Vice President Marketing
Liberty Diversified International - Minneapolis, Minnesota, United States, 55400![Liberty Diversified International](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Liberty Diversified International
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Overview
This role will report to the President and CEO, LDI.DUTIES AND RESPONSIBILITIESDevelop and implement a comprehensive marketing strategy that aligns with the company's goals, values, and ESG considerations.Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility.Work collaboratively with cross-functional teams to ensure alignment across product development, sales, and customer support teams.Develop and implement marketing programs to support the launch of new products and services, as well as ongoing marketing campaigns to drive brand awareness and customer acquisition.Analyze marketing data and metrics to assess the effectiveness of marketing initiatives and adjust the strategy as needed to achieve business objectives. Provide input and guide the organization on various marketing events and initiatives, including partnering with the Sales function on go-to-market strategies.Stay up-to-date with marketing trends and best practices, and continuously explore new marketing channels to increase brand awareness and drive customer engagement. Partner with Vice President, Strategic Planning to proactively monitor and report on industry trends.Manage the marketing budget and provide regular reporting on marketing performance to the executive team.Lead community relations efforts to build and maintain positive relationships with local communities, nonprofit organizations, and other stakeholders.Develop and implement a comprehensive communications strategy to ensure consistent and effective communication with internal and external stakeholders. Ensure the brand’s voice is maintained across all digital and social media platforms.Manage public relations efforts and crisis communications to protect and enhance the company's reputation.Other duties, as assigned.REQUIRED EDUCATION, EXPERIENCE AND SKILLSBachelor's degree in marketing, business administration, communications, or a related field.10+ years of experience in marketing with a track record of success in a leadership role.Understanding of SEO, SEM, Google Analytics and KPIsExperience developing and executing marketing strategies that reflect ESG considerations and build value propositions for large organizations.Excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams.Strong analytical skills and experience using data to drive decision-making.Proven ability to manage a marketing budget and allocate resources effectively.Passion for sustainability, social responsibility, and making a positive impact on the world.PREFERRED EDUCATION, EXPERIENCE AND SKILLSExperience in the Packaging industry, or related Manufacturing industry.Master's degree in Business Administration, Marketing, or a related field.Experience in community relations and communications, including public relations and crisis communications.PHYSICAL REQUIREMENTSThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Regular sitting, standing, and walking throughout the day to accomplish tasksManual and finger dexterity used regularly with some repetitive finger motionsAbility to work in front of a computer screen for long periods of timeSpecific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focusHearing and speakingOther conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.about our company:Comprised of multiple companies with headquarters in New Hope, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Mississippi, Virginia, Texas, Arizona, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.Since 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco.◊ ◊ ◊Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.