients. Growth marketers contribute to a positive and collaborative team environment by sharing knowledge and expertise.

Role Outcomes

The role outcome for a Growth Marketer is to achieve and maintain a rating of 75% client satisfaction. The focus to achieve this are behaviors that support how we measure client satisfaction through clarity, trust, and results. We measure this with our client satisfaction and monthly value aligner process. The process includes a self rating followed by a brief client conversation to ensure alignment, or to create a plan for improvement if needed.

Clarity involves effective communication to set clear expectations, align strategies, and establish well-defined goals with clients. Trust is built through fostering strong, authentic relationships. Results are driven by transparency, precise reporting, and consistently achieving client objectives.

Qualifications

Required Skills and Experience:

• 8 - 15 years of client management experience
• 8 - 15 years of digital marketing strategy and execution experience

• Recent experience with the majority of the following Digital Marketing tactics/skills:
• Google Ads
• Meta (Facebook) Marketing
• Design (Graphics, web pages, email headers, social ads, etc.)
• Copywriting
• Landing Page or Website Conversion Rate Optimization
• Email Marketing & Automation
• Ecommerce, B2B, or SaaS Digital Marketing Strategy Development
• User Journey mapping and optimization
• Analytics and tracking environment setup (GA4, GTM, paid ad platforms)
• Analyzing data & reporting
• SEO
• Website Development (WordPress, Divi, Instapage, Shopify, etc.)

• Proven track record of frequently meeting and occasionally exceeding goals for clients across a variety of business models including lead gen, direct-to-consumer (dtc/ecomm), and SaaS subscription business models.
• Exceptional communication and interpersonal skills. Able to communicate with and guide technical and non-technical audiences in a variety of different mediums.
• Demonstrates excellent self-management and organizational skills, effectively handling multiple clients and tasks by building and adhering to weekly plans.
• Demonstrates adaptability while maintaining healthy boundaries.
• Proactively seeks feedback for growth, follows through on commitments, fosters trust, and elevates team performance.
• Proactive and persistent in pursuing objectives. Is resourceful and finds effective workarounds while problem-solving.
• Proficiency in digital marketing tools, platforms, and common analytic environments.
• Commitment to honesty, integrity, and ethical business practices.
• Experience with coaching & training others is preferred.

Cultural Alignment

At Optimal, we place a strong emphasis on cultural fit, ensuring that our team members align with our core values and mission. To thrive in our environment, we look for individuals who:

1. Possess a growth mindset and eagerly share their passions with others.
2. Communicate transparently and kindly, even during challenging conversations.
3. Relish the challenge of simplifying complexity to focus on what truly matters.
4. Prioritize intentional communication and is open-minded to real-time coaching.

Benefits

• Fully remote position with flexible work hours
• Time off benefits include:
• 2 weeks of paid time off accrued within the first year and will increase with each employment year
• 7 paid holidays
• Unpaid time off up to 80 hours
• Unlimited bereavement pay
• Health Insurance (Anthem Blue Cross)
• Medical, Dental, Vision coverage
• 70-80% of premiums covered by the company for both employees and dependents
• HSA plans available
• Short-term and Long-term disability insurance covered by the company
• Life Insurance up to $50,000 is covered by the company
• 401k contribution and company match up to 5%
• Extended leave policies:
• Maternity, Paternity, & Medical leave up to 12 weeks
• Transparent growth opportunities and paid continuous education opportunities
• Company-provided equipment includes: Apple MacBook laptop, Monitor, Headphones, Keyboard, and Mouse
• Annual merit increases and incentives

Salary Range: $85,000 - $110,000

First round interviews will begin on April 7th and conclude by April 25th .

Our goal is to have this new hire start between May 28th - June 9th

For those with a genuine interest in learning more, we invite you to apply and answer a few short questions here: