Amazon
Senior Product Marketing Manager, Amazon Prime Video Channels
Amazon, Culver City, California, United States, 90232
Description
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Prime Video is seeking an experienced Senior Product Marketing Manager who will support our mission of delighting customers to build the most-loved video service in the world. In this role, you will develop and scale marketing programs for Prime Video Channels, the service that lets Prime members add subscriptions like Paramount+, STARZ, Max and more, all with no cable subscription necessary. As a member of the team, you will support the strategy creation and execution of programs that drive customer acquisition and engagement for Prime Video Channels.
A successful candidate is a strong collaborator who has demonstrated an ability to work cross-functionally across internal and external teams. The candidate is also an effective written and verbal communicator and analytical thinker who uses data to drive program improvement and optimization. An ideal candidate also has experience managing projects with multiple workstreams, is comfortable navigating ambiguity, and is able to assess and balance multiple and competing priorities.
Key job responsibilities
As a Senior Product Marketing Manager, you will be responsible for implementing high visibility marketing campaigns and promotions, authoring go-to-market documents for new program offers, and partnering with teams across Amazon to assess strategic opportunities for program growth and automation. This includes defining target campaign audiences, identifying success metrics and key performance indicators (KPIs), and building scalable mechanisms to gather stakeholder feedback and alignment. You will work closely with marketers, product managers, program managers, finance, and business leaders to improve the reach and resonance of our marketing programs and advocate for an improved customer experience.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience leading go-to-market for consumer software or hardware product launches
Ability to transition between high level strategic thinking and detail-oriented execution
Passion for the entertainment industry is a plus
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Coming 2 America, Cinderella, and The Tomorrow War, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.
Prime Video is seeking an experienced Senior Product Marketing Manager who will support our mission of delighting customers to build the most-loved video service in the world. In this role, you will develop and scale marketing programs for Prime Video Channels, the service that lets Prime members add subscriptions like Paramount+, STARZ, Max and more, all with no cable subscription necessary. As a member of the team, you will support the strategy creation and execution of programs that drive customer acquisition and engagement for Prime Video Channels.
A successful candidate is a strong collaborator who has demonstrated an ability to work cross-functionally across internal and external teams. The candidate is also an effective written and verbal communicator and analytical thinker who uses data to drive program improvement and optimization. An ideal candidate also has experience managing projects with multiple workstreams, is comfortable navigating ambiguity, and is able to assess and balance multiple and competing priorities.
Key job responsibilities
As a Senior Product Marketing Manager, you will be responsible for implementing high visibility marketing campaigns and promotions, authoring go-to-market documents for new program offers, and partnering with teams across Amazon to assess strategic opportunities for program growth and automation. This includes defining target campaign audiences, identifying success metrics and key performance indicators (KPIs), and building scalable mechanisms to gather stakeholder feedback and alignment. You will work closely with marketers, product managers, program managers, finance, and business leaders to improve the reach and resonance of our marketing programs and advocate for an improved customer experience.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Experience communicating results to senior leadership
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience leading go-to-market for consumer software or hardware product launches
Ability to transition between high level strategic thinking and detail-oriented execution
Passion for the entertainment industry is a plus
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.