Content Marketing Manager
Green Lawn Fertilizing/Green Pest Solutions, West Chester, PA, United States
We are a distinguished leader in the lawn and pest industry, recognized for our unwavering commitment to providing a superior customer experience. Our accolades and glowing testimonials from clients are testaments to the high standards we uphold.
Position Overview:
We are looking for a dynamic and experienced Content Marketing Manager to join our team. This role is integral to enhancing our brand's presence through various content channels and ensuring our message reaches and resonates with our target audience.
Key Responsibilities:
- Content Strategy Development
- Design and implement comprehensive content strategies that enhance brand visibility and drive audience engagement.
- Social Media Management
- Develop and execute comprehensive social media strategies to grow our online presence and engage with our audience.
- Editorial Calendar Management
- Create, manage, and optimize the editorial calendar to ensure timely and consistent delivery of high-quality content.
- Digital Asset Creation
- Create and collaborate with writers, designers, photographers, videographers and other stakeholders to produce compelling digital content that aligns with our brand voice and goals.
- Referral Program Management
- Manage our referral program and look for opportunities to continue building this valuable channel in the years to come.
- Influencer Marketing
- Develop and manage an influencer marketing program, identifying and collaborating with key influencers to amplify our brand message.
- Graphic Design
- Create visually appealing graphics and layouts for both digital and print media using canva and/or adobe photoshop.
- Print Materials
- Design and oversee the production and delivery of print materials, ensuring they align with our brand's aesthetic and quality standards.
- Company Event Coverage
- Capture photos and videos from company events to be used for press releases, social media and internal materials.
- Attention to Detail
- Meticulous in ensuring all content and materials are polished and error-free.
- Creative Mindset
- Innovative and forward-thinking, always looking for new ways to engage our audience.
- Customer-Centric Approach
- A deep understanding of our customers' needs and a commitment to exceeding their expectations.
- Passion for Excellence
- A drive to consistently produce high-quality work that reflects our brand's reputation.
- Organized
- Skilled in managing multiple projects and meeting deadlines effectively
- Professional Development
- Opportunities for growth and continuous learning in a supportive environment.
- Creative Freedom
- A chance to bring your ideas to life and make a significant impact on our brand's success.
- Inclusive Culture
- Join a diverse team that values collaboration, creativity, and mutual respect.
Requirements
Required Skills and Qualifications:- Experience
- Minimum of 5 years in a content marketing or related role, with hands-on experience in social media management, content marketing, graphic design and influencer marketing.
- Communication
- Exceptional verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively.
- HubSpot Familiarity
- Experience with HubSpot is preferred but not mandatory; willingness to learn is essential.
- Industry Knowledge
- Experience in the green industry is a significant plus.
- Self-Starter
- Demonstrated ability to work independently, manage multiple projects simultaneously, and take initiative.
- Team Player
- Strong collaborative skills, with the ability to work effectively within a team-oriented environment.
- Outgoing Personality
- Enthusiastic and personable, able to build relationships and engage with various stakeholders.
If you are a passionate, creative content marketer with a knack for strategic storytelling and a commitment to excellence, we'd love to hear from you. Apply now to become a valued member of our team.