Corebridge Financial
Social Media Director
Corebridge Financial, Boston, Massachusetts, us, 02298
Social Media Director
Who we are
Corebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.
Get to know the business
Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.
Overview of Position:
This position generates engagement with key stakeholders and influencers within the organization by executing social media programs that drive the business.
Responsibilities:Lead Social Hub (Registered Reps) program:Lead relationships with LiveSocial, Proofpoint, line of business compliance, operations and communications leads, district office coordinators and IT to ensure efficient and compliant program executionLead training plans and execute group training and education sessions (virtual and in-person)Work one-on-one with Registered Reps, providing coaching sessions to drive adoption and engagementCreate all training and educational materialsOwn LiveSocial content management and reportingManage integrations (ex: Seismic core platform, Sales Force, etcContent execution:Work with Brand, Public Relations and line of business marketing teams to create strategic content plans for timely content distributionManage content creation process with external creative resourcesDistribute and publish content across our key channelsAnalyze native data and website analytics to inform future content plans and campaigns, report performance to key stake holdersManage paid social programs:Create and manage paid campaigns across all channels, including strategy, content creation, audience creation, pixel and event placement and tracking alignmentExecute needed optimizations while campaign is in flightTest new opportunities (ad types, targeting, channels, etc.) when applicableAnalyze and report on results to inform future campaignBuild strong relationships across the organization, acting as trusted digital marketing and social media expertMarketing: partner with Brand, Public Relations and line of business marketing teams to ensure content plans are aligned upon and delivered for timely content distributionSales: create one to one relationship with ACS and VFA Registered Reps to ensure Social Hub adoption and engagementCompliance: partner to ensure compliant usage of social media across all programsManages special projects as requiredWhat you need to know
Bachelor's Degree5+ years of experience in a digital marketing roleExperience in financial services or regulated industryCore Competencies
Generates engagement with key stakeholders and influencers within the organization by executing social media programs that drive the businessSets direction for high impact content for key social media channels that accurately captures our brandWorks closely with Legal, Compliance and Sales teams to lead the adoption of social strategiesContinually evaluate new technologies to advance our social media effortsCapacity to work in a fast-paced, often changing environmentAbility to balance multiple deadlines and priority projects at the same time with keen attention to detailExcellent communication and presentation skills, feels comfortable presenting to senior leadershipCreative and innovative thinker with a solution-oriented attitudeDemonstrated experience managing internal and external relationshipsAbility to persuade, manage time, prioritize effectively and be goal orientedComfortable using and learning new technologiesWhat our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!17 paid holidays per calendar year.A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
We are an Equal Opportunity Employer
Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandI[redacted]. Reasonable accommodations will be determined on a case-by-case basis.
Functional Area:CM - Communications
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company
Who we are
Corebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.
Get to know the business
Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.
Overview of Position:
This position generates engagement with key stakeholders and influencers within the organization by executing social media programs that drive the business.
Responsibilities:Lead Social Hub (Registered Reps) program:Lead relationships with LiveSocial, Proofpoint, line of business compliance, operations and communications leads, district office coordinators and IT to ensure efficient and compliant program executionLead training plans and execute group training and education sessions (virtual and in-person)Work one-on-one with Registered Reps, providing coaching sessions to drive adoption and engagementCreate all training and educational materialsOwn LiveSocial content management and reportingManage integrations (ex: Seismic core platform, Sales Force, etcContent execution:Work with Brand, Public Relations and line of business marketing teams to create strategic content plans for timely content distributionManage content creation process with external creative resourcesDistribute and publish content across our key channelsAnalyze native data and website analytics to inform future content plans and campaigns, report performance to key stake holdersManage paid social programs:Create and manage paid campaigns across all channels, including strategy, content creation, audience creation, pixel and event placement and tracking alignmentExecute needed optimizations while campaign is in flightTest new opportunities (ad types, targeting, channels, etc.) when applicableAnalyze and report on results to inform future campaignBuild strong relationships across the organization, acting as trusted digital marketing and social media expertMarketing: partner with Brand, Public Relations and line of business marketing teams to ensure content plans are aligned upon and delivered for timely content distributionSales: create one to one relationship with ACS and VFA Registered Reps to ensure Social Hub adoption and engagementCompliance: partner to ensure compliant usage of social media across all programsManages special projects as requiredWhat you need to know
Bachelor's Degree5+ years of experience in a digital marketing roleExperience in financial services or regulated industryCore Competencies
Generates engagement with key stakeholders and influencers within the organization by executing social media programs that drive the businessSets direction for high impact content for key social media channels that accurately captures our brandWorks closely with Legal, Compliance and Sales teams to lead the adoption of social strategiesContinually evaluate new technologies to advance our social media effortsCapacity to work in a fast-paced, often changing environmentAbility to balance multiple deadlines and priority projects at the same time with keen attention to detailExcellent communication and presentation skills, feels comfortable presenting to senior leadershipCreative and innovative thinker with a solution-oriented attitudeDemonstrated experience managing internal and external relationshipsAbility to persuade, manage time, prioritize effectively and be goal orientedComfortable using and learning new technologiesWhat our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!17 paid holidays per calendar year.A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
We are an Equal Opportunity Employer
Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandI[redacted]. Reasonable accommodations will be determined on a case-by-case basis.
Functional Area:CM - Communications
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company