Product Marketing Manager, Customer Advocacy

The GitLab DevSecOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 2,000+ team members and values that foster a culture where people embrace the belief that everyone can contribute. Learn more about Life at GitLab .
An overview of this role
Do you love creating impactful programs and experiences that activate and empower customer advocates? As a Product Marketing Manager, Customer Advocacy, you’ll create and own programs that foster evergreen relationships with top customer advocates and enterprise brands that fuel an integrated strategy aligned to pipeline-driving initiatives, threading the customer voice into all Go-To-Market motions. You’ll partner closely with Sales, Customer Success, and the broader Marketing organization to curate programs that identify, activate, and amplify the right customer advocates that help us sell.
What You’ll Do
Manage the strategy and execution of GitLab’s Executive Advisory Board program including our annual in person event, as well as quarterly virtual meetings
Build and program manage GitLab advocate spotlight and award programs
Partner directly with the Content Marketing team to create marquee content programs that amplify customer success and innovators in DevSecOps
Develop trusted relationships with Sales and Customer Success to identify top advocates for your programs, and enable their teams
Deploy white-glove experiences and upleveled interactions to all customer advocates that foster positive sentiment to future advocacy opportunities and product growth
Collaborate with Product Marketing, Brand, Integrated Marketing, Communications, and beyond to build integrated plans and continued collaboration between your programs and other GTM initiatives
Triage stories and advocates to the extended customer advocacy team for additional advocacy opportunities such as speaking engagements, press, and analyst interviews
Measure and report on program effectiveness and areas for improvement
What You’ll Bring
Experience curating, building, and executing programs, events, and content both for customers and customers, including executives
Experience partnering with Marketing, Sales, Customer Success, Product, Community, and beyond to foster alignment, buy in, and integrated GTM plans
Experience working directly with champions and advocates of all levels to foster trust and shine a light on their teams’ successes
Experience creating forward-looking program strategies that directly supports business outcomes and pipeline
Event management experience, both in-person and virtual, is highly preferred
A record of creating tracking, documentation, and processes that deliver results
Excellent written and verbal communication skills
Ability to easily transition from high level strategic thinking to creative and detailed execution
Advanced project and time management skills
A self-starter mindset with a strong sense of ownership
Ability to prioritize in a complex, fast-paced and lean organization
How GitLab will support you
Benefits to support your health, finances, and well-being
All remote , asynchronous work environment
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and development budget
Parental leave
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
Colorado/Washington pay range
$92,400 — $188,100 USD
California/Hawaii/New York/New Jersey pay range
$92,400 — $198,000 USD
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .

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