Embroker
Paid Media Specialist
Embroker, Salt Lake City, Utah, United States, 84193
Who we are at Embroker
Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.
*POSITION CAN SIT ANYWHERE REMOTELY IN THE US OR CANADA
BASE SALARY: $60,000 - $70,000 CAD // $65,000 - $90,000 USD
As a
Paid Media Specialist , you will plan, execute, and optimize our paid media campaigns across various digital platforms. The ideal candidate will have a strong understanding of B2B marketing, strong data analysis skills, and a passion for driving profitable growth through paid media strategies.
Job DutiesDevelop, implement, and manage paid media campaigns across platforms such as Google Ads, LinkedIn, Facebook, and other relevant channelsMonitor and analyze campaign performance, making data-driven decisions to optimize and improve ROICollaborate with the marketing team to align paid media efforts with overall marketing strategies and objectivesConduct A/B testing to identify the most effective ad creatives, targeting options, and bidding strategiesManage budgets, forecasts, and spending to ensure campaigns remain within budget and achieve desired outcomesStay up-to-date with industry trends and best practices to continuously improve campaign performanceProvide regular reports and insights on campaign performance to stakeholdersPerforms other duties as requiredQualifications
Bachelor's degree in Marketing, Advertising, Business, or a related field; or an equivalent combination of education and experience3+ years of experience managing paid media campaigns, preferably in a B2B environmentProficiency in using digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager, etc.Strong analytical skills with the ability to interpret data and make informed decisionsExperience with A/B testing and other optimization techniquesExcellent communication and collaboration skillsAbility to manage multiple projects simultaneously and meet deadlines.Knowledge of the insurance industry is a plus but not requiredCollaborative team player with a proactive, results-driven attitude and a passion for driving growth and innovationAbility to work cross-culturally on a global teamProlonged periods of sitting at a desk and working on a computerAbility to perform at a high level in a remote work environmentOur Values
The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.
Pack First
We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.
Be All-In
We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.
Create Magic
We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.
AT EMBROKER, EMPLOYEES COME FIRST. BENEFITS SUMMARY HIGHLIGHTED BELOW FOR US & CANADIAN EMPLOYEES.
US Employees
Medical - 5 plans to choose from including one with an employer funded HSADental - Employer pays 100% of employee premiumVision - Employer pays 100% of employee premiumLife and AD&D - Employer provided as well as additional voluntaryShort and Long Term Disability - Employer providedFlexible Spending Accounts - Medical and ChildcareAccidentCritical IllnessEmployee Assistance Program - Including dependentsPet Insurance401(k) with Employer MatchUnlimited Flexible Time Off (Vacation)Sick Time12-Weeks Paid Parental LeaveWork from Home Office Set-up StipendPaid Subscription for Wellable WellnessStock optionsCanadian Employees
MedicalDentalVisionLife and AD&DLong Term DisabilityEmployee Assistance ProgramAdditional portable insurance coverage is also available including:
LifeAD&DCritical IllnessAdditional benefits offered:
RRSP with Employer MatchUnlimited Flexible Time Off (Vacation)Sick TimeParental Leave with Salary Top-Up ProgramWork from Home Office Set-up StipendPaid Subscription for Wellable WellnessStock options
Embroker is the radically simple destination for industry-tailored commercial insurance. Our mission is to make it radically easier for businesses to get the right coverage at the best price. With a technology-first, customer-centric approach, Embroker is changing how businesses protect themselves, their staff, and their customers. In 2015, Embroker has raised over $150M in funding from leading fintech investors.
*POSITION CAN SIT ANYWHERE REMOTELY IN THE US OR CANADA
BASE SALARY: $60,000 - $70,000 CAD // $65,000 - $90,000 USD
As a
Paid Media Specialist , you will plan, execute, and optimize our paid media campaigns across various digital platforms. The ideal candidate will have a strong understanding of B2B marketing, strong data analysis skills, and a passion for driving profitable growth through paid media strategies.
Job DutiesDevelop, implement, and manage paid media campaigns across platforms such as Google Ads, LinkedIn, Facebook, and other relevant channelsMonitor and analyze campaign performance, making data-driven decisions to optimize and improve ROICollaborate with the marketing team to align paid media efforts with overall marketing strategies and objectivesConduct A/B testing to identify the most effective ad creatives, targeting options, and bidding strategiesManage budgets, forecasts, and spending to ensure campaigns remain within budget and achieve desired outcomesStay up-to-date with industry trends and best practices to continuously improve campaign performanceProvide regular reports and insights on campaign performance to stakeholdersPerforms other duties as requiredQualifications
Bachelor's degree in Marketing, Advertising, Business, or a related field; or an equivalent combination of education and experience3+ years of experience managing paid media campaigns, preferably in a B2B environmentProficiency in using digital advertising platforms such as Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager, etc.Strong analytical skills with the ability to interpret data and make informed decisionsExperience with A/B testing and other optimization techniquesExcellent communication and collaboration skillsAbility to manage multiple projects simultaneously and meet deadlines.Knowledge of the insurance industry is a plus but not requiredCollaborative team player with a proactive, results-driven attitude and a passion for driving growth and innovationAbility to work cross-culturally on a global teamProlonged periods of sitting at a desk and working on a computerAbility to perform at a high level in a remote work environmentOur Values
The Embroker Pack lives by three core values that have taken us from an idea to a growing, well-funded player in the Insurtech space.
Pack First
We succeed and fail as one team. We optimize for what is best for our entire organization. We always assume positive intent.
Be All-In
We are 100% committed. We move fast and are proud of what we build. We attack challenges with relentless positivity.
Create Magic
We strive to amaze and delight at every touchpoint. We make our work fun through teamwork, play, and positive energy.
AT EMBROKER, EMPLOYEES COME FIRST. BENEFITS SUMMARY HIGHLIGHTED BELOW FOR US & CANADIAN EMPLOYEES.
US Employees
Medical - 5 plans to choose from including one with an employer funded HSADental - Employer pays 100% of employee premiumVision - Employer pays 100% of employee premiumLife and AD&D - Employer provided as well as additional voluntaryShort and Long Term Disability - Employer providedFlexible Spending Accounts - Medical and ChildcareAccidentCritical IllnessEmployee Assistance Program - Including dependentsPet Insurance401(k) with Employer MatchUnlimited Flexible Time Off (Vacation)Sick Time12-Weeks Paid Parental LeaveWork from Home Office Set-up StipendPaid Subscription for Wellable WellnessStock optionsCanadian Employees
MedicalDentalVisionLife and AD&DLong Term DisabilityEmployee Assistance ProgramAdditional portable insurance coverage is also available including:
LifeAD&DCritical IllnessAdditional benefits offered:
RRSP with Employer MatchUnlimited Flexible Time Off (Vacation)Sick TimeParental Leave with Salary Top-Up ProgramWork from Home Office Set-up StipendPaid Subscription for Wellable WellnessStock options