Akraya
Marketing Manager III (Event Promotions):
Akraya, Atlanta, Georgia, United States, 30383
Primary Skills: Event Promotion, Lead Generation, Demand Generation, Marketing Automation, Data AnalysisDuration: 6 Months (Possible Extension)Contract Type: W2 OnlyLocation: Atlanta GA and new York nyPay Range: $55 - $60 Per hour#LPGrow Your Skills by Working with Industry Leaders”JOB RESPONSIBILITIES:
These seven roles are similar; they require people with marketing campaign experience, acting as campaign managers for various event types. These events range from regional flagship events with celebrity talent and industry leaders to skill-building sessions, product demos, and more. We host these events in markets like the UK, Australia, and new markets next year.Each person will promote these events, managing email communications within our lifecycle marketing team and owning in-product displays. They will work with cross-functional partners, like social media and paid media teams, to drive event registrations and engagement. During the events, they will guide app notifications and communications to ensure attendees are informed and engaged. Post-event, they will nurture registrants, coordinate social recaps, and create excitement.There are three roles to support flagship events, a couple for industry events (focused on post-event nurture and some pre-event advertising), and three roles for customer education events (virtual conferences, webinars, and workshops). All events are international.This role involves managing marketing campaigns for various events, focusing on pre-event, during-event, and post-event phases. Understanding a variety of marketing channels and how to utilize them effectively is crucial. Before events, the primary goal is driving registrations, targeting the ideal customer audience, mostly prospects, with some events geared towards existing customersThe role focuses on accessing and analyzing event reporting to ensure the target audience, particularly the ideal customer profile, is being reached during the registration phase. This involves collaborating closely with a marketing analytics partner to refine targeting criteria and improve messaging, especially through paid media if necessary. Understanding channel interplay and leveraging them effectively to drive desired outcomes for events is crucial, even though there are specialized internal teams for each channel.Candidates will be asked to provide samples of their past campaigns promoting events and driving registrations. If they don't have specific examples, we'll explore their thought process on achieving event outcomes. The screening process will focus on evaluating their approach to event promotion, similar to our other roles, followed by a general interview.Lead campaign development and management of all event promotion initiatives across Mailchimp owned events, webinars, and industry events Support specific event and business goals through campaign development pre, during, and post-event via effective personalization, curation and execution across various marketing channels (Email, SMS, IPDs, etc.) Create and manage all aspects of campaigns in partnership with Wink and external agencies when it pertains to: asset creation, gathering and providing feedback, campaign localization, and more Work with cross-functional channel leads (Web, Social, PR), Brand, Product Marketing, Sales, and Ops teams to develop a comprehensive event promotion plans that is seamlessly executed across all channels Oversee the development of event promotion toolkits and playbooks to quickly scale events practice and enable the team to flawlessly execute on all event promotion pre-, during, and post-event Coordinate with Sales and Ops teams to ensure all leads are accounted for, lists are processed, and assigned to the appropriate sales reps for follow-up Ensure that the campaign's goals, assets, timelines, and budgets are adhered to Proactively solve problems, anticipate needs and provide solutions to challenges that both clients and our team face on a regular basis Work with data analytics to improve the quality of the MQLs generated Analyze and understand key market segments to develop compelling messaging and marketing offers. Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads. Rigorously manage, measure, and analyze all marketing campaigns and tactics driving to conversion rate increases and funnel optimization. Analyze outcomes, provide insights and present results to facilitate sound decision-making.
JOB REQUIREMENTS:
You have 5+ years hands-on experience in event promotion, Lead Generation and/or demand generation, developing winning data driven strategies. You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.You possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing. You have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis. You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results. You are a self-starter and thrive when building something new, including initiating and leading efforts, projects and programs. You are extremely organized, dependable and a stickler for the details.You are flexible and adaptive to change with the ability to multitask in a fast-paced environment. You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus
ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!
These seven roles are similar; they require people with marketing campaign experience, acting as campaign managers for various event types. These events range from regional flagship events with celebrity talent and industry leaders to skill-building sessions, product demos, and more. We host these events in markets like the UK, Australia, and new markets next year.Each person will promote these events, managing email communications within our lifecycle marketing team and owning in-product displays. They will work with cross-functional partners, like social media and paid media teams, to drive event registrations and engagement. During the events, they will guide app notifications and communications to ensure attendees are informed and engaged. Post-event, they will nurture registrants, coordinate social recaps, and create excitement.There are three roles to support flagship events, a couple for industry events (focused on post-event nurture and some pre-event advertising), and three roles for customer education events (virtual conferences, webinars, and workshops). All events are international.This role involves managing marketing campaigns for various events, focusing on pre-event, during-event, and post-event phases. Understanding a variety of marketing channels and how to utilize them effectively is crucial. Before events, the primary goal is driving registrations, targeting the ideal customer audience, mostly prospects, with some events geared towards existing customersThe role focuses on accessing and analyzing event reporting to ensure the target audience, particularly the ideal customer profile, is being reached during the registration phase. This involves collaborating closely with a marketing analytics partner to refine targeting criteria and improve messaging, especially through paid media if necessary. Understanding channel interplay and leveraging them effectively to drive desired outcomes for events is crucial, even though there are specialized internal teams for each channel.Candidates will be asked to provide samples of their past campaigns promoting events and driving registrations. If they don't have specific examples, we'll explore their thought process on achieving event outcomes. The screening process will focus on evaluating their approach to event promotion, similar to our other roles, followed by a general interview.Lead campaign development and management of all event promotion initiatives across Mailchimp owned events, webinars, and industry events Support specific event and business goals through campaign development pre, during, and post-event via effective personalization, curation and execution across various marketing channels (Email, SMS, IPDs, etc.) Create and manage all aspects of campaigns in partnership with Wink and external agencies when it pertains to: asset creation, gathering and providing feedback, campaign localization, and more Work with cross-functional channel leads (Web, Social, PR), Brand, Product Marketing, Sales, and Ops teams to develop a comprehensive event promotion plans that is seamlessly executed across all channels Oversee the development of event promotion toolkits and playbooks to quickly scale events practice and enable the team to flawlessly execute on all event promotion pre-, during, and post-event Coordinate with Sales and Ops teams to ensure all leads are accounted for, lists are processed, and assigned to the appropriate sales reps for follow-up Ensure that the campaign's goals, assets, timelines, and budgets are adhered to Proactively solve problems, anticipate needs and provide solutions to challenges that both clients and our team face on a regular basis Work with data analytics to improve the quality of the MQLs generated Analyze and understand key market segments to develop compelling messaging and marketing offers. Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads. Rigorously manage, measure, and analyze all marketing campaigns and tactics driving to conversion rate increases and funnel optimization. Analyze outcomes, provide insights and present results to facilitate sound decision-making.
JOB REQUIREMENTS:
You have 5+ years hands-on experience in event promotion, Lead Generation and/or demand generation, developing winning data driven strategies. You are highly collaborative in your approach with partnering effectively with many different internal and external stakeholders, including Web, Paid Media, Sales, and external agency teams.You possess some knowledge of best practices in event promotion, sales outreach, B2B marketing automation, demand generation, and rules-based lead nurturing. You have experience with managing pipeline generation, lead scoring, and managing integrated campaigns from concept to ROI analysis. You are relentlessly data driven; focus on funnel optimization and optimization of the sales and marketing process.You have a competitive spirit with a strong bias for action for constant rapid testing, learning and iterating and have proven examples of how you have used this to deliver meaningful results. You are a self-starter and thrive when building something new, including initiating and leading efforts, projects and programs. You are extremely organized, dependable and a stickler for the details.You are flexible and adaptive to change with the ability to multitask in a fast-paced environment. You have prior software industry experience with B2B marketing; experience with SaaS based marketing solutions a plus
ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a positive work environment. Voted the #1 Best Place to Work in Silicon Valley (2023) and a Glassdoor Best Places to Work (2023 & 2022), Akraya prioritizes a culture of inclusivity and fosters a sense of belonging for all team members. We are staffing solutions providers for Fortune 100 companies, and our industry recognitions solidify our leadership position in the IT staffing space. Let us lead you to your dream career, join Akraya today!