TED Conferences
Audience & Marketing Manager
TED Conferences, New York, New York, us, 10261
Company Description
TED is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action.
At TED, we seek to bridge, include, diversify because we truly believe ideas are for everyone. It is important to us to attract individuals from diverse backgrounds who are curious about the world and interested in helping us spread ideas far and wide
Job Description
The Audience & Marketing Manager participates in the strategic development and execution of innovative, data-driven audience growth and marketing campaigns. They will sit within the Audience Strategy & Growth team and focus on expanding and diversifying TED's audiences at the top-of-funnel, nurturing their engagement and identifying ways to build their loyalty. They'll work closely with teams across media, events and business units to recommend and execute marketing strategies that drive revenue for TED.
Key aspects of this work involve developing and executing campaigns and content strategies to drive new users to TED initiatives and products - including newsletters, podcasts, events, Membership, TED.com and more. They'll utilize existing go-to marketing tools like email, Web banners, and social media, while also brainstorming new and exciting ways to best reach TED's target audiences. Beyond discovery and awareness, this role will work closely with initiative stakeholders to identify ways to deepen audience loyalty and retention, and to nurture strategies that support conversion goals. The Audience & Marketing Manager will also support and build TED's culture of data-informed decision-making, helping to lead org-wide audience research and data projects, create structures around marketing performance reports and translate data into actionable insights.
Role & Responsibilities
Audience & Marketing StrategyDevelop execute strategies to drive awareness and engagement with key TED initiatives, not limited to newsletters, podcasts, events, and Membership.Create, socialize and implement comprehensive multi-channel campaign briefs optimized for audience growthWork with cross-departmental stakeholders and product owners to develop audience strategies that support goals across awareness, engagement, retention and conversionIdentify ways to tap into external brands, content creators and industry leaders as a way to grow priority audience segments for TEDSupport TED's larger brand and marketing goals by creating and maintaining unified and cohesive approaches across all initiativesProvide strategic guidance and editorial oversight for copywriters, designers and product teams to optimize campaigns to meet TED's marketing goalsDevelop and manage audience lists that serve email marketing campaigns Data + Insights Analyze campaign performance, identify takeaways and insights, uncover areas of improvement and socialize findings with stakeholders across the orgUtilize analytics, survey feedback and competitive insights to optimize marketing across channel, messaging and creativeSupport the creation and refinement of data-backed audience personasPartner with TED's Tech team to develop and hone reporting structuresSupport the development and execution of brand and audience studiesInform organizational efforts to organize and systemize audience dataSupport tracking infrastructure across channels ensuring accurate and compliant data collection and reporting (UTMs, Chartable pixels, etc) Operations & Project ManagementOversee and help to manage the team's project roadmaps, campaign deliverables and deadlinesWork closely with Brand Creative team and designers to convey asset requirements, campaign approaches and timelinesProvide copywriting and copyediting support where necessaryServe as additional support on ad building across Web and newslettersManage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational successQualifications
5-7 years of experience in developing and executing marketing strategiesExperience developing comprehensive, multi-channel marketing strategies aligned with org goalsExperience in improving user acquisition and engagement metricsUnderstanding of how to target and grow specific audience segments.Experience with various digital marketing tools (i.e. SailThru, Google Ads), project management software (i.e. AirTable), and graphics/creative platforms (i.e. Canva)Experience creating and executing SEO and SEM strategies designed to drive traffic, Web engagement and brand relevanceExperience in establishing and nurturing strategic relationships with content creators, brands and industry leaders.Ability to analyze campaign performance, derive insights and translate data into actionable strategies.Ability to work effectively with diverse teams, including copywriters, designers, product managers, analysts, producers and business leads.Solid project management skills with the ability to lead and collaborate with cross-functional partners, prioritize high impact activities and keep complex projects moving forward.Excellent written and verbal communication abilities; comfortable presenting strategies and insights to stakeholdersExperience in allocating resources effectively across various marketing initiativesAdditional Information
BENEFITS
Full health benefits (medical, dental, vision)Paid family leaveWork-life balance is encouraged through our flexible paid time offFree OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being401k with match
SALARY RANGE
$80,000 - $94,000
APPLICATION DEADLINE
August 15, 2024
TED Conferences LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume.
TED is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action.
At TED, we seek to bridge, include, diversify because we truly believe ideas are for everyone. It is important to us to attract individuals from diverse backgrounds who are curious about the world and interested in helping us spread ideas far and wide
Job Description
The Audience & Marketing Manager participates in the strategic development and execution of innovative, data-driven audience growth and marketing campaigns. They will sit within the Audience Strategy & Growth team and focus on expanding and diversifying TED's audiences at the top-of-funnel, nurturing their engagement and identifying ways to build their loyalty. They'll work closely with teams across media, events and business units to recommend and execute marketing strategies that drive revenue for TED.
Key aspects of this work involve developing and executing campaigns and content strategies to drive new users to TED initiatives and products - including newsletters, podcasts, events, Membership, TED.com and more. They'll utilize existing go-to marketing tools like email, Web banners, and social media, while also brainstorming new and exciting ways to best reach TED's target audiences. Beyond discovery and awareness, this role will work closely with initiative stakeholders to identify ways to deepen audience loyalty and retention, and to nurture strategies that support conversion goals. The Audience & Marketing Manager will also support and build TED's culture of data-informed decision-making, helping to lead org-wide audience research and data projects, create structures around marketing performance reports and translate data into actionable insights.
Role & Responsibilities
Audience & Marketing StrategyDevelop execute strategies to drive awareness and engagement with key TED initiatives, not limited to newsletters, podcasts, events, and Membership.Create, socialize and implement comprehensive multi-channel campaign briefs optimized for audience growthWork with cross-departmental stakeholders and product owners to develop audience strategies that support goals across awareness, engagement, retention and conversionIdentify ways to tap into external brands, content creators and industry leaders as a way to grow priority audience segments for TEDSupport TED's larger brand and marketing goals by creating and maintaining unified and cohesive approaches across all initiativesProvide strategic guidance and editorial oversight for copywriters, designers and product teams to optimize campaigns to meet TED's marketing goalsDevelop and manage audience lists that serve email marketing campaigns Data + Insights Analyze campaign performance, identify takeaways and insights, uncover areas of improvement and socialize findings with stakeholders across the orgUtilize analytics, survey feedback and competitive insights to optimize marketing across channel, messaging and creativeSupport the creation and refinement of data-backed audience personasPartner with TED's Tech team to develop and hone reporting structuresSupport the development and execution of brand and audience studiesInform organizational efforts to organize and systemize audience dataSupport tracking infrastructure across channels ensuring accurate and compliant data collection and reporting (UTMs, Chartable pixels, etc) Operations & Project ManagementOversee and help to manage the team's project roadmaps, campaign deliverables and deadlinesWork closely with Brand Creative team and designers to convey asset requirements, campaign approaches and timelinesProvide copywriting and copyediting support where necessaryServe as additional support on ad building across Web and newslettersManage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational successQualifications
5-7 years of experience in developing and executing marketing strategiesExperience developing comprehensive, multi-channel marketing strategies aligned with org goalsExperience in improving user acquisition and engagement metricsUnderstanding of how to target and grow specific audience segments.Experience with various digital marketing tools (i.e. SailThru, Google Ads), project management software (i.e. AirTable), and graphics/creative platforms (i.e. Canva)Experience creating and executing SEO and SEM strategies designed to drive traffic, Web engagement and brand relevanceExperience in establishing and nurturing strategic relationships with content creators, brands and industry leaders.Ability to analyze campaign performance, derive insights and translate data into actionable strategies.Ability to work effectively with diverse teams, including copywriters, designers, product managers, analysts, producers and business leads.Solid project management skills with the ability to lead and collaborate with cross-functional partners, prioritize high impact activities and keep complex projects moving forward.Excellent written and verbal communication abilities; comfortable presenting strategies and insights to stakeholdersExperience in allocating resources effectively across various marketing initiativesAdditional Information
BENEFITS
Full health benefits (medical, dental, vision)Paid family leaveWork-life balance is encouraged through our flexible paid time offFree OneMedical and SpringHealth membership for you and your dependents to address physical and mental well-being401k with match
SALARY RANGE
$80,000 - $94,000
APPLICATION DEADLINE
August 15, 2024
TED Conferences LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume.