Director of Marketing

This position reports directly to the CEO, and is critical to the ongoing preservation and reinforcement of the Company Brand by utilizing online, print, in-store and local area marketing strategies. As a key member of the leadership team, this role requires extensive interaction with the store management and culinary teams.

ROLES & RESPONSIBILITIES:

Develop and implement brand strategy through all aspects of marketing.Assume overall responsibility for developing the annual marketing plan for the Company by utilizing strategic market planning and following trends, campaigns, etc. necessary for continued brand success.Provide planning and leadership while ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.Effectively maintain the content and ongoing functionality of the Company website, e-commerce platforms, and all other related content.Organize and direct marketing and strategy meetings on a regular basis for continuous review of the ever changing trends, promotions and strategies.Design, develop and maintain all online and printed promotional materials.Develop and implement communications and media strategies that successfully deliver information and key messages to the public.Develop and implement the introduction of new products by working with the culinary team to insure proper development strategies.S trong management of all social media and related content to promote and increase interaction and Brand development.Manage customer feedback, donation requests and other related responses submitted via the Company website.Create, develop and implement marketing strategies for markets with both traditional and social media marketing focuses by working closely with store management and leadership for both in-stores and local areas.Create and develop ongoing e-mail marketing programs.Undertake continuous analysis of competitive environment and consumer trends.Manage social media presence and direct programs to improve social media reputation and recognition.Maintain a presence in the retail locations to ensure proper and adequate merchandising strategies and materials.Qualifications

Degree in Marketing preferred, or a minimum of 5 years marketing experience in both face-to-face marketing and social media communications.Must be skilled in Microsoft Office Suite and Adobe Creative Suite.Must be skilled in social media marketing and review sites (Facebook, Twitter, Instagram, Yelp, Google+, Zomato, etc.).Experience with third party sales platforms and food service delivery providers.Must be willing to participate in face-to-face marketing.Experience must include strategic planning, communications planning and management, marketing and media relations.Individual must be a strong communicator, have excellent written, presentation, oral communications and interpersonal skills.Must possess strong leadership skills and be able to motivate and influence others by being a confident, driven and dynamic leader.Individual must be able to think creatively and strategically, have excellent judgment and be able to work in a changing environment.Must be a proficient self-starter and problem solver who exhibits strong initiative.Ability to make sound decisions and manage multiple priorities in a fast-paced environment.Software proficiencies should include: Wordpress (e-commerce and marketing site management), Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva (graphic design).Video creation and editing skills for social media content.