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5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Roanoke College Roanoke College is a place where every student who works hard has the opportunity to succeed. We champion potential, providing essential learning and leadership through innovative academic programs and transformative educational experiences, giving students the mettle, mindset, and empathy to pursue lives of purpose, build meaningful careers, and meet society’s most pressing needs. Located in scenic Salem, Virginia, Roanoke College is an intimate, welcoming community that has served the local region and beyond for nearly 200 years. We are building on our momentum and offering a Roanoke experience for today’s students, fostering a legacy that belongs to every Maroon. Learn about our new strategic plan, Imagine Roanoke: A Strategic Plan for Roanoke College and the 21st Century Learner. Roanoke College is a nationally ranked residential liberal arts college affiliated with the Lutheran Church (ELCA). A Phi Beta Kappa institution, we are committed to diversity and actively seek to include faculty, staff, and students from underrepresented groups, especially women. The Position We are seeking a creative, organized marketing professional to serve as a key liaison between the Marketing & Communications and Advancement teams. This role involves creating and curating content, managing a comprehensive project calendar, coordinating workflows across departments, and providing performance reports on marketing campaigns. The ideal candidate is detail-oriented, deadline-driven, collaborative, and passionate about higher education. Key Responsibilities Project Management and Coordination Develop and manage a centralized project calendar for marketing and advancement initiatives, ensuring alignment with institutional goals and timelines. Coordinate cross-functional teams to execute projects on schedule, including news, marketing campaigns, fundraising appeals, alumni engagement, event promotions, student recruitment, and communications. Act as the primary contact for project updates, communicating progress and resolving roadblocks proactively. Ensure all projects adhere to branding, messaging, and quality standards. Campaign Management and Reporting Collaborate with teams to plan and execute campaigns across email, social media, web, and print. Monitor and analyze campaign performance, generating reports on engagement, conversions, and ROI. Provide insights and recommendations for improving campaign effectiveness. Content Creation and Coordination Create print and digital content such as press releases, stories, announcements, emails, social media posts, web content, and scripts. Work with content creators and staff to gather and organize materials like copy, graphics, photos, and videos. Coordinate updates to the college website, social media channels, and email platforms to support marketing and fundraising efforts. Additional Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industry: Higher Education Referrals increase your chances of interviewing at Roanoke College by 2x. Sign in to set job alerts for “Marketing Coordinator” roles. Location: Roanoke, VA | Salary: $35,000.00-$55,000.00 | Posted: 3 months ago #J-18808-Ljbffr