Diageo
Sr. Marketing Manager
Diageo, Fontana, California, United States, 92336
Job Description
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
Sr. Marketing Manager
Location: Malibu
Business Context
Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand! With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.
Diageo’s strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.
Diageo has built a strong platform for growth – through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!
Context / Scope/Role Summary
The Casamigos Sr. Marketing Manager is responsible for leading and delivering all marketing communications for the brand. We are looking for an entrepreneurial, creative and agile individual who is hungry and willing to learn all aspects of the business and has an inherent passion to grow brands in culture. High levels of curiosity, brilliant project management, strong communication skills, ability to influence and collaborate across extended teams, and being a proactive champion for the brand internally and externally will be critical to success.
The Casamigos Sr. Marketing manager will report into the Global Marketing Director. This team will be responsible for developing the brand positioning and distinctive communications.
Responsibilities And Accountabilities
Support Global Marketing Director and Senior Manager to develop and deliver positioning and consistent brand creative and TOV across all communications.Deliver highly engaging and distinct communications across marketing channelsDevelop highly engaging branded experiences for on, off and non-premise eventsAct as lead liaison with Casamigos PR, Experiential and Social Teams to ensure all brand marketing is consistently living up to Casamigos brand standardsLiaise with Experiential Team:
Oversee experiential platforms and brand partnerships to deliver increased brand equity and consumer trial.Key input into execution of highly engaging branded experiences for on, off and non-premise events
Support Commercial Activities:
In conjunction with Consumer Planning & Activation (CP&A), lead the creation of retailer programs focused on the on and off premise channels.
Act as Digital Lead, overseeing brand’s digital ecosystem inclusive of CRM and, eCommerce,Responsible for ad hoc business performance analysis, insight development with planner, and recommendations to address issues or improve existing programming.
Leadership Responsibilities/key Stakeholders
Always represent company and brand values external when representing Casamigos.Operate in a manner that respects the Diageo Society 2030 goals and Diageo Marketing Code.Key stakeholders are Global Marketing Team and Casamigos Leadership
Worker Type
Regular
Primary Location:
Off Site California
Additional Locations :
Job Posting Start Date
2024-07-01
Salary Range
Minimum Salary:
$110400
Maximum Salary
$184000
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
Sr. Marketing Manager
Location: Malibu
Business Context
Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand! With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.
Diageo’s strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.
Diageo has built a strong platform for growth – through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!
Context / Scope/Role Summary
The Casamigos Sr. Marketing Manager is responsible for leading and delivering all marketing communications for the brand. We are looking for an entrepreneurial, creative and agile individual who is hungry and willing to learn all aspects of the business and has an inherent passion to grow brands in culture. High levels of curiosity, brilliant project management, strong communication skills, ability to influence and collaborate across extended teams, and being a proactive champion for the brand internally and externally will be critical to success.
The Casamigos Sr. Marketing manager will report into the Global Marketing Director. This team will be responsible for developing the brand positioning and distinctive communications.
Responsibilities And Accountabilities
Support Global Marketing Director and Senior Manager to develop and deliver positioning and consistent brand creative and TOV across all communications.Deliver highly engaging and distinct communications across marketing channelsDevelop highly engaging branded experiences for on, off and non-premise eventsAct as lead liaison with Casamigos PR, Experiential and Social Teams to ensure all brand marketing is consistently living up to Casamigos brand standardsLiaise with Experiential Team:
Oversee experiential platforms and brand partnerships to deliver increased brand equity and consumer trial.Key input into execution of highly engaging branded experiences for on, off and non-premise events
Support Commercial Activities:
In conjunction with Consumer Planning & Activation (CP&A), lead the creation of retailer programs focused on the on and off premise channels.
Act as Digital Lead, overseeing brand’s digital ecosystem inclusive of CRM and, eCommerce,Responsible for ad hoc business performance analysis, insight development with planner, and recommendations to address issues or improve existing programming.
Leadership Responsibilities/key Stakeholders
Always represent company and brand values external when representing Casamigos.Operate in a manner that respects the Diageo Society 2030 goals and Diageo Marketing Code.Key stakeholders are Global Marketing Team and Casamigos Leadership
Worker Type
Regular
Primary Location:
Off Site California
Additional Locations :
Job Posting Start Date
2024-07-01
Salary Range
Minimum Salary:
$110400
Maximum Salary
$184000
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.#J-18808-Ljbffr