Confidential
Vice President of Growth Marketing
Confidential, San Francisco, California, United States, 94199
Vice President of Growth Marketing
About the CompanyDynamic retail brandIndustryRetailTypePrivately Held
About the RoleThe Company is in search of a Vice President of Growth Marketing to spearhead the development and execution of comprehensive strategies that drive customer acquisition, retention, and revenue growth across various channels, including direct-to-consumer, retail, and marketplaces. The successful candidate will be a hands-on, visionary leader, responsible for overseeing all growth, performance, creative, and brand marketing initiatives. This role demands a proven track record in growth marketing within the consumer goods industry, particularly with products that have long lead times and require experience in DTC and marketplace environments. The VP of Growth Marketing will also be tasked with leading and inspiring a high-performing marketing team, ensuring marketing efforts are aligned with business goals, and staying abreast of industry trends and emerging technologies to keep marketing strategies innovative and effective. Key requirements for the role include a deep understanding of digital marketing tools and platforms, a focus on data-driven insights to optimize marketing campaigns, and the ability to work in a hyper-growth environment. The role involves collaborating with cross-functional teams, managing marketing budgets, and effectively allocating resources to ensure a strong return on marketing investment. The ideal candidate will have a strong background in organic search, website optimization, and retail strategies, and will be adept at leveraging A/B testing, customer segmentation, and performance analytics to enhance the visibility of the company and maximize the impact of every marketing dollar spent.Travel PercentLess than 10%FunctionsMarketing
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About the CompanyDynamic retail brandIndustryRetailTypePrivately Held
About the RoleThe Company is in search of a Vice President of Growth Marketing to spearhead the development and execution of comprehensive strategies that drive customer acquisition, retention, and revenue growth across various channels, including direct-to-consumer, retail, and marketplaces. The successful candidate will be a hands-on, visionary leader, responsible for overseeing all growth, performance, creative, and brand marketing initiatives. This role demands a proven track record in growth marketing within the consumer goods industry, particularly with products that have long lead times and require experience in DTC and marketplace environments. The VP of Growth Marketing will also be tasked with leading and inspiring a high-performing marketing team, ensuring marketing efforts are aligned with business goals, and staying abreast of industry trends and emerging technologies to keep marketing strategies innovative and effective. Key requirements for the role include a deep understanding of digital marketing tools and platforms, a focus on data-driven insights to optimize marketing campaigns, and the ability to work in a hyper-growth environment. The role involves collaborating with cross-functional teams, managing marketing budgets, and effectively allocating resources to ensure a strong return on marketing investment. The ideal candidate will have a strong background in organic search, website optimization, and retail strategies, and will be adept at leveraging A/B testing, customer segmentation, and performance analytics to enhance the visibility of the company and maximize the impact of every marketing dollar spent.Travel PercentLess than 10%FunctionsMarketing
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