University of Minnesota
Marketing and Communications Specialist
University of Minnesota, Minneapolis, Minnesota, United States, 55400
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Job ID 362290
Location Twin Cities
Job Family Marketing & Communications
Full/Part Time Full-Time
Regular/Temporary Regular
Job Code 8342MG
Employee Class Civil Service
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About the Job
Marketing and communications specialist (M&C Pro 2)
As a member of the College of Biological Sciences marketing and communications team, the digital marketing and communications specialist will play a key role in growing our capacity and raising the visibility of the College. The person in this role should be able to thrive in a fast-paced work environment, collaborate effectively with others and maintain high standards in keeping with the team's commitment to excellence. Based on the University's campus in St. Paul, we offer a hybrid work environment and flexibility. The marketing and communications specialist reports to the director of communications and works closely with the entire team. The range for this position is $58K-63K.
Job Responsibilities
Digital communications support - 50%-Prepares and schedules internal and external messages. Request queries for external emails.-Designs email and newsletter templates. Works with stakeholders to develop new templates and refreshes existing templates as needed.-Maintains email lists in collaboration with marketing and communications manager. Requests updated lists on a regular basis.-Translates existing features into social media posts and develops original content and campaigns in alignment with the audience and format for each platform.-Maintains social media calendar and schedules posts using social media management software.-Identifies opportunities to grow engagement on social platforms and increase the number of followers.
Website coordination - 25%-Responds to requests for website updates from faculty and staff (faculty profiles, department/unit staff, etc) and monitor Siteimprove for broken links and typos.-Works with marketing and communications manager and web developer to make improvements, and ensure accessibility and brand alignment-Reviews and approves web content submitted by web editors, ensuring that it adheres to style guidelines.-Builds web pages, tests new features, and collaborates with stakeholders to implement website enhancements and fixes as needed.-Support the development, launch, and maintenance of secondary websites and microsites including the college's intranet
Design support - 20%-Prepares weekly departmental seminars newsletter and assists with other newsletters in collaboration with team members.-Develops flyers promoting internal and external opportunities (seminars, events, etc)-Manage shared libraries of digital/visual/audio content and brand assets.-Regularly update digital display slides. Create slides for stakeholders (Itasca, Student Services)-Creates signage for collegiate events as needed.
Administrative/other - 5%-Manages CBS branded-item inventory. Orders new products as needed.-Provide marketing and communications support for collegiate events and assistance the day of the event.-Complete purchasing process for Communications initiatives and events
Qualifications
Qualifications
Required qualifications-BA/BS degree plus at least two years of experience or a combination of related education and work experience to equal at least 6 years.-Experience working with web content management systems, mass email and social platforms, and productivity tools-Versatile communicator with strong writing skills and a firm grasp of grammar and style-Ability to manage multiple projects and activities, be responsive and meet deadlines-Ability to work independently and take initiative while remaining collaborative-Organized Strong attention to detail and organizational skills
Preferred qualifications:
-Proficiency in Wordpress, Buffer, Drupal, Mailchimp, Salesforce or similar platforms-Knowledge of Adobe products (InDesign, Photoshop, Illustrator)-Experience developing and coordinating social media content-Knowledge of accessibility standards in digital environments-An interest in the biological sciences and/or mission-driven work-Familiar with style guides and a focus on consistency-Strong visual communication skills and experience with graphic design and photography-Experience working in a higher education context
Benefits
Working at the UniversityAt the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning.
We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.The University also offers a comprehensive benefits package that includes:Competitive wages, paid holidays, and generous time offContinuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit ProgramLow-cost medical, dental, and pharmacy plansHealthcare and dependent care flexible spending accountsUniversity HSA contributionsDisability and employer-paid life insuranceEmployee wellbeing programExcellent retirement plans with employer contributionPublic Service Loan Forgiveness (PSLF) opportunityFinancial counseling servicesEmployee Assistance Program with eight sessions of counseling at no costPlease visit the Office of Human Resources website for more information regarding benefits.
How To Apply
Applications must be submitted online.
To be considered for this position, please click the Apply button and follow the instructions.
You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.To request an accommodation during the application process, please e-mail
or call .
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.
The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.
To learn more about diversity at the U:
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About the U of M
The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
Job ID 362290
Location Twin Cities
Job Family Marketing & Communications
Full/Part Time Full-Time
Regular/Temporary Regular
Job Code 8342MG
Employee Class Civil Service
Add to Favorite Jobs
Email this Job
About the Job
Marketing and communications specialist (M&C Pro 2)
As a member of the College of Biological Sciences marketing and communications team, the digital marketing and communications specialist will play a key role in growing our capacity and raising the visibility of the College. The person in this role should be able to thrive in a fast-paced work environment, collaborate effectively with others and maintain high standards in keeping with the team's commitment to excellence. Based on the University's campus in St. Paul, we offer a hybrid work environment and flexibility. The marketing and communications specialist reports to the director of communications and works closely with the entire team. The range for this position is $58K-63K.
Job Responsibilities
Digital communications support - 50%-Prepares and schedules internal and external messages. Request queries for external emails.-Designs email and newsletter templates. Works with stakeholders to develop new templates and refreshes existing templates as needed.-Maintains email lists in collaboration with marketing and communications manager. Requests updated lists on a regular basis.-Translates existing features into social media posts and develops original content and campaigns in alignment with the audience and format for each platform.-Maintains social media calendar and schedules posts using social media management software.-Identifies opportunities to grow engagement on social platforms and increase the number of followers.
Website coordination - 25%-Responds to requests for website updates from faculty and staff (faculty profiles, department/unit staff, etc) and monitor Siteimprove for broken links and typos.-Works with marketing and communications manager and web developer to make improvements, and ensure accessibility and brand alignment-Reviews and approves web content submitted by web editors, ensuring that it adheres to style guidelines.-Builds web pages, tests new features, and collaborates with stakeholders to implement website enhancements and fixes as needed.-Support the development, launch, and maintenance of secondary websites and microsites including the college's intranet
Design support - 20%-Prepares weekly departmental seminars newsletter and assists with other newsletters in collaboration with team members.-Develops flyers promoting internal and external opportunities (seminars, events, etc)-Manage shared libraries of digital/visual/audio content and brand assets.-Regularly update digital display slides. Create slides for stakeholders (Itasca, Student Services)-Creates signage for collegiate events as needed.
Administrative/other - 5%-Manages CBS branded-item inventory. Orders new products as needed.-Provide marketing and communications support for collegiate events and assistance the day of the event.-Complete purchasing process for Communications initiatives and events
Qualifications
Qualifications
Required qualifications-BA/BS degree plus at least two years of experience or a combination of related education and work experience to equal at least 6 years.-Experience working with web content management systems, mass email and social platforms, and productivity tools-Versatile communicator with strong writing skills and a firm grasp of grammar and style-Ability to manage multiple projects and activities, be responsive and meet deadlines-Ability to work independently and take initiative while remaining collaborative-Organized Strong attention to detail and organizational skills
Preferred qualifications:
-Proficiency in Wordpress, Buffer, Drupal, Mailchimp, Salesforce or similar platforms-Knowledge of Adobe products (InDesign, Photoshop, Illustrator)-Experience developing and coordinating social media content-Knowledge of accessibility standards in digital environments-An interest in the biological sciences and/or mission-driven work-Familiar with style guides and a focus on consistency-Strong visual communication skills and experience with graphic design and photography-Experience working in a higher education context
Benefits
Working at the UniversityAt the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning.
We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.The University also offers a comprehensive benefits package that includes:Competitive wages, paid holidays, and generous time offContinuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit ProgramLow-cost medical, dental, and pharmacy plansHealthcare and dependent care flexible spending accountsUniversity HSA contributionsDisability and employer-paid life insuranceEmployee wellbeing programExcellent retirement plans with employer contributionPublic Service Loan Forgiveness (PSLF) opportunityFinancial counseling servicesEmployee Assistance Program with eight sessions of counseling at no costPlease visit the Office of Human Resources website for more information regarding benefits.
How To Apply
Applications must be submitted online.
To be considered for this position, please click the Apply button and follow the instructions.
You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.To request an accommodation during the application process, please e-mail
or call .
Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission.
The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression.
To learn more about diversity at the U:
Employment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
About the U of M
The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).