Ab InBev
Trade Marketing Manager
Ab InBev, Pasco, Washington, us, 99302
Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY:
$100,000 - $110,000, bonus and long-term incentive eligible
LOCATION:
Territory covering Washington, DC
COMPANY:Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues, and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most.
JOB RESPONSIBILITIES:Developing plans and tailored playbooks for all channels against their local properties and eventsMobilizing brand planningSampling executionEvent and venue activations across territoryTicket managementResort / Destination planning and execution (where applicable)Works with Experiential Team to inform professional or Tier 1 sponsorshipsOwns local event sponsorship negotiations and territory specific budget that includes rights fees and activation fundsEnsures mobile asset requests are complete and aligned with brands / eventsSupports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise teamWorks closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plansSupports the execution of On-Premise plansBET Team Captain (where applicable)Manage the implementation of brand programming within the off-premise channel to deliver volume and share growthManage the ROI for channel programsCommunicate results and priorities weekly/monthlyCoach and mentor Trade Activation Managers and wholesaler sales teamsDirect channel specific pilots; manage optimization of each channel's key leversCascade annual/trimester channel blueprint (Initiatives and Programs)KPI's - Channel volume, share, program execution, distributionJOB QUALIFICATIONS:
Bachelor's Degree required5-7 years sales and/or marketing experienceIn-depth knowledge of regional marketing and sales organizationStrong communication skills, both internal and externalProficiency in PowerPoint, Excel and internal system toolsMust possess an in-depth knowledge of the On-Premise ChannelPreferred:
MBA/Advanced DegreeWillingness to relocate for future opportunitiesBeer/alcohol industry knowledgeWHY ANHEUSER-BUSCH:Anheuser-Busch has always dreamed big. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community - providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers .
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending AccountsLife Insurance and Disability Income ProtectionGenerous Parental Leave and FMLA policies401(k) Retirement Savings options with a company matching contributionChance to work in a fast-paced environment among a company of ownersFree Beer!
SALARY:
$100,000 - $110,000, bonus and long-term incentive eligible
LOCATION:
Territory covering Washington, DC
COMPANY:Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues, and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most.
JOB RESPONSIBILITIES:Developing plans and tailored playbooks for all channels against their local properties and eventsMobilizing brand planningSampling executionEvent and venue activations across territoryTicket managementResort / Destination planning and execution (where applicable)Works with Experiential Team to inform professional or Tier 1 sponsorshipsOwns local event sponsorship negotiations and territory specific budget that includes rights fees and activation fundsEnsures mobile asset requests are complete and aligned with brands / eventsSupports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise teamWorks closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plansSupports the execution of On-Premise plansBET Team Captain (where applicable)Manage the implementation of brand programming within the off-premise channel to deliver volume and share growthManage the ROI for channel programsCommunicate results and priorities weekly/monthlyCoach and mentor Trade Activation Managers and wholesaler sales teamsDirect channel specific pilots; manage optimization of each channel's key leversCascade annual/trimester channel blueprint (Initiatives and Programs)KPI's - Channel volume, share, program execution, distributionJOB QUALIFICATIONS:
Bachelor's Degree required5-7 years sales and/or marketing experienceIn-depth knowledge of regional marketing and sales organizationStrong communication skills, both internal and externalProficiency in PowerPoint, Excel and internal system toolsMust possess an in-depth knowledge of the On-Premise ChannelPreferred:
MBA/Advanced DegreeWillingness to relocate for future opportunitiesBeer/alcohol industry knowledgeWHY ANHEUSER-BUSCH:Anheuser-Busch has always dreamed big. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community - providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers .
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending AccountsLife Insurance and Disability Income ProtectionGenerous Parental Leave and FMLA policies401(k) Retirement Savings options with a company matching contributionChance to work in a fast-paced environment among a company of ownersFree Beer!