Nationwide Studios
Director of Marketing
Nationwide Studios, Greensboro, North Carolina, us, 27497
Job Details
Job Location19500 - Greensboro, NC - Greensboro, NC
Remote TypeFully Remote
Salary Range$90,000.00 - $115,000.00 Salary/year
Description
Reporting to the VP of Nationwide Studios, the Director of Marketing will lead and oversee all of our company's marketing efforts from creative to operations. Nationwide Studios manages a portfolio of company's in the school photography and yearbook industry. This role requires a strategic thinker who can collaborate across departments and company leaders to develop cohesive marketing initiatives that align with company objectives. As key leader of the marketing team, the Director of Marketing will develop year-long strategic plans, create and execute campaigns, manage budgets, analyze data, lead projects and staff and be a trailblazer within the marketing realm.
The ideal candidate will have excellent leadership skills and have a proven track record in marketing and leadership training. This candidate should be able to traverse a wide range of marketing programs with ease and fluidity, project management software, SEO experience, social media experience, product development experience, communication experience all while providing guidance and mentorship across the department.
ResponsibilitiesDeveloping annual marketing strategy and plansCreating and executing promotional campaignsManage the marketing budgetOversee and lead marketing team membersLead development of brand campaign and content strategyOversee development and creation of marketing assetsOversee seasonal marketing go-to-market plans and with insight reporting to drive new programs and revenueEnsuring and oversight of compliance with state and federal laws that govern products and programs our company's offerManage relationships with internal and external creative resources as well as marketing channel ownersFacilitate, build and oversee a field marketing council quarterlyFacilitate, build and oversee a consumer marketing council quarterlyInspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messagingLeverage market research and consumer insights to inform new creative concepts, value propositions to drive new growthDevelop new products and programs that drive growthLead event management at state and national conferences that will drive growth while building our brand awarenessRevenue forecasting based on historical data and projected new marketing changesKnowledge about industry trendsLeading SEO and Social Media tacticsManage deadlinesOther duties as assignedQualifications
Key Skills and Experience Required:
5 years of progressive leadership experience in marketing, with specific experience in the photography or yearbook or educational industryKnowledge of current marketing trends in the school traditions industryA strategic and creative thinker with demonstrated successSolid understanding of retail, ecommerce, and brand managementProven track record in developing marketing plansExperience in revenue forecasting based on product and program dataExperience in digital marketing/ecommerceExperience in project managementExperience in social media marketingStrong ability to analyze results of programs and derive actionable insightsStrong Microsoft excel skillsExperience leading and influencing teamsSuccess in leading a fast-paced, sales driven and entrepreneurial environmentHave a track record of developing new products and programsMinimum Qualifications:
BS in Marketing or BusinessPro experience in Microsoft Office Suite12+ years of marketing experienceExcellent written and verbal skillsAbility to travel 5-8 times a year for conferences, professional development and relationship managementExcellent organizational skillsExcellent public speaking record5 years of marketing leadership experienceUS Citizen with valid Drivers License
This role will be a senior level management role that comes with an aggressive salary based on experience and talent.
Job Location19500 - Greensboro, NC - Greensboro, NC
Remote TypeFully Remote
Salary Range$90,000.00 - $115,000.00 Salary/year
Description
Reporting to the VP of Nationwide Studios, the Director of Marketing will lead and oversee all of our company's marketing efforts from creative to operations. Nationwide Studios manages a portfolio of company's in the school photography and yearbook industry. This role requires a strategic thinker who can collaborate across departments and company leaders to develop cohesive marketing initiatives that align with company objectives. As key leader of the marketing team, the Director of Marketing will develop year-long strategic plans, create and execute campaigns, manage budgets, analyze data, lead projects and staff and be a trailblazer within the marketing realm.
The ideal candidate will have excellent leadership skills and have a proven track record in marketing and leadership training. This candidate should be able to traverse a wide range of marketing programs with ease and fluidity, project management software, SEO experience, social media experience, product development experience, communication experience all while providing guidance and mentorship across the department.
ResponsibilitiesDeveloping annual marketing strategy and plansCreating and executing promotional campaignsManage the marketing budgetOversee and lead marketing team membersLead development of brand campaign and content strategyOversee development and creation of marketing assetsOversee seasonal marketing go-to-market plans and with insight reporting to drive new programs and revenueEnsuring and oversight of compliance with state and federal laws that govern products and programs our company's offerManage relationships with internal and external creative resources as well as marketing channel ownersFacilitate, build and oversee a field marketing council quarterlyFacilitate, build and oversee a consumer marketing council quarterlyInspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messagingLeverage market research and consumer insights to inform new creative concepts, value propositions to drive new growthDevelop new products and programs that drive growthLead event management at state and national conferences that will drive growth while building our brand awarenessRevenue forecasting based on historical data and projected new marketing changesKnowledge about industry trendsLeading SEO and Social Media tacticsManage deadlinesOther duties as assignedQualifications
Key Skills and Experience Required:
5 years of progressive leadership experience in marketing, with specific experience in the photography or yearbook or educational industryKnowledge of current marketing trends in the school traditions industryA strategic and creative thinker with demonstrated successSolid understanding of retail, ecommerce, and brand managementProven track record in developing marketing plansExperience in revenue forecasting based on product and program dataExperience in digital marketing/ecommerceExperience in project managementExperience in social media marketingStrong ability to analyze results of programs and derive actionable insightsStrong Microsoft excel skillsExperience leading and influencing teamsSuccess in leading a fast-paced, sales driven and entrepreneurial environmentHave a track record of developing new products and programsMinimum Qualifications:
BS in Marketing or BusinessPro experience in Microsoft Office Suite12+ years of marketing experienceExcellent written and verbal skillsAbility to travel 5-8 times a year for conferences, professional development and relationship managementExcellent organizational skillsExcellent public speaking record5 years of marketing leadership experienceUS Citizen with valid Drivers License
This role will be a senior level management role that comes with an aggressive salary based on experience and talent.