Director of Marketing
the Ladders - Pleasanton, CA![the Ladders](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at the Ladders
Overview
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Overview
Service Champions is looking for a detail-oriented individual who is energetic and is ready to make a difference by Driving Top Performance while making significant contributions to a rapidly growing company. We are looking for a creative and results-driven Director of Marketing who is ready to hit the ground running to make an impact in our fast-paced organization!
We are looking for a strong candidate who enjoys developing highly effective marketing campaigns and working alongside a team of competitive Sales Managers, hungry Sales Teams, and a talented Marketing Team while developing consumer-oriented marketing programs and branding strategies.
As our Director of Marketing, you will fulfill both leadership and coordination duties while helping to develop the overall strategy to continue top line revenue growth across all trades. Your primary responsibilities are to create, direct and implement marketing strategy for our home service lines and then drive results. You lead the and marketing team to meet our strategic goals in ways that are the most effective for the company. Aside from deploying plans to meet objectives, you also manage budgets, oversee and execute the marketing initiatives and campaigns.
Responsibilities
What Will I Do?
- Develop and execute marketing strategies that drive revenue growth for all service lines (HVAC, electrical, Comfort Cloud and plumbing.)
- Maintain the marketing budget, invoicing, reporting by service center.
- Manage all marketing channels and communications including branding, public relations, community sponsorships and outreach, advertising, and internal marketing and promotion items.
- Identify and define emerging market requirements and needs that will drive product changes or new product development.
- Develop and implement strategies for expanding the company's customer base via various channels including TV and radio, Email strategy, Digital management and growth.
- Track and analyze marketing data, including the entire life of complete campaigns.
- Demonstrate excellent communication and interpersonal skills, in writing and verbally.
- Outstanding ability to think creatively, strategically, and identify and resolve problems.
- On occasion, able to travel to center locations (Northern California.)
Qualifications
Do I Have What it Takes?
- Proven track record of success in marketing goals, establishing clear marketing campaigns to capture clients and then executing.
- Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
- TV and radio scripting, strategy, and execution; Direct mail management; Email strategy, design, and analysis; Digital management and growth- SEO, PPC, Website, etc.
- 5 years management of creative content developers and demonstrated ability to manage and grow a strong marketing department.
- Development and implementation of marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
- Negotiate with media partners to guarantee advantageous contracts
- Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management.
- Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects.
- Ability to participate in and facilitate group meetings, develop a strong team, coach and mentor existing professionals.
- Combination of the completion of at least fifteen years of experience in a senior-level sales and/or marketing position with a demonstrated track record of accomplishments.
- Work requires willingness to work a flexible schedule.
Working Conditions:
Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work. Ability to Lift, push, pull, carry up to 30 lbs.
We Offer:
Pay: $120,000 - $160,000
• Medical , Dental and Vision Insurance • Life and Accident Insurance • Paid holidays and vacation • Employer Matching 401K • Employee Assistance Program • Flexible Spending Account • Employee Discount Program • Employee Referral Bonuses • New and continuing training and opportunity for career growth (including Life Skills Classes) • Employer sponsored company events
***Must be able to pass a pre-employment drug test and a criminal background check
***Valid driver's license a must with a good driving record
Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the company Human Resources office.