Specialty Equipment Market Association
Marketing, Account and Client Services Manage
Specialty Equipment Market Association, Diamond Bar, California, United States, 91765
Marketing - Account and Client Services Manager
This role is in our Diamond Bar, CA office and is in-office daily.
SUMMARY
SEMA is searching for a dynamic and innovative Account and Client Services Manager specializing in the management of comprehensive marketing solutions for a diverse range of internal clients with a natural talent to build strong relationships. The ideal candidate will be an expert problem-solving collaborator for SEMA, its members, and the aftermarket industry. This marketing position requires a strategic mindset, a high level of organization, expertise and experience in account management, excellent communication and collaboration skills, the proficiency to manage multiple projects with various stakeholders and tight deadlines, and a strong commitment to continually improve processes and team efficiency. We are seeking a talented Marketing Account and Client Services Manager to join our marketing team and drive success for our various SEMA business units.
ORGANIZATION OVERVIEW
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, builders, restylers, car clubs, race teams and more. From performance products for street and race applications to accessories for late-model automobiles and light-duty trucks, SEMA-member companies contribute to the vitality and strength of a $42-billion-a-year retail industry.
SEMA is a non-profit association which behaves like a business. Its mission is to help its individual and business membership base succeed and prosper. Its members are the producers and marketers of specialty automotive products for cars, trucks and SUVs.
SEMA helps its members make smarter business decisions; save money through group buying power; and network with key businesses in the industry.
In addition to numerous member benefit programs, SEMA plays an active role in convening the industry through a variety of world class events. Each fall the SEMA Show is the industry’s largest (and in fact one of the world’s largest) trade shows, bringing together every segment of the automotive industry, from hot-rods and off-roads, to mobile electronics and collision repair. With more than 2,000 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. More information about this event is available at www.semashow.com.
Learn more about SEMA on its website at www.sema.org.
POSITION FOCUS
As a Marketing Account and Client Services Manager for SEMA’s internal marketing agency, you will be responsible for building and maintaining strong relationships with our internal clients, understanding their business objectives, and developing and executing strategic marketing plans to meet their needs.
Reporting to the Marketing Director of Agency Operations closely working cross functionally with other members of the marketing team, and interacting with numerous SEMA business unit leaders, stakeholders, outside agencies, and external contractors, the Marketing Account and Client Services Manager will serve as the primary point of contact for clients, ensuring exceptional service delivery and driving successful outcomes for their marketing campaigns. Constant collaboration will be essential with the Marketing Operations and Production Manager to deliver on co-created strategies, marketing plans, and various campaign deliverables through a project management platform. Together with other Marketing Operations focused team members this role will be key to helping build world class agency operations and client services to internal business units and various stakeholders while taking a lead role in developing positive client relationships and a collaborative team environment.
JOB RESPONSIBILITIES
Principal Duties and Responsibilities include, but are not limited to:
Serve as the main point of contact for internal clients, building and nurturing strong relationships to understand their goals, challenges, and preferences. Consistently communicate with SEMA Business Unit leaders and various stakeholders to nurture and maintain positive client relationships.Assist in the development and execution of comprehensive marketing strategies and campaigns tailored to meet the specific objectives of each client.Partner with Marketing Directors and department stakeholders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage and SEMA’s various business units to assist development and implementation of approved marketing strategies, campaigns, and tasks to achieve SEMA’s priority strategic objectives while continuously improving how SEMA connects with its members.Support needed follow up for approved content/collateral to complete marketing projects and tasks.Collaborate closely with internal teams, including operations, creative services, web services, digital marketing, email marketing, social media, public relations, communications, and department stakeholders to develop integrated marketing campaigns that align with client goals and deliver measurable results.Co-manage project timelines, budgets, and resources effectively to ensure timely and successful execution of campaigns.Monitor campaign performance and analyze key metrics to evaluate effectiveness, identify areas for optimization, and provide actionable insights to clients.Develop and provide campaign analytics and reports to measure ROI for various marketing activities.Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the services and offerings of the marketing team.Act as a trusted advisor to clients, providing strategic guidance and recommendations to help them achieve their business objectives through effective marketing initiatives.Attend and participate in SEMA sponsored and other external activities, events and functions as required.When directed by management, perform other assignments and duties as required.
SKILLS AND REQUIREMENTSBachelor’s degree or higherProven experience (5+ years) in a marketing role, with a focus on account and client management, preferably within an agency environment. Expertise in building and maintaining strong client relationships.Strong understanding of marketing principles, techniques, and best practices across various channels, including digital, social media, content, and traditional media.Excellent communication skills, with the ability to articulate ideas clearly and persuasively, both verbally and in writing.Exceptional client service skills, with a demonstrated ability to build and maintain strong relationships with clients and internal stakeholders.Strategic thinker with a results-driven mindset and the ability to translate client objectives into actionable marketing strategies.Highly organized with strong project management skills and the ability to manage multiple clients and projects simultaneously.Proficiency in Microsoft Office Suite and project management tools.Knowledge and experience with marketing analytics and reporting tools.Data driven and highly analytical, capable of making metrics-based decisions.Creative problem solver with a proactive approach to addressing challenges and finding solutions.Team player with a collaborative mindset and the ability to work effectively in a fast-paced, dynamic environment.Proven experience in automotive aftermarket industry or nonprofit industry a plus.Strategic-minded, always aware of the big picture.Thrives in environments with many different stakeholders and opinions.Sense of ownership and pride in personal and team performance and its impact on company’s success.Is passionate in delivering world-class high-quality service and continually improving.Growth mindset focused and radical candor oriented.
This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.
Salary Range: This position's estimated pay is $85,000.00 - $110,000.00 per year. Actual base salary will be dependent on individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards and benefits.
This role is in our Diamond Bar, CA office and is in-office daily.
SUMMARY
SEMA is searching for a dynamic and innovative Account and Client Services Manager specializing in the management of comprehensive marketing solutions for a diverse range of internal clients with a natural talent to build strong relationships. The ideal candidate will be an expert problem-solving collaborator for SEMA, its members, and the aftermarket industry. This marketing position requires a strategic mindset, a high level of organization, expertise and experience in account management, excellent communication and collaboration skills, the proficiency to manage multiple projects with various stakeholders and tight deadlines, and a strong commitment to continually improve processes and team efficiency. We are seeking a talented Marketing Account and Client Services Manager to join our marketing team and drive success for our various SEMA business units.
ORGANIZATION OVERVIEW
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, builders, restylers, car clubs, race teams and more. From performance products for street and race applications to accessories for late-model automobiles and light-duty trucks, SEMA-member companies contribute to the vitality and strength of a $42-billion-a-year retail industry.
SEMA is a non-profit association which behaves like a business. Its mission is to help its individual and business membership base succeed and prosper. Its members are the producers and marketers of specialty automotive products for cars, trucks and SUVs.
SEMA helps its members make smarter business decisions; save money through group buying power; and network with key businesses in the industry.
In addition to numerous member benefit programs, SEMA plays an active role in convening the industry through a variety of world class events. Each fall the SEMA Show is the industry’s largest (and in fact one of the world’s largest) trade shows, bringing together every segment of the automotive industry, from hot-rods and off-roads, to mobile electronics and collision repair. With more than 2,000 exhibiting companies and attendees from all over the world, the SEMA Show is where the hottest, newest automotive products debut. More information about this event is available at www.semashow.com.
Learn more about SEMA on its website at www.sema.org.
POSITION FOCUS
As a Marketing Account and Client Services Manager for SEMA’s internal marketing agency, you will be responsible for building and maintaining strong relationships with our internal clients, understanding their business objectives, and developing and executing strategic marketing plans to meet their needs.
Reporting to the Marketing Director of Agency Operations closely working cross functionally with other members of the marketing team, and interacting with numerous SEMA business unit leaders, stakeholders, outside agencies, and external contractors, the Marketing Account and Client Services Manager will serve as the primary point of contact for clients, ensuring exceptional service delivery and driving successful outcomes for their marketing campaigns. Constant collaboration will be essential with the Marketing Operations and Production Manager to deliver on co-created strategies, marketing plans, and various campaign deliverables through a project management platform. Together with other Marketing Operations focused team members this role will be key to helping build world class agency operations and client services to internal business units and various stakeholders while taking a lead role in developing positive client relationships and a collaborative team environment.
JOB RESPONSIBILITIES
Principal Duties and Responsibilities include, but are not limited to:
Serve as the main point of contact for internal clients, building and nurturing strong relationships to understand their goals, challenges, and preferences. Consistently communicate with SEMA Business Unit leaders and various stakeholders to nurture and maintain positive client relationships.Assist in the development and execution of comprehensive marketing strategies and campaigns tailored to meet the specific objectives of each client.Partner with Marketing Directors and department stakeholders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage and SEMA’s various business units to assist development and implementation of approved marketing strategies, campaigns, and tasks to achieve SEMA’s priority strategic objectives while continuously improving how SEMA connects with its members.Support needed follow up for approved content/collateral to complete marketing projects and tasks.Collaborate closely with internal teams, including operations, creative services, web services, digital marketing, email marketing, social media, public relations, communications, and department stakeholders to develop integrated marketing campaigns that align with client goals and deliver measurable results.Co-manage project timelines, budgets, and resources effectively to ensure timely and successful execution of campaigns.Monitor campaign performance and analyze key metrics to evaluate effectiveness, identify areas for optimization, and provide actionable insights to clients.Develop and provide campaign analytics and reports to measure ROI for various marketing activities.Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the services and offerings of the marketing team.Act as a trusted advisor to clients, providing strategic guidance and recommendations to help them achieve their business objectives through effective marketing initiatives.Attend and participate in SEMA sponsored and other external activities, events and functions as required.When directed by management, perform other assignments and duties as required.
SKILLS AND REQUIREMENTSBachelor’s degree or higherProven experience (5+ years) in a marketing role, with a focus on account and client management, preferably within an agency environment. Expertise in building and maintaining strong client relationships.Strong understanding of marketing principles, techniques, and best practices across various channels, including digital, social media, content, and traditional media.Excellent communication skills, with the ability to articulate ideas clearly and persuasively, both verbally and in writing.Exceptional client service skills, with a demonstrated ability to build and maintain strong relationships with clients and internal stakeholders.Strategic thinker with a results-driven mindset and the ability to translate client objectives into actionable marketing strategies.Highly organized with strong project management skills and the ability to manage multiple clients and projects simultaneously.Proficiency in Microsoft Office Suite and project management tools.Knowledge and experience with marketing analytics and reporting tools.Data driven and highly analytical, capable of making metrics-based decisions.Creative problem solver with a proactive approach to addressing challenges and finding solutions.Team player with a collaborative mindset and the ability to work effectively in a fast-paced, dynamic environment.Proven experience in automotive aftermarket industry or nonprofit industry a plus.Strategic-minded, always aware of the big picture.Thrives in environments with many different stakeholders and opinions.Sense of ownership and pride in personal and team performance and its impact on company’s success.Is passionate in delivering world-class high-quality service and continually improving.Growth mindset focused and radical candor oriented.
This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties as necessary.
Salary Range: This position's estimated pay is $85,000.00 - $110,000.00 per year. Actual base salary will be dependent on individual’s skills, qualifications, and experience. This role is eligible for 401k Savings plan, Healthcare (medical, dental and vision), and other generous rewards and benefits.