Thesagegroup
Added - a day ago Field Marketing Manager, Industries Marketing/Branding Redwood
Thesagegroup, Redwood City, California, United States, 94061
Added - 06/21/24 Field Marketing Manager, Industries Marketing/Branding Redwood City ,
California | Freelance Related Marketing/Branding Jobs Senior Social Media Analyst Mountain View , California HubSpot Lifecycle Marketing Manager - 1023 San Francisco , CA Junior Product Marketing Manager - 1028 San Francisco , CA Customer Success Representative Salt Lake City , UT Senior Data Analyst - 33072652 San Francisco, CA , California View all jobs in this categoryField Marketing Manager, Industries
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
The Sage Group’s client, the market leader for Cloud Content Management, is looking for a Field Marketing Manager of Industries to join their Industry Field Marketing team. This individual will join a high-performing, dynamic team responsible for developing roadmaps and marketing strategy to drive sales and pipeline growth across the Public Sector & Life Sciences verticals. We’re looking for an experienced Field Marketer who’s passionate about growing pipeline and demand for verticals. Remote work location is ok.
What You'll DoGTM Industry pipeline growth management:
Lead a cross-functional team to outline the strategy, objectives, and marketing plan that aim to increase awareness and drive demand within the Public Sector (Federal, State & Local) and Life Sciences industriesAnalyze pipeline and marketing metrics on a weekly basis and provide updates and recommendations to cross-functional GTM teamsBuild close partnership with sales stakeholders and have deep understanding of how marketing work together with sales to drive business growthLead the team to deliver integrated campaigns and programs that educate, engage and inspire the target audience
Marketing programs management:
Plan, execute, and optimize regional marketing campaigns, including events, trade shows, webinars, digital marketing across internal marketing teams, agencies, and vendorsManage end-to-end campaign logistics, including budgeting, scheduling, vendor coordination, and post-event analysisBring your expertise in creating impactful marketing activations and programs to drive pipeline and revenue for your industriesProvide feedback and context on critical requirements within the verticals. Drive close alignment and collaboration with the global demand team to ensure that the campaigns framework and planning can be leveraged and activated to assist pipeline growthWork with marketing stakeholders & program owners to ensure campaign and program consistency across platforms and channels
Marketing performance measurement:
Track, analyze, and report on the effectiveness of regional marketing initiatives, using metrics to assess ROI and optimize future activitiesPerform detailed audience analysis and targeting to ensure proper segmentationUtilize CRM and marketing automation tools to manage campaigns and measure performance
Who You Are:
3+ years of field marketing experienceEvent execution and marketing experience a MUSTDemand gen or digital growth marketing experience is a plusExperience with B2B marketing in tech is preferredIndustry marketing experience preferred: Government/Public Sector, Life Sciences, Financial Services, Legal, etcExperience with digital marketing recommendations a plus: Optimize web conversions through personalization, chat bot, banner ads, video creation, and content recommendationsProven track record of successfully partnering with sales teamsExperience working with sales leadership managing pipelineExperience with developing integrated, multi-touch marketing plans as well as working knowledge of sales and marketing automation systems & dashboards particularly Salesforce, Marketo & TableauExpertise in SFDC preferredSelf-motivated, innovative, collaborative, multi-tasker, creative and analytical with above average oral and written communication skillsProven ability to excel in a fast-paced environment is extremely importantStrong team player with a positive attitudeDuration:
07/15/24 – 1/31/25; opportunity to extend and/or convertLocation:
Remote; EST location ideal (travel required)Compensation:
$68.50/hr
#J-18808-Ljbffr
California | Freelance Related Marketing/Branding Jobs Senior Social Media Analyst Mountain View , California HubSpot Lifecycle Marketing Manager - 1023 San Francisco , CA Junior Product Marketing Manager - 1028 San Francisco , CA Customer Success Representative Salt Lake City , UT Senior Data Analyst - 33072652 San Francisco, CA , California View all jobs in this categoryField Marketing Manager, Industries
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.
The Sage Group’s client, the market leader for Cloud Content Management, is looking for a Field Marketing Manager of Industries to join their Industry Field Marketing team. This individual will join a high-performing, dynamic team responsible for developing roadmaps and marketing strategy to drive sales and pipeline growth across the Public Sector & Life Sciences verticals. We’re looking for an experienced Field Marketer who’s passionate about growing pipeline and demand for verticals. Remote work location is ok.
What You'll DoGTM Industry pipeline growth management:
Lead a cross-functional team to outline the strategy, objectives, and marketing plan that aim to increase awareness and drive demand within the Public Sector (Federal, State & Local) and Life Sciences industriesAnalyze pipeline and marketing metrics on a weekly basis and provide updates and recommendations to cross-functional GTM teamsBuild close partnership with sales stakeholders and have deep understanding of how marketing work together with sales to drive business growthLead the team to deliver integrated campaigns and programs that educate, engage and inspire the target audience
Marketing programs management:
Plan, execute, and optimize regional marketing campaigns, including events, trade shows, webinars, digital marketing across internal marketing teams, agencies, and vendorsManage end-to-end campaign logistics, including budgeting, scheduling, vendor coordination, and post-event analysisBring your expertise in creating impactful marketing activations and programs to drive pipeline and revenue for your industriesProvide feedback and context on critical requirements within the verticals. Drive close alignment and collaboration with the global demand team to ensure that the campaigns framework and planning can be leveraged and activated to assist pipeline growthWork with marketing stakeholders & program owners to ensure campaign and program consistency across platforms and channels
Marketing performance measurement:
Track, analyze, and report on the effectiveness of regional marketing initiatives, using metrics to assess ROI and optimize future activitiesPerform detailed audience analysis and targeting to ensure proper segmentationUtilize CRM and marketing automation tools to manage campaigns and measure performance
Who You Are:
3+ years of field marketing experienceEvent execution and marketing experience a MUSTDemand gen or digital growth marketing experience is a plusExperience with B2B marketing in tech is preferredIndustry marketing experience preferred: Government/Public Sector, Life Sciences, Financial Services, Legal, etcExperience with digital marketing recommendations a plus: Optimize web conversions through personalization, chat bot, banner ads, video creation, and content recommendationsProven track record of successfully partnering with sales teamsExperience working with sales leadership managing pipelineExperience with developing integrated, multi-touch marketing plans as well as working knowledge of sales and marketing automation systems & dashboards particularly Salesforce, Marketo & TableauExpertise in SFDC preferredSelf-motivated, innovative, collaborative, multi-tasker, creative and analytical with above average oral and written communication skillsProven ability to excel in a fast-paced environment is extremely importantStrong team player with a positive attitudeDuration:
07/15/24 – 1/31/25; opportunity to extend and/or convertLocation:
Remote; EST location ideal (travel required)Compensation:
$68.50/hr
#J-18808-Ljbffr