University of California - San Francisco Campus and Health
Marketing Strategist
University of California - San Francisco Campus and Health, San Francisco, California, United States, 94199
Marketing Strategist
Is this your next job Read the full description below to find out, and do not hesitate to make an application.Full Time
80115BR
Job SummaryAs the Strategic Marketing Consultant supporting UCSF Benioff Children's Hospitals, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals. You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.
This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.
Responsibilities
Manage marketing strategy for assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansion.
Develop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business priorities.
Research, develop, implement, and report on strategic marketing plans.
Develop and implement precision marketing campaigns and use CRM platforms.
Implement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievement.
Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence.
Pursue and evaluate marketing audience and industry data to inform planning.
Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts.
Write creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaigns.
Possess a thorough understanding of the marketplace and issues facing healthcare.
Lead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groups.
Serve as a prominent representative of the UCSF Health brand.
Some travel required.
Perform other duties as assigned.
Required Qualifications
Bachelor's degree in business administration, marketing, health administration or a related field.
Five (5) or more years of experience in successfully planning, implementing, and reporting on marketing programs that produce results against business objectives.
Strong skills in relationship management and marketing to effectively organize resources and set and establish priorities.
Strong interpersonal communication and political acumen skills.
Excellent market research, analytical, problem recognition, avoidance, and resolution skills.
Strong attention to detail and ability to multi-task multiple priorities and projects on time and budget.
Flexible and solution-oriented with the ability to work independently and as part of a team.
Healthcare experience is essential.
Preferred Qualifications
Marketing Agency experience.
Concentration/specialization in marketing analytics, digital marketing, and CRM.
Master's degree in business administration, marketing, health administration or a related field.
About UCSFAt UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve. Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report, UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere.
Pride ValuesUCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.
Equal Employment OpportunityThe University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Additional InformationLocation: Fully Offsite, Remote / Telecommute, San Francisco, CAShift: Days, 8 Hours, M-F
#J-18808-Ljbffr
Is this your next job Read the full description below to find out, and do not hesitate to make an application.Full Time
80115BR
Job SummaryAs the Strategic Marketing Consultant supporting UCSF Benioff Children's Hospitals, you will research, develop and implement strategic marketing plans that build preference and drive volume in support of business goals. You will apply your expert knowledge to prepare and present ideas and plans on a regular basis and collaborate with clinical leaders to ensure alignment.
This position serves as a key member of the UCSF Health marketing department, which is responsible for brand building and strategic business growth. Assignments are complex and require a high degree of technical marketing acumen, strategic thinking, and relationship management.
Responsibilities
Manage marketing strategy for assigned hospital(s), service line, and ambulatory centers to achieve growth goals and support community network expansion.
Develop trusted relationships with internal and external business partners to ensure alignment and successful, timely execution of marketing plans to identified business priorities.
Research, develop, implement, and report on strategic marketing plans.
Develop and implement precision marketing campaigns and use CRM platforms.
Implement, track and report key success metrics (ROI) for marketing campaigns, developing case studies that highlight impact and goal achievement.
Pursue competitive analysis and market research to apply best practices based on strategic insights and market intelligence.
Pursue and evaluate marketing audience and industry data to inform planning.
Collaborate with colleagues in strategic marketing, digital marketing, marketing technology and operations, physician outreach, and communications to ensure integrated and coordinated marketing efforts.
Write creative briefs that demonstrate strategic acumen, and which inspire creative and campaign teams to deliver impactful, engaging campaigns.
Possess a thorough understanding of the marketplace and issues facing healthcare.
Lead group presentations as a confident discussion leader, sharing plans and results to key stakeholder groups.
Serve as a prominent representative of the UCSF Health brand.
Some travel required.
Perform other duties as assigned.
Required Qualifications
Bachelor's degree in business administration, marketing, health administration or a related field.
Five (5) or more years of experience in successfully planning, implementing, and reporting on marketing programs that produce results against business objectives.
Strong skills in relationship management and marketing to effectively organize resources and set and establish priorities.
Strong interpersonal communication and political acumen skills.
Excellent market research, analytical, problem recognition, avoidance, and resolution skills.
Strong attention to detail and ability to multi-task multiple priorities and projects on time and budget.
Flexible and solution-oriented with the ability to work independently and as part of a team.
Healthcare experience is essential.
Preferred Qualifications
Marketing Agency experience.
Concentration/specialization in marketing analytics, digital marketing, and CRM.
Master's degree in business administration, marketing, health administration or a related field.
About UCSFAt UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve. Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report, UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere.
Pride ValuesUCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.
Equal Employment OpportunityThe University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Additional InformationLocation: Fully Offsite, Remote / Telecommute, San Francisco, CAShift: Days, 8 Hours, M-F
#J-18808-Ljbffr