Cable One
Regional Marketing Director
Cable One, Biloxi, Mississippi, United States, 39531
This is a job for a Regional Marketing Director position with the company located in Biloxi, MS area.
Job Summary: The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations. Oversees team efforts to plan and carry out local and regional marketing initiatives and supports strategic and tactical marketing efforts throughout the organization driving subscriber growth at the regional level. Assists with the development and alignment of local and regional marketing, advertising, and promotional activities. Helps creates and drives implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives. Monitors, reviews and reports on marketing activities, local competition, sales impact, and budget execution. Severs as a local representative at regional marketing events, representing Cable One with a focus on subscriber growth.
Responsibilities: Oversees Marketing teams, leaders, and processes. Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs. Oversees and owns all facets of Marketing, including: Market planning and analysis, Brand management, Customer insights, Strategy development, Segmentation, Creative development, Go-to-market strategies, Channel management, Customer lifecycle management and retention. Supports the implementation of go-to-market strategies, including product, price, promotion, and place. Aligns Marketing's targets with sales and distribution teams. Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows. Builds and nurtures relationships with media, third-party service providers and other stakeholders. Directs and supports market research collection, analysis, and interpretation.
Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or advanced degree in Marketing or Business preferred. 8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts. Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM) Experience in developing and executing successful marketing strategies and campaigns. Demonstrated ability to drive customer acquisition and retention. Knowledge of telecom infrastructure, technology, and market trends. Knowledge of regional market trends and customer behaviors. Experience in developing and executing successful marketing strategies and campaigns. Ability to think creatively and innovatively to develop new marketing ideas and strategies. Strong strategic planning skills to align regional marketing efforts with overall company goals. Strong project management skills to oversee multiple marketing initiatives simultaneously. Ability to manage budgets and resources effectively. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Equal Opportunity Employer -- minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.
Job Summary: The Regional Marketing Director provides leadership and oversight for marketing in an assigned division/region reporting to the Senior Director, Regional Operations. Oversees team efforts to plan and carry out local and regional marketing initiatives and supports strategic and tactical marketing efforts throughout the organization driving subscriber growth at the regional level. Assists with the development and alignment of local and regional marketing, advertising, and promotional activities. Helps creates and drives implementation of brand awareness campaigns and associated deliverables for website, print, digital and other media in support of marketing programs and initiatives. Monitors, reviews and reports on marketing activities, local competition, sales impact, and budget execution. Severs as a local representative at regional marketing events, representing Cable One with a focus on subscriber growth.
Responsibilities: Oversees Marketing teams, leaders, and processes. Works with Product and Marketing teams / stakeholders to develop strategies and manage marketing programs. Oversees and owns all facets of Marketing, including: Market planning and analysis, Brand management, Customer insights, Strategy development, Segmentation, Creative development, Go-to-market strategies, Channel management, Customer lifecycle management and retention. Supports the implementation of go-to-market strategies, including product, price, promotion, and place. Aligns Marketing's targets with sales and distribution teams. Works with Industry Relations & Events leadership to define, develop and execute special events, including trade shows. Builds and nurtures relationships with media, third-party service providers and other stakeholders. Directs and supports market research collection, analysis, and interpretation.
Qualifications: Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or advanced degree in Marketing or Business preferred. 8-10 years of experience in a senior marketing role, preferably with experience managing regional or multi-location marketing efforts. Marketing certifications a plus - Certified Professional Marketer (CPM), Digital Marketing Certification, Chartered Institute of Marketing (CIM) qualifications, American Marketing Association (AMA) Professional Certified Marketing (PCM) Experience in developing and executing successful marketing strategies and campaigns. Demonstrated ability to drive customer acquisition and retention. Knowledge of telecom infrastructure, technology, and market trends. Knowledge of regional market trends and customer behaviors. Experience in developing and executing successful marketing strategies and campaigns. Ability to think creatively and innovatively to develop new marketing ideas and strategies. Strong strategic planning skills to align regional marketing efforts with overall company goals. Strong project management skills to oversee multiple marketing initiatives simultaneously. Ability to manage budgets and resources effectively. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Equal Opportunity Employer -- minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity.