Marketing Manager

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities:

Develop and implement marketing strategies to promote products and services

Increase brand awareness and market share

Researching CNI's markets and monitoring market trends

Create and execute successful marketing campaigns

Track and analyze marketing performance metrics to optimize campaigns.

Collaborate with cross-functional teams to ensure alignment of marketing strategies with overall business plan

Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.

Conducts pricing research and analysis to ensure competitive product and service pricing.

Manage and allocate marketing budget effectively

Stay up-to-date with industry and best practices

Manage the marketing department's staff

Prepare and present quarterly and annual reports to senior management

Promote our brand at trade shows and major industry-related events.

Create content, including text posts, video and images for use on social media

Develop and track new social media strategies and campaigns

Promoting products, services and content over social media, in a way that is consistent with our brand and social media strategy

Desired Candidate Qualifications:

Telecommunications experience preferred

Have an instinctive feeling about future product concepts

Have good analytical skills

Have excellent social media platform marketing skills

Be a good listener, able to respond to results and consumer research

Be an excellent communicator, both verbally and in writing

Be able to work well with a wide range of people from different parts of the business

Be a leader, able to inspire others

Be able to handle multiple projects at the same time

Be energetic and passionate about their product specialty

Be organized and methodical

Be able to work well under pressure

Have good presentation skills

Web design/development skills a plus

Training

CNI will provide on-the-job training in its services, pricing and marketing programs. On-the-job training is complemented by professional marketing qualifications. There are a number of options available through the:

Chartered Institute of Marketing (CIM)

Institute of Direct Marketing (IDM)

Institute of Sales and Marketing Management (ISMM)

Communication Advertising and Marketing Education Foundation (CAM)

These range from introductory certificates to advanced level qualifications. Entry requirements for the different levels vary depending on business experience and academic ability.

Benefits:

Competitive salary

Paid time off

Health, Dental, Vision and Basic Live/AD&D Insurance

Long-Term Disability Insurance

401(k) Retirement Saving Plan with Employer Match

Position Specifics:

Hours are generally 8:00 am - 5:00 pm Monday through Friday

Evening and weekend work is sometimes necessary to meet deadlines, attend product launches, conferences and exhibitions

Travel occasionally to attend meetings with marketing firms and to organize and participate at trade shotes.

Education and Experience:

Bachelor's degree (B.A) or equivalent from four-year college or university; or four-years of related experience and/or training; or equivalent combination of education and experience.

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