Yum! Brands
Field Marketing and Engagement Lead
Yum! Brands, Young America, MN
Job Description
The Habit Burger Grill is looking for a Field Marketing and Engagement Lead to drive incremental sales and brand awareness in designated new and expanding markets. Based in Phoenix, AZ and supporting the West market (AZ, UT, CA, WA), this position will work closely with field team members (Restaurant General Managers, District Managers, Operations team) along with the Marketing team to create and execute engaging promotional events. An ideal candidate in this role will be able to work with minimal direct oversight to excite and inspire a new customer base. They will be creative, resource, a self-starter who is detail-oriented, has strong communication skills, and is results-driven.
ESSENTIAL JOB FUNCTIONS
SKILLS AND KNOWLEDGE REQUIREMENTS
NOTE: This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.
COMPENSATION
Salary Range: $84,500 to $99,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.
BENEFITS
FAMILY BENEFITS:
ADDITIONAL PERKS:
NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.
About Us
WHO WE ARE?
HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we've prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines.
The Habit Burger Grill is looking for a Field Marketing and Engagement Lead to drive incremental sales and brand awareness in designated new and expanding markets. Based in Phoenix, AZ and supporting the West market (AZ, UT, CA, WA), this position will work closely with field team members (Restaurant General Managers, District Managers, Operations team) along with the Marketing team to create and execute engaging promotional events. An ideal candidate in this role will be able to work with minimal direct oversight to excite and inspire a new customer base. They will be creative, resource, a self-starter who is detail-oriented, has strong communication skills, and is results-driven.
ESSENTIAL JOB FUNCTIONS
- Act as the primary marketing expert within the designated market, utilizing demographic and brand position information to craft and execute successful marketing events.
- Identify ways to boost same store sales growth through creative local marketing initiatives.
- Forge strategic partnerships with local businesses and organizations to amplify brand visibility and drive traffic to restaurants.
- Create focused events that tie into Habit's overall marketing vision and brand strategy.
- Collaborate with marketing team to develop marketing collateral, signage, and promotional materials tailored to local market preferences and brand guidelines.
- Identify sponsorship opportunities and coordinate activation strategies for local events, sports teams, and charity events to increase brand visibility and engagement.
- Work closely with social media team to capture engaging content and build brand presence within the market.
- Work with New Store Opening team to plan and coordinate exciting new store launch events.
- Present compelling event proposals and execute events within timeline and budget constraints.
SKILLS AND KNOWLEDGE REQUIREMENTS
- Bachelor's degree in marketing, business or communications preferred.
- Minimum 3 years of directly applicable marketing experience; industry experience preferred.
- Professional marketing background with brand management experience in the restaurant or retail environment preferred.
- Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.
- Excellent oral and written communication skills.
- Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Culinary, IT, Finance, Franchise Development, etc.
- Ability to work independently in a dynamic, high-growth, entrepreneurial environment.
- Proficient in Microsoft Office programs and basic graphic design software programs.
- Ability to travel locally, approximately 60%.
- Ability to travel to the Irvine, CA Restaurant Support Center quarterly.
NOTE: This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.
COMPENSATION
Salary Range: $84,500 to $99,500 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.
At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.
Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.
BENEFITS
- Competitive base pay with benefits including:
- Up to 4 weeks of vacation per year plus additional sick days
- Up to 10 Paid Holidays + 1 Floating holidays
- The company provided Recharge Days to unplug and reenergize
- Competitive bonus program for eligible roles
- Recognition-based culture.
FAMILY BENEFITS:
- Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
- Healthcare and dependent care flexible spending accounts
- Employee Assistance Program available to all employees and their dependents
- Bereavement time off
ADDITIONAL PERKS:
- 401(k) benefit plan with a 6% matching contribution
- Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
- Access to LinkedIn Learning
NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.
About Us
WHO WE ARE?
HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we've prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.
The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines.