Email Marketing Manager

Grapevine is on a mission to make the world a better place while building community. Grapevine is the only platform dedicated to Giving Circles - a community fundraising model to support nonprofits where everyday people come together, pool their donations, and vote on which local or national organization should receive the funds each quarter. Since our launch in 2020, over 77,000 people have used Grapevine to donate over $37 million dollars to 5,000 nonprofits.We’re the platform partner of Philanthropy Together, the global giving circle initiative backed by the Gates Foundation, and many others including Charity Navigator, Giving Compass, Idealist, and more. If you’ve never heard of a Giving Circle before, check them out in the NYT, Axios, Forbes, and Refinery29 or watch this TED Talk! We have top tier funders supporting our mission, including Notation Capital, PJC, Ulu Ventures, Alex Chung (founder of Giphy), and David Heath (founder of Bombas).Grapevine is a small-but-mighty, fully remote team. Our team culture is built on openness, intentionality, collaboration, and spirit. We’re a group of scrappy, collaborative, passionate people who love our jobs and making a difference in the world. We are seeking an innovative and energetic email marketer who wants to expand their strategic and content creation skills.Day in the Life:Develop and execute both cold and warm email marketing campaigns that support our company's growth goals and objectives, including user acquisition, engagement, and retention.Build and manage email marketing automation workflows to increase engagement and drive conversions, including new user onboarding emails, automated emails for inbound leads, and email campaigns to convert warm leads.Monitor and analyze email campaign performance using analytics tools and provide insights to optimize campaigns.Manage targeting strategies for the different audiences to meet weekly email goals alongside a support team dedicated to sourcing leads and implementing email campaignsMonitor and improve email deliverability to ensure emails are consistently hitting the inboxA/B test and iterate on email copy and strategy to meet organizational goalsSet KPIs for the Marketing team and report on path to goal weeklyWork cross functionally with the Partnerships, Customer Success, Community, and Product teams to proactively develop automated and one-off campaigns to address organizational needs and provide a stellar customer experienceBuild and improve additional marketing channel strategies through content creation, community marketing, and social media management to ensure consistent communication across all channelsProtect the brand integrity by providing input on organizational communications and initiatives, including support on developing social media, blog, PR, and web messagingSkills and Experience3-5 years of professional experience in growth marketing, demand generation, or email marketing, especially cold email programsRobust experience with a broad range of sales and marketing email tactics, with deep expertise in at least oneDetail-oriented and creative thinker who can create a variety of marketing content and ensure flawless executionStrong collaborator with impeccable communication skills, especially in a fully-remote environmentA desire to lead on marketing strategy as well as execution – this role is an excellent chance for you to step into a strategic position. You will work alongside the CEO and other team leaders to set, execute, and monitor email marketing programs across the entire customer lifecycle.Growth-oriented mindset – if you’ve been looking to sharpen your skills, this is the role for you. Every day is a new challenge and a new opportunity to try new things, learn a new skill, and make this organization and the world 1% better.Ruthless prioritization skills – able to quickly and confidently identify the highest-impact areas of focus, and measure resultsA go-getter who likes to wear a lot of hats and thrives in ambiguity. This is an early stage startup, meaning the team is constantly experimenting, executing, and pivoting as we find our footing.Extra Credit:Experience with additional marketing responsibilities including content creation, social media, advertising, or SEOExperience leading a teamExperience managing a cold email marketing programWhat’s in it for you?$65K-$85K USD annual salary, commensurate with experienceFully remote work environment and flexible scheduleHealthcare coverage for you and your familyUnlimited PTOA supportive environment full of people who want to make the world a better placeExposure to an early stage startup – that means the sky's the limit in terms of programs, skills, and leadershipAt this point, we hope you're feeling excited about the role we’re describing. Even if you don't meet every single requirement, we still strongly encourage you to apply.We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. If you’re driven, scrappy, and dedicated to making the world a better place, we’d love to hear from you!To apply, please submit a resume and, in lieu of a traditional cover letter, write a breakup letter to a person, place or thing.