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LHH

Marketing Automation Manager

LHH, Nashville, Tennessee, United States, 37247


My team is hiring for a Marketing Automation Campaign manager for a client in Nashville, TN. This role is onsite and they are looking for candidates who are proficient in Salesforce Marketing Cloud and are able to deep dive into the data queries. This is a growing company and one with a lot of opportunity! Please apply if you are interested.Responsibilities:Provides actionable overall market and customer insights to address key strategic questions.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Develop queries from scratch and analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.Evaluates customers' online behavior and provide insights and recommendations for further enhancements to the guest experience.Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.Requirements:Bachelor's Degree3 years of experience in marketing automationThought leadership experienceOnsite Monday-ThursdayPlease apply now if you think this is the next role for you!