Sycamore Services
Director of Marketing and Communications
Sycamore Services, Danville, Indiana, United States, 46122
Job Type
Full-time
Description
• Guide and execute all branding strategies for sycamore services including internal and external marketing, branding, public relations, and support for programs offered at the organization.
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels with a core message and tone that is polished, professional, and timely.
• Further develop and implement strategies to enhance intranet sites and other means necessary to improve company and community communication.
• Provides support to staff in IT equipment use with vendors.
Responsibilities :
• Branding Experience
• Ensure that the marketing strategy of Sycamore Services as a whole and as individual departments is clear and concise and applies to the overall brand experience.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Prepare materials for CEO, Board Meetings, and Admin teams as requested.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Increase brand awareness and impact and manage engagement-driven projects and programming by deploying successful marketing campaigns from ideation to execution.
• Design, implement, and evaluate the marketing strategies and activities, including but not limited to Brand Management, Media Relations, Newsletters, social media, Websites, Branded Collateral, Annual Reports, communication reports, Email announcements, and invitations
• Build, grow, and maintain strong and strategic relationships and partner with key industry players, agencies, and vendors.
• Work closely with other staff and departments to coordinate communications for all events involving external audiences including the development and production of invitations, guest lists, speakers/presentations, signage, and support.
• Increase brand awareness and impact and manage engagement-driven projects and programming.
• Compile and format monthly and annual data for executive review.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Creating, tracking, and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
Requirements
• Bachelor's degree in a related field and/or extensive experience with marketing, business systems, and advertising.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Demonstrate effective leadership in a director-level position.
• Ability to manage and prioritize multiple projects and provide deliverables by deadlines and timelines set forth.
• Demonstrate ability to develop positive, productive, and professional relationships with diverse stakeholders.
• Provide an enthusiastic approach to work with an entrepreneurial mindset.
• Commit to unwavering superior customer service in working with internal and external stakeholders.
• Manage excellent written and oral communication abilities.
• Ability to work independently and in a team.
Information Management:
• Analyze target-audience behavior and adjust email and advertising campaigns accordingly.
• Provide support to the admin team during the review of policies and procedures, forms, or other materials used throughout the agency.
• Respond to inquiries regarding staff, agency, programs, or services by accessing appropriate resources.
• Assist with the organization's planning for technology needs such as online presence, communication pathways online for internal and external customers, software, and hardware.
Knowledge:
• Knowledge of Windows products preferred.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Strong working knowledge of word processing, database, and spreadsheet software.
• Think critically about issues that arise in the workplace while maintaining an optimistic outlook on the challenges ahead.
Skills/ Abilities:
• Excellent writing and communication skills.
• Good interpersonal skills.
• Should possess excellent organization and facilitation skills.
• Ability to be flexible, responsible, and a team player.
• Multi-task oriented.
Physical Requirements:
• Sit for long periods.
• Lift 25 lbs. to assist in setting up vendor fairs and community events.
• Stand for long periods at vendor fairs and community events.
• Travel to Sycamore Service locations.
• Travel to Sycamore Services events.
• Speak clearly so listeners can understand.
• Understand the speech of another person
• See details of objects that are more than a few feet away.
• See differences between colors, shades, and brightness.
Sycamore Services Team:
• Champion organizational mission, vision, and philosophies.
• Maintain confidentiality of consumer and personnel information and records.
• Other duties as assigned.
Full-time
Description
• Guide and execute all branding strategies for sycamore services including internal and external marketing, branding, public relations, and support for programs offered at the organization.
• Build and maintain a strong and consistent brand through a wide range of online and offline marketing channels with a core message and tone that is polished, professional, and timely.
• Further develop and implement strategies to enhance intranet sites and other means necessary to improve company and community communication.
• Provides support to staff in IT equipment use with vendors.
Responsibilities :
• Branding Experience
• Ensure that the marketing strategy of Sycamore Services as a whole and as individual departments is clear and concise and applies to the overall brand experience.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Prepare materials for CEO, Board Meetings, and Admin teams as requested.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Increase brand awareness and impact and manage engagement-driven projects and programming by deploying successful marketing campaigns from ideation to execution.
• Design, implement, and evaluate the marketing strategies and activities, including but not limited to Brand Management, Media Relations, Newsletters, social media, Websites, Branded Collateral, Annual Reports, communication reports, Email announcements, and invitations
• Build, grow, and maintain strong and strategic relationships and partner with key industry players, agencies, and vendors.
• Work closely with other staff and departments to coordinate communications for all events involving external audiences including the development and production of invitations, guest lists, speakers/presentations, signage, and support.
• Increase brand awareness and impact and manage engagement-driven projects and programming.
• Compile and format monthly and annual data for executive review.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Creating, tracking, and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.
Requirements
• Bachelor's degree in a related field and/or extensive experience with marketing, business systems, and advertising.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
• Demonstrate effective leadership in a director-level position.
• Ability to manage and prioritize multiple projects and provide deliverables by deadlines and timelines set forth.
• Demonstrate ability to develop positive, productive, and professional relationships with diverse stakeholders.
• Provide an enthusiastic approach to work with an entrepreneurial mindset.
• Commit to unwavering superior customer service in working with internal and external stakeholders.
• Manage excellent written and oral communication abilities.
• Ability to work independently and in a team.
Information Management:
• Analyze target-audience behavior and adjust email and advertising campaigns accordingly.
• Provide support to the admin team during the review of policies and procedures, forms, or other materials used throughout the agency.
• Respond to inquiries regarding staff, agency, programs, or services by accessing appropriate resources.
• Assist with the organization's planning for technology needs such as online presence, communication pathways online for internal and external customers, software, and hardware.
Knowledge:
• Knowledge of Windows products preferred.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Strong working knowledge of word processing, database, and spreadsheet software.
• Think critically about issues that arise in the workplace while maintaining an optimistic outlook on the challenges ahead.
Skills/ Abilities:
• Excellent writing and communication skills.
• Good interpersonal skills.
• Should possess excellent organization and facilitation skills.
• Ability to be flexible, responsible, and a team player.
• Multi-task oriented.
Physical Requirements:
• Sit for long periods.
• Lift 25 lbs. to assist in setting up vendor fairs and community events.
• Stand for long periods at vendor fairs and community events.
• Travel to Sycamore Service locations.
• Travel to Sycamore Services events.
• Speak clearly so listeners can understand.
• Understand the speech of another person
• See details of objects that are more than a few feet away.
• See differences between colors, shades, and brightness.
Sycamore Services Team:
• Champion organizational mission, vision, and philosophies.
• Maintain confidentiality of consumer and personnel information and records.
• Other duties as assigned.