The Texas Division of Emergency Management (TDEM)
Social Media Manager
The Texas Division of Emergency Management (TDEM), Austin, Texas, us, 78716
Job TitleSocial Media Manager
AgencyTexas Division of Emergency Management
DepartmentOffice of the Chief of Media, Communications, and Preparedness
Proposed Minimum Salary$5,250.00 monthly
Job LocationAustin, Texas
Job TypeStaff
Job Description
GENERAL
DESCRIPTION:
The Texas Division of Emergency Management (TDEM) is an emergency response entity and this status can affect working hours, travel and change in duties as needed. Under general direction, the Social Media Manager will develop and execute social media strategy to maximize agency branding and effectively engage with communities across the state to develop beneficial relationships, and to share pertinent preparedness, response, recovery, and mitigation information with members of the public. This position will use paid/earned advertising to implement the agency's social media strategy and must demonstrate the ability to develop an effective social media marketing plan to reach targeted audiences.
This individual will work collaboratively with the TDEM Media and Communications team to develop brand awareness and build an online reputation to leverage the agency's position as a trusted source of disaster information. This position is responsible for creating, curating, and publishing original and high-quality content for all social media platforms. During active and declared disasters, this position plays a key role in monitoring activity, managing social media messaging, and actively engaging with followers. This position works cross-functionally with the Media and Communications team as well as with other agency personnel within the organization to produce content that is cohesive, consistent, impactful, and spotlight the agency resources and services as well as the agency workforce. This person will work collaboratively with team members to develop and support a strategy to maintain and grow web traffic and user engagement.
The Social Media Manager will use the latest digital technologies for social media analytics and trends to produce reports that will aid the overall agency communications strategy and goals. The ideal candidate should have excellent communication skills, have a deep understanding of social media strategy and analytics, and be able to express agency views creatively. This position is at will status at the discretion of the agency head.
This position reports to the Section Chief, Media & Communications.
***Salary is a fixed rate. It is not a range.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:Manage the social media publishing calendar in coordination with Media and Communications personnel to keep constituents informed, grow agency brand, and support all aspects of statewide emergency management initiatives.Perform research on current benchmark trends and audience preferences, analyze data for insight and iteration.Establish social media strategy and goals to maximize agency positive branding (e.g., response period, response to feedback, etc.)Design and implement social media strategy to align with agency goals, utilizing social media analytics and metrics.Generate, edit, and share engaging content daily with original and unique copy, photos, videos, etc.Copywrite and edit posts for agency-branded social media, including employee social media sharing recommendations.Develop an internal social media style guide to refine agency brand voice across channels. Be the go-to resource for the agency on social media trends, analytics, and best practices.Work with Digital Media and Design personnel on creating social media assets that reinforce the agency's visual branding and support social media campaign efforts.Work with agency web personnel in monitoring web traffic metrics to reach cross-promotional goal on all platforms.Produce a regular analysis of social media activity, growth, sentiment, and popular conversations across the agency's reach.Collaborate with statewide and regional communications staff to ensure brand and messaging consistency and effectiveness.Maintain an active presence and engagement with followers, monitor reviews, and identify opportunities for the Media and Communications division to amplify accurate and reliable information.Stay up to date with current technologies and trends in social media, design tools, and applications.Maintains quality control of all information released on behalf of the agency.Ability to travel up to 25%.Face-to-face and person-to-person interactions are required.Maintain a regular course of attendance during assigned work schedule and work extended hours when needed.Performs other duties as assigned.This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
MINIMUM
QUALIFICATIONS:
Education - A Bachelor's degree from an accredited four-year college or university or an equivalent combination of education and experience.
Experience - A minimum of three (3) years of related experience. Writing, analytics, and excellent public speaking skills are vital. Must possess strong writing, editing, public speaking, and leadership ability.
Preferred - Awareness of and proficiency with a variety of communication technologies, including social media analytics.
*Relevant work experience may be substituted in lieu of education requirements on a year-for-year basis, with one (1) year experience equivalent to thirty (30) semester hours. A completed advanced degree in an applicable field may also be substituted in lieu of work experience.
KNOWLEDGE, SKILLS
AND ABILITIES:
Proven work as a social media manager with solid understanding of social media metrics and analysis.Ability to develop effective social media marketing plans to reach target audiences.Skill in establishing plans and setting objectives and goals that support an overall communications strategy.Displays excellent leadership and management skills.Demonstrates exceptional people skills.Exhibits superior critical thinking and analytical skills. Demonstrates strong written and verbal communication skills and the ability to perform compelling content for all agency platforms.Demonstrates the ability to effectively engage in all forms of media and communications activities, including social media content creation to promote the agency and emergency management public information campaigns.Ability to direct and organize program activities; to establish program goals and objectives that support the strategic plan; to identify problems, evaluate alternatives, and implement effective solutions; to develop and evaluate policies and procedures; to prepare reports; to communicate effectively and work with others.Ability to manage confidential material with discretion, organize effectively, and work independently and adjust to daily changing demands.Knowledge of multimedia communications management and content production.Strong organizational skills.Impeccable attention to detail.Strong and effective communication skills.Excellent copywriting skills.Ability to deliver creative content (text, image, and video).Solid knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics.Knowledge of online marketing channels.Proficiency in MS Office applications to include Word, Excel, PowerPoint, and Outlook Skill in handling multiple tasks and prioritizing.Ability to work with frequent interruptions and changes in priorities. Ability to multi-task.Ability to anticipate and identify issues and problem solve.Ability to work extended or non-traditional hours such as evenings, weekends, special events, etc.Ability to communicate with tact and diplomacy.Ability to prioritize tasks and meet strict timelines.Ability to train others.Ability to establish and maintain good working relationships with external stakeholders, the press, and the public.Outstanding people skills with a demonstrated ability to work in an open, respectful, collaborative environment. Ability to cultivate a network of multiple stakeholders.Possesses strong organizational abilities and is highly meticulous.Ability to translate strategic thinking into action.Ability to travel (25%)Ability to manage sensitive and confidential information and situations.Adhere to applicable laws/statues/policies related to access, maintenance, and dissemination of information.Availability for after-hour, holiday, and weekend work is required to include twelve (12) hour shifts during activations of the State Operations Center during emergencies and disasters. May be required to travel in- or out-of-state by vehicle or other mode of transportation, sometimes overnight or for extended periods.
***Additional Military Crosswalk (occupational specialty code) information can be accessed at: http://www.hr.sao.texas.gov/CompensationSystem/JobDescriptions
***Resumes are not accepted in lieu of an application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.
AgencyTexas Division of Emergency Management
DepartmentOffice of the Chief of Media, Communications, and Preparedness
Proposed Minimum Salary$5,250.00 monthly
Job LocationAustin, Texas
Job TypeStaff
Job Description
GENERAL
DESCRIPTION:
The Texas Division of Emergency Management (TDEM) is an emergency response entity and this status can affect working hours, travel and change in duties as needed. Under general direction, the Social Media Manager will develop and execute social media strategy to maximize agency branding and effectively engage with communities across the state to develop beneficial relationships, and to share pertinent preparedness, response, recovery, and mitigation information with members of the public. This position will use paid/earned advertising to implement the agency's social media strategy and must demonstrate the ability to develop an effective social media marketing plan to reach targeted audiences.
This individual will work collaboratively with the TDEM Media and Communications team to develop brand awareness and build an online reputation to leverage the agency's position as a trusted source of disaster information. This position is responsible for creating, curating, and publishing original and high-quality content for all social media platforms. During active and declared disasters, this position plays a key role in monitoring activity, managing social media messaging, and actively engaging with followers. This position works cross-functionally with the Media and Communications team as well as with other agency personnel within the organization to produce content that is cohesive, consistent, impactful, and spotlight the agency resources and services as well as the agency workforce. This person will work collaboratively with team members to develop and support a strategy to maintain and grow web traffic and user engagement.
The Social Media Manager will use the latest digital technologies for social media analytics and trends to produce reports that will aid the overall agency communications strategy and goals. The ideal candidate should have excellent communication skills, have a deep understanding of social media strategy and analytics, and be able to express agency views creatively. This position is at will status at the discretion of the agency head.
This position reports to the Section Chief, Media & Communications.
***Salary is a fixed rate. It is not a range.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:Manage the social media publishing calendar in coordination with Media and Communications personnel to keep constituents informed, grow agency brand, and support all aspects of statewide emergency management initiatives.Perform research on current benchmark trends and audience preferences, analyze data for insight and iteration.Establish social media strategy and goals to maximize agency positive branding (e.g., response period, response to feedback, etc.)Design and implement social media strategy to align with agency goals, utilizing social media analytics and metrics.Generate, edit, and share engaging content daily with original and unique copy, photos, videos, etc.Copywrite and edit posts for agency-branded social media, including employee social media sharing recommendations.Develop an internal social media style guide to refine agency brand voice across channels. Be the go-to resource for the agency on social media trends, analytics, and best practices.Work with Digital Media and Design personnel on creating social media assets that reinforce the agency's visual branding and support social media campaign efforts.Work with agency web personnel in monitoring web traffic metrics to reach cross-promotional goal on all platforms.Produce a regular analysis of social media activity, growth, sentiment, and popular conversations across the agency's reach.Collaborate with statewide and regional communications staff to ensure brand and messaging consistency and effectiveness.Maintain an active presence and engagement with followers, monitor reviews, and identify opportunities for the Media and Communications division to amplify accurate and reliable information.Stay up to date with current technologies and trends in social media, design tools, and applications.Maintains quality control of all information released on behalf of the agency.Ability to travel up to 25%.Face-to-face and person-to-person interactions are required.Maintain a regular course of attendance during assigned work schedule and work extended hours when needed.Performs other duties as assigned.This document represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. Other duties may be assigned.
MINIMUM
QUALIFICATIONS:
Education - A Bachelor's degree from an accredited four-year college or university or an equivalent combination of education and experience.
Experience - A minimum of three (3) years of related experience. Writing, analytics, and excellent public speaking skills are vital. Must possess strong writing, editing, public speaking, and leadership ability.
Preferred - Awareness of and proficiency with a variety of communication technologies, including social media analytics.
*Relevant work experience may be substituted in lieu of education requirements on a year-for-year basis, with one (1) year experience equivalent to thirty (30) semester hours. A completed advanced degree in an applicable field may also be substituted in lieu of work experience.
KNOWLEDGE, SKILLS
AND ABILITIES:
Proven work as a social media manager with solid understanding of social media metrics and analysis.Ability to develop effective social media marketing plans to reach target audiences.Skill in establishing plans and setting objectives and goals that support an overall communications strategy.Displays excellent leadership and management skills.Demonstrates exceptional people skills.Exhibits superior critical thinking and analytical skills. Demonstrates strong written and verbal communication skills and the ability to perform compelling content for all agency platforms.Demonstrates the ability to effectively engage in all forms of media and communications activities, including social media content creation to promote the agency and emergency management public information campaigns.Ability to direct and organize program activities; to establish program goals and objectives that support the strategic plan; to identify problems, evaluate alternatives, and implement effective solutions; to develop and evaluate policies and procedures; to prepare reports; to communicate effectively and work with others.Ability to manage confidential material with discretion, organize effectively, and work independently and adjust to daily changing demands.Knowledge of multimedia communications management and content production.Strong organizational skills.Impeccable attention to detail.Strong and effective communication skills.Excellent copywriting skills.Ability to deliver creative content (text, image, and video).Solid knowledge of Search Engine Optimization (SEO), keyword research and Google Analytics.Knowledge of online marketing channels.Proficiency in MS Office applications to include Word, Excel, PowerPoint, and Outlook Skill in handling multiple tasks and prioritizing.Ability to work with frequent interruptions and changes in priorities. Ability to multi-task.Ability to anticipate and identify issues and problem solve.Ability to work extended or non-traditional hours such as evenings, weekends, special events, etc.Ability to communicate with tact and diplomacy.Ability to prioritize tasks and meet strict timelines.Ability to train others.Ability to establish and maintain good working relationships with external stakeholders, the press, and the public.Outstanding people skills with a demonstrated ability to work in an open, respectful, collaborative environment. Ability to cultivate a network of multiple stakeholders.Possesses strong organizational abilities and is highly meticulous.Ability to translate strategic thinking into action.Ability to travel (25%)Ability to manage sensitive and confidential information and situations.Adhere to applicable laws/statues/policies related to access, maintenance, and dissemination of information.Availability for after-hour, holiday, and weekend work is required to include twelve (12) hour shifts during activations of the State Operations Center during emergencies and disasters. May be required to travel in- or out-of-state by vehicle or other mode of transportation, sometimes overnight or for extended periods.
***Additional Military Crosswalk (occupational specialty code) information can be accessed at: http://www.hr.sao.texas.gov/CompensationSystem/JobDescriptions
***Resumes are not accepted in lieu of an application.
All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.
Equal Opportunity/Affirmative Action/Veterans/Disability Employer.