VP, Marketing Strategy and Performance Marketing

Job Classification:Marketing & Communications - MarketingVP, Marketing Strategy and Performance MarketingPrudential is seeking an innovative, experienced, data-driven Vice President of Marketing Strategy and Performance Marketing to join the US Businesses (USB) Digital and Marketing Team. This newly created, high impact role, reporting into the Chief Digital and Marketing Officer, will be responsible for developing holistic, performance-driven, digital marketing strategies to expand and optimize our presence and growth in the digital landscape, and deliver on B2C and B2B KPIs including customer/client acquisition and revenue growth. This role will partner with our Retirement Strategies (RS), Individual Life Insurance (ILI), Prudential Advisors (PA), and Group Insurance (GI) Business Units (BUs), BU Chief Marketing Officers (CMOs), and marketing capability leads to develop and implement these growth strategies. The ideal candidate is a strategic thought leader with a passion for digital marketing and a proven track record of achieving key performance metrics and driving business growth through innovative data-driven digital marketing strategies and channel optimization. They will be able to create a strategic, compelling story out of insights and into creative product campaigns and digital performance. This candidate should possess deep expertise in digital marketing strategy and performance marketing, and a detailed understanding of digital marketing channels, analytics, along with a strategic mindset to optimize marketing plans and campaigns for maximum impact.What You Can Expect:Marketing Strategy Development:Partner with BU Presidents and BU CMOs to translate business unit strategies and priorities into digital marketing strategies and relevant KPIs (ROAS, acquisition, conversion, marketing qualified leads, etc.)Partner with BU Presidents and BU CMOs to translate business unit strategies into a holistic US Business Marketing strategy, caring for channel conflict and overlapping audiencesDevelop data-driven, actionable digital marketing strategies and plans across all digital marketing channels, informed by industry, product and customer insights and aligned with business goals and objectives to deliver on KPIs (i.e., acquisition, relationship deepening, revenue growth, ROI, etc.)Collaborate with and influence business marketing and channel teams to build out marketing plans, campaigns and initiatives that will deliver on the most impactful opportunities, such as creating the optimal mix of full funnel channel capabilitiesPartner with internal functions to identify and align optimal channel mix within and across all paid, owned and earned channels to drive business growth and ROIPartner with the Brand Paid Media team to uncover new channel and partnership opportunitiesPrioritize existing segments and identify new target markets and strategies to reach these audiences in partnership with Marketing Analytics and Insights and BU CMOsIdentify potential risks and challenges related to digital marketing strategies and develop contingency plans to mitigate themPerformance Marketing Delivery:Influence and guide the vision and roadmap for performance marketing as a competitive advantage across all paid, owned and earned channels in collaboration with BU CMO teamsPartner with the Marketing Analytics and Insights team to measure and monitor KPIs to evaluate the effectiveness of digital marketing strategies and campaigns across all channelsTake accountability for targets, own the specific initiative budget and is responsible for securing, aligning and leading cross-functional resources to the performance plan of record and its supporting investment/budget allocationLeverage analytics to identify the optimal channel mix, channel sequencing and omnichannel strategies, optimizing within and across channels to maximize KPIs, while testing and iteratingIdentify opportunities and recommendations to align and balance organic and paid media mix, online/offline integration and brand and product marketing mix in partnership with the Brand teamEnlist and deploy relevant A/B measurement/analytic techniques to continuously assess performance-to-plan to inform inflight initiative and campaign adjustmentsReport performance outcomes to the BU leadership weekly along with gap-to-close diagnosis, plans and recommendations.Documents initiative success playbook(s), programmatic essentials, operational processes, cadences and decision frameworkDeliver recommendations for digital channel budgets and resource allocation based on metrics and strategic prioritiesPartner with BU CMO teams in designing personalized, omni-channel data-driven journeys across channels to amplify marketing messages and drive greater performanceDevelop and maintain digital marketing learning agenda, recommend iterative testing and manage critical KPIs to drive optimizationLeadership and Influence:Serve as subject matter expert and thought leader for digital marketing to elevate internal knowledge/education and best practices across the organizationRecruit and train additional expert talent in digital marketing, while driving knowledge transfer, adoption, tool utilization and performance practices within BU Marketing teamsTranslate complex information into clear strategies and insights adapted to senior leadership and multiple stakeholdersContinually evaluate evolving trends and technologies to identify and recommend new channels and capabilities to inform and enhance digital marketing strategiesWhat You'll Need:Bachelors Degree required, MBA in Marketing preferred15+ years digital and performance marketing experience at...Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity