Lucid Consulting, LLC
Marketing Manager 4
Lucid Consulting, LLC, Redmond, Washington, United States, 98052
About the job Marketing Manager 4
Job Title:
Marketing Manager 4
Location:
Remote
Duration/Start Date:
7/17/2024
Salary Range:
$6,300 - $7,000 monthly
Candidates with previous experience working at Microsoft, either as a full-time employee (FTE) or contractor, are strongly preferred.
Role Summary:
In this role, Sr. Partner Marketing Manager, you will engage across a portfolio of leading Global Independent Software Vendors (ISVs) and GPS to define integrated marketing strategies and plans that accelerate new market opportunities for Microsoft and the partners. Specifically, you will work collaboratively with counterparts at the partners to take joint solutions built on the Microsoft Cloud to market. This includes defining the marketing strategy, campaign development and measurement, solution launch plans, better together messaging and marketing content, demand generation initiatives, pipeline acceleration activities as well as joint PR and event marketing.You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive Microsoft Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels.
Job Responsibilities:
Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud.Lead creation of better together messaging and marketing content, offers and incentives, as well as joint PR and event marketing.Understand partners business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partners impact at the Microsoft subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM executionLeverage technical and industry expertise to become a thought leader and trusted advisor to your partnerLand and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.
Top 3 Hard Skills Required + Years of Experience:
1. Minimum 5+ years experience with B2B marketing, with partner experience being ideal but not mandatory.2. Minimum 4+ years experience with Experience in project management, marketing planning, and execution.3. Minimum 5+ years experience with Budget and operations experience, including managing marketing budgets, raising POs, and reviewing proof of execution
Requirements/Qualifications:
5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutionsStrong technical understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend cloud solutionsExceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messagingAbility to articulate both business and technical value of Microsoft cloud services to senior business and technical decision makersDemonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readinessPassionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business successBrings demonstrated experience proposing, creating, and managing executive-level proposals and presentationsExecutive Relations: The ability to interact confidently with senior leaders in a highly-matrixed organization to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes the ability to confidently address difficult questions, handle pushback from a high-level audience, and maintain an executive demeanor while engaging in challenging or sometimes high-pressure situations
Job Title:
Marketing Manager 4
Location:
Remote
Duration/Start Date:
7/17/2024
Salary Range:
$6,300 - $7,000 monthly
Candidates with previous experience working at Microsoft, either as a full-time employee (FTE) or contractor, are strongly preferred.
Role Summary:
In this role, Sr. Partner Marketing Manager, you will engage across a portfolio of leading Global Independent Software Vendors (ISVs) and GPS to define integrated marketing strategies and plans that accelerate new market opportunities for Microsoft and the partners. Specifically, you will work collaboratively with counterparts at the partners to take joint solutions built on the Microsoft Cloud to market. This includes defining the marketing strategy, campaign development and measurement, solution launch plans, better together messaging and marketing content, demand generation initiatives, pipeline acceleration activities as well as joint PR and event marketing.You will work with sales, engineering, and marketing leaders to develop a joint end-to-end go-to-market motion, aligning with corporate and sales teams worldwide on strategies, resources, and execution. You will develop and maintain joint marketing plans to drive Microsoft Cloud consumption and accelerate Marketplace, Industry, and AI pipeline while creating new scalable collaboration processes with the partner at the global and regional levels.
Job Responsibilities:
Lead the overall marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for Microsoft cloud.Lead creation of better together messaging and marketing content, offers and incentives, as well as joint PR and event marketing.Understand partners business, plans, and objectives in partnership with global and field Partner Manager personnel and ensure alignment of GTM activities and marketing plans to deliver tangible impact and progress against those goals.Ensure measurement KPIs and OKRs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.Leverage global investments to build a set of globally scalable GTM programs to optimize GISV partners impact at the Microsoft subsidiary level, including working with the subsidiary Partner Marketing Managers to drive alignment on partner selection and GTM executionLeverage technical and industry expertise to become a thought leader and trusted advisor to your partnerLand and lead the creation of new capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through the partner.
Top 3 Hard Skills Required + Years of Experience:
1. Minimum 5+ years experience with B2B marketing, with partner experience being ideal but not mandatory.2. Minimum 4+ years experience with Experience in project management, marketing planning, and execution.3. Minimum 5+ years experience with Budget and operations experience, including managing marketing budgets, raising POs, and reviewing proof of execution
Requirements/Qualifications:
5+ years in a customer and/or partner facing role, optimally dealing with a variety of audiences customers, partners (ISV, SI, start-ups, MSPs), strategy, marketing, or business development3+ years working directly with partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutionsStrong technical understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend cloud solutionsExceptional Product Management and/or audience marketing experience is required, including modern marketing practices, and advanced skills at writing marketing materials, value propositions, and messagingAbility to articulate both business and technical value of Microsoft cloud services to senior business and technical decision makersDemonstrated track record of creating repeatable best practices on demand generation and awareness campaigns, workshops, metrics, and sales readinessPassionate, results-driven, and organized approach; with an attention to detail: A self-starter who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.The ability to work cross-team in ambiguous and changing environments, along with excellent listening and partnering skills. Must be comfortable working in a highly matrixed environment, and leading program v-teams or workstreams aligned to shared goals and measures.Engagement expertise: Storytelling skills and passion for delighting partners, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business successBrings demonstrated experience proposing, creating, and managing executive-level proposals and presentationsExecutive Relations: The ability to interact confidently with senior leaders in a highly-matrixed organization to present/defend/clarify concerns or issues regarding an existing project, program, or solution. This includes the ability to confidently address difficult questions, handle pushback from a high-level audience, and maintain an executive demeanor while engaging in challenging or sometimes high-pressure situations