Web & SEO Content Strategist

Web and SEO Content StrategistThe Intersect Group is seeking a Web and SEO Content Strategist with our direct banking client, where you will be responsible to execute strategic updates for key business initiatives across multiple company web properties. You will use your experience to help bring the company's customer experience inline, or exceed, major competitors in the marketplace.Responsibilities:Own making critical updates to multiple website properties and managing the content publication process.Identify trends, content gaps and target audience preferences.Ensure content publication for different platforms and distribution across multiple platforms and channels.Study essential KPIs and metrics of content performance by working collaboratively with the data and analytics team.Make recommendations to the content team for SEO optimization and graphic design to make it user and search-engine friendly.Stay updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.Qualifications:Extensive experience with content creation, strategy building and content marketing.Experience working with Drupal/Acquia content management systems (CMS).Experience with developer tools and coding a plus (HTML/CSS).Working knowledge of search engine marketing (SEM).Exemplary interpersonal, verbal and written communication skills.Excellent planning and management skills to oversee multiple content campaigns.