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Comrise

Marketing Director (Mandarin)

Comrise, Arcadia, California, United States, 91006


Job Title:

Marketing Director (Mandarin)Location:

Arcadia, CATerm:

Perm/Full-Time/Direct HireCompany:

Confidential SearchIndustry:

Computer and Electronics ManufacturingReport to:

US Exec team Operations Director and Founder, but will interact with the China team on a regular basis.Team:

The role currently will need to manage a total of 7 people: 4 on the Creative Side and 3 on the Marketing Operations side.Salary:

$100,000 to $125,000 per year (base salary)Bonus:

The target bonus percentage is 20% of base pay provided the individual achieves their goals as well as the company performs accordingly.Benefits include:Medical, Dental, and Vision coverage effective the first of the month following 60 days of employmentEligibility for Paid Sick Time and Vacation time after 90 days of employmentEligibility for our 401K plan following 90 days of employment.Overview:The Director of Marketing will be responsible for the development of branding, digital, and eCommerce marketing strategies to build awareness and drive a profitable business strategy. This role also works closely with our Sales and Operations teams to ensure appropriate pricing strategies are in place and leads the team to ensure all marketing campaigns are created and executed in a timely manner.Responsibilities:Leads the Marketing team to drive growth and profitability through key marketing processes and initiatives, including development of the Company's marketing plan across all channels, developing promotions, and positioning products.Develop the Company's branding strategy, including identifying goals and brand guidelines, understanding the business landscape, and building guidelines on how the brand is to be presented.Set and achieve strategic goals related to advertising, campaign initiatives and social media metrics.Partners with the Vice President of Sales, Sales Directors, and Branch Managers to research product demand and coordinate marketing efforts to drive campaigns.Maximize online reputation for the Company and individual locations. Respond to reviews, implement SEO strategies and maximize website performance.Attend trade shows and major events. Provide support on product positioning.Supervise the department and provide guidance and feedback to other marketing professionals. Ensure objectives and efforts of the marketing department are aligned with the organization's objectives.Ensure proper resource allocation amongst projects, prioritizing critical campaigns.Build strategic partnerships and serve as the organization's agent towards external partiesPerforms additional duties as required by ManagementRequirements:The ideal candidate will preferably have both the creative and managerial acumen to lead the team, versus leaning towards one or the other.Fluency in Mandarin Chinese required.At least 3 years experience as a Marketing Director or senior Marketing leader required.Prior experience leading marketing teams, developing brand marketing and positioning strategies required.Bachelor's degree in Business Administration, Marketing or equivalent required. Masters in Business Administration with an emphasis in Marketing preferred.Must be available to respond to client or team concerns at night or on weekends, as required.Skills and Abilities:Ability to measure and analyze key performance indicators.Ability to lead and motivate a team. Solve issues to ensure success of advertising campaigns and increasing social media presence.Ability to effectively communicate across all levels of the organization.Prior experience in manufacturing, CPG or Cannabis spaces preferred.Ability to effectively problem solve, multi-task and effectively manage time to deliver results.