Amazon
Senior Brand Marketing Manager, Prime Video - TVOD
Amazon, Culver City, California, United States, 90232
Description
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Idea of You, and Roadhouse, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
The Prime Video Store (TVOD) offers more than 100,000 movies and television shows available to rent or purchase on demand. We are looking for a passionate, customer obsessed, and seasoned Senior Brand Marketing Manager to implement and adapt our global brand strategy across US TVOD, partnering closely with our LA-based global brand organization, and sharing best practices for our global TVOD teams. They will develop TVOD paid media campaigns for the US TVOD offering and high-impact strategic initiatives, as well as lead the optimal integration of TVOD into the Prime Video global brand strategy. This role will strategize strengthening Prime Video’s value proposition by promoting the early access theatrical release content, broad catalog section, and exclusive promotions offered within TVOD. They will deliver innovative marketing campaigns to delight customers and drive brand KPIs and work closely with PR to support TVOD brand building. They will also oversee all creative, design, and copy for TVOD brand marketing campaigns (offsite and Amazon owned and operated).
We seek an experienced leader with a proven track record of mobilizing cross-functional teams, planning, and delivering results with a penchant for testing, learning and making data-driven decisions. You will need to possess an entrepreneurial ability to try new and different things with minimal direction. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best brand practices for TVOD.
Key job responsibilities
Build partner engagement model that bridges global PV Brand strategy with TVOD specific brand and marketing opportunities
Partner with PV Marketing to build an annual brand communication calendar and align on key audiences
Develop campaign briefs for our media, creative, social and PR partners and act as central point of contact with both internal and agency partners
Own a paid media budget for upper-funnel campaigns proving effectiveness and efficiency.
Partner with TVOD studios and central creative to secure and finalize brand creative assets
Support delivery of external sponsorships and internal cross-marketing tactics that deliver against awareness goals, inclusive of pre-evaluation, delivery and post-evaluation
Optimize spend to achieve business goals
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Idea of You, and Roadhouse, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
The Prime Video Store (TVOD) offers more than 100,000 movies and television shows available to rent or purchase on demand. We are looking for a passionate, customer obsessed, and seasoned Senior Brand Marketing Manager to implement and adapt our global brand strategy across US TVOD, partnering closely with our LA-based global brand organization, and sharing best practices for our global TVOD teams. They will develop TVOD paid media campaigns for the US TVOD offering and high-impact strategic initiatives, as well as lead the optimal integration of TVOD into the Prime Video global brand strategy. This role will strategize strengthening Prime Video’s value proposition by promoting the early access theatrical release content, broad catalog section, and exclusive promotions offered within TVOD. They will deliver innovative marketing campaigns to delight customers and drive brand KPIs and work closely with PR to support TVOD brand building. They will also oversee all creative, design, and copy for TVOD brand marketing campaigns (offsite and Amazon owned and operated).
We seek an experienced leader with a proven track record of mobilizing cross-functional teams, planning, and delivering results with a penchant for testing, learning and making data-driven decisions. You will need to possess an entrepreneurial ability to try new and different things with minimal direction. Overall, you will be challenged to push boundaries, propose and execute new ideas, and establish best brand practices for TVOD.
Key job responsibilities
Build partner engagement model that bridges global PV Brand strategy with TVOD specific brand and marketing opportunities
Partner with PV Marketing to build an annual brand communication calendar and align on key audiences
Develop campaign briefs for our media, creative, social and PR partners and act as central point of contact with both internal and agency partners
Own a paid media budget for upper-funnel campaigns proving effectiveness and efficiency.
Partner with TVOD studios and central creative to secure and finalize brand creative assets
Support delivery of external sponsorships and internal cross-marketing tactics that deliver against awareness goals, inclusive of pre-evaluation, delivery and post-evaluation
Optimize spend to achieve business goals
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience with Salesforce and Tableau
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.