Beachbody
Senior Director, Performance Marketing
Beachbody, San Francisco, California, United States, 94199
BODi
is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism - a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.
Senior Director, Performance Marketing will lead all performance marketing functions and ensure internal brand strategies are developed and executed against the overall marketing objectives. Develop objectives, strategies and plans to deliver annual and long-term goals. Key aspects of this position include using all available resources to increase paid media performance, understanding the relationship with the customer, strategic and creative thinking, and managing the performance marketing budget.
JOB RESPONSIBILITIES:Lead the charge in campaign management, from conceptualization and execution to continuous monitoring and optimization, aiming for superior performance and ROI.
Proactively defines and energetically drives strategic and tactical ways to steer business.
Impactful decision-making with recommendations based on solid marketing understanding and insightful consumer research analysis.
Hands on project lead that makes research-based decisions, while assisting and challenging project owners in accurately interpreting the data.
Use data and analytics to achieve or exceed customer acquisition targets.
Work closely with agencies, creative teams, and internal partners to attain business objectives.
Collaborate with and mentor marketing project stakeholders and shared services.
Develop and manage performance marketing budget.
REQUIREMENTS:
Years of relevant experience: 10+ years in digital and paid marketing or a related field
Education: Bachelor's degree or equivalent experience required; MBA preferred.
KNOWLEDGE, SKILLS, AND ABILITIES:
Excellent leadership skills
Strong problem-solving and analytical skills
Excellent oral and written communication skills
Experience in digital and social media
Understanding of consumer research methodology and types
Experience in performance marketing
Project management and multi-tasking skills
Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.
We want you to feel safe to be the Whole You - your authentic self - without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.
The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.
In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.
All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.
The pay range for this position is:$157,500.00 - $200,000.00
Applicants should apply at Beachbody's internal and external career sites.
is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism - a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.
Senior Director, Performance Marketing will lead all performance marketing functions and ensure internal brand strategies are developed and executed against the overall marketing objectives. Develop objectives, strategies and plans to deliver annual and long-term goals. Key aspects of this position include using all available resources to increase paid media performance, understanding the relationship with the customer, strategic and creative thinking, and managing the performance marketing budget.
JOB RESPONSIBILITIES:Lead the charge in campaign management, from conceptualization and execution to continuous monitoring and optimization, aiming for superior performance and ROI.
Proactively defines and energetically drives strategic and tactical ways to steer business.
Impactful decision-making with recommendations based on solid marketing understanding and insightful consumer research analysis.
Hands on project lead that makes research-based decisions, while assisting and challenging project owners in accurately interpreting the data.
Use data and analytics to achieve or exceed customer acquisition targets.
Work closely with agencies, creative teams, and internal partners to attain business objectives.
Collaborate with and mentor marketing project stakeholders and shared services.
Develop and manage performance marketing budget.
REQUIREMENTS:
Years of relevant experience: 10+ years in digital and paid marketing or a related field
Education: Bachelor's degree or equivalent experience required; MBA preferred.
KNOWLEDGE, SKILLS, AND ABILITIES:
Excellent leadership skills
Strong problem-solving and analytical skills
Excellent oral and written communication skills
Experience in digital and social media
Understanding of consumer research methodology and types
Experience in performance marketing
Project management and multi-tasking skills
Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.
We want you to feel safe to be the Whole You - your authentic self - without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.
To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.
The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.
In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.
All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.
The pay range for this position is:$157,500.00 - $200,000.00
Applicants should apply at Beachbody's internal and external career sites.