the Ladders
Social Media Manager
the Ladders, New York, NY
THE ROLE
The Manager of Social Media will develop and implement innovative platform and content strategies that
drive Social Media channel growth, community engagement and e-commerce revenue.
Key responsibilities will include, but are not limited to:
Content Strategy:
• Partner with CEO/Founder and internal teams to develop best-in-class social media strategies
that deliver on the brand's unique tone of voice and positioning.
• Develop multi-channel commercial strategies that increase year-over-year traffic and eCommerce
revenue across all social media channels
• Develop comprehensive content calendar including social-first campaigns, retail and brand
events, social giveaways, influencer activations, brand campaigns and brand partnerships.
• Serve as internal expert on key social trends, reacting and building on strategies as the channel
and platforms evolve
Content Development & Management:
• Lead day-to-day activities to maintain all social network accounts and communications on
platforms, including TikTok, Instagram, YouTube, Facebook Twitter, etc.
• Lead concepting & ideas, brief, and motivate the Design / Creative Services team to consistently
deliver unique, social first brand content
• Collaborate with Digital Marketing, Communications and e-commerce to develop impactful social
media marketing calendar and activities that support key brand initiatives and drive business
results.
• Prioritize projects, secure deadlines and ensure that deliverables are met by the team which
includes daily creative requests for Social Media content.
• Manage social media relationship with external brand partners and sponsors, ensuring optimal
strategy and execution of social media for activation
• Analyze data and performance in real time, updating the Executive team on performance and
optimizing strategies and content accordingly.
QUALIFICATIONS:
• 5 + years of experience developing and managing social media strategy preferably with a
fashion brand / founder led brand.
• Track record of driving results through creating and managing social media content, audience
development and engagement.
• Early adopter of new platforms, systems and tools for creating content nimbly.
• Knowledge of and a passion for fashion, trending news, culture and social media topics that
influence consumer behavior.
• Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to
generate compelling, engaging and social content.
• Creative, strategic and collaborative approach to problem solving.
• Strong interpersonal and influencing skills with the ability to interact with senior leaders.
• Excellent verbal and written communications skills; ability to write clear compelling content and
use storytelling to build engagement.
• Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.
• Bachelor's degree in business, marketing, communications or related field or equivalent
experience.
$100,000 - $115,000 base salary (This range represents the low and high end of the anticipated base salary range for this NY- based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO
The Manager of Social Media will develop and implement innovative platform and content strategies that
drive Social Media channel growth, community engagement and e-commerce revenue.
Key responsibilities will include, but are not limited to:
Content Strategy:
• Partner with CEO/Founder and internal teams to develop best-in-class social media strategies
that deliver on the brand's unique tone of voice and positioning.
• Develop multi-channel commercial strategies that increase year-over-year traffic and eCommerce
revenue across all social media channels
• Develop comprehensive content calendar including social-first campaigns, retail and brand
events, social giveaways, influencer activations, brand campaigns and brand partnerships.
• Serve as internal expert on key social trends, reacting and building on strategies as the channel
and platforms evolve
Content Development & Management:
• Lead day-to-day activities to maintain all social network accounts and communications on
platforms, including TikTok, Instagram, YouTube, Facebook Twitter, etc.
• Lead concepting & ideas, brief, and motivate the Design / Creative Services team to consistently
deliver unique, social first brand content
• Collaborate with Digital Marketing, Communications and e-commerce to develop impactful social
media marketing calendar and activities that support key brand initiatives and drive business
results.
• Prioritize projects, secure deadlines and ensure that deliverables are met by the team which
includes daily creative requests for Social Media content.
• Manage social media relationship with external brand partners and sponsors, ensuring optimal
strategy and execution of social media for activation
• Analyze data and performance in real time, updating the Executive team on performance and
optimizing strategies and content accordingly.
QUALIFICATIONS:
• 5 + years of experience developing and managing social media strategy preferably with a
fashion brand / founder led brand.
• Track record of driving results through creating and managing social media content, audience
development and engagement.
• Early adopter of new platforms, systems and tools for creating content nimbly.
• Knowledge of and a passion for fashion, trending news, culture and social media topics that
influence consumer behavior.
• Ability to use a strong data-orientation and analytical mindset, coupled with creative thinking to
generate compelling, engaging and social content.
• Creative, strategic and collaborative approach to problem solving.
• Strong interpersonal and influencing skills with the ability to interact with senior leaders.
• Excellent verbal and written communications skills; ability to write clear compelling content and
use storytelling to build engagement.
• Resourcefulness and resilience; ability to prioritize and multitask in a fast-paced environment.
• Bachelor's degree in business, marketing, communications or related field or equivalent
experience.
$100,000 - $115,000 base salary (This range represents the low and high end of the anticipated base salary range for this NY- based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO