Sierra
Product Marketing Lead
Sierra, San Francisco, California, United States, 94199
About Us:At Sierra, we're building a platform to enable every company in the world to build their own autonomous AI agents for everything from customer service to commerce. We are primarily an in-person company based in San Francisco.We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Competitive Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.Our co-founders are Bret Taylor and Clay Bavor. Bret was most recently co-CEO of Salesforce, which had previously acquired the company he founded, Quip. Before founding Quip, Bret was the CTO of Facebook. Bret was one of Google's earliest product managers and one of the co-creators of Google Maps. Bret currently serves as Board Chair of OpenAI. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google's AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace.What You'll Do:Product Messaging and Launches.
Develop crystal-clear, differentiated product messaging and positioning, from messaging architecture to web copy to release marketing-level details.Sales Content.
Develop our enablement playbooks and assets, including first call decks, email templates, customer story slides, ROI slides, and more. Partner closely with our sales leadership to ensure they have what they need to succeed.Demos and Technical PMM.
Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer demos that inspire customers to learn more and buy.Field Marketing and Events.
Lead our field+marketing strategy and serve as player-coach across the marketing team, agencies, and contractors to ensure tactical execution across channels. Channels may include owned events and 3rd party eventsMarketing Generalist and X-Functional Leader.
We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations - from digital advertising and keynote development to customer stories.What You'll Bring:10+ years of B2B marketing experience.Expertise in developing company and product positioning and messaging from scratch, including translating positioning and messaging into marketing artifacts and sales assets.Passion for understanding enterprise customers, their needs, and the context in which they work.Expertise in building beautiful presentations using Google Slides and Keynote.Experience leading campaign strategy, managing agencies and cross-functional teams, including social media agencies / contractors, creative agencies/contractors, web developers, podcast teams, photographers.Ideally, familiarity with web analytics tools, digital marketing tools, and demand generation.Sample Projects:Co-own the launch of our second product-to-market, including the pitch deck, enablement, sales assets, and event messaging.Partner with our product team to fine-tune our competitive insights and translate differentiation into easy-to-repeat differentiators.Pilot Sierra's first customer-facing fireside chat. You will partner with our head of sales and our head of GTM operations to set the strategy and targets for a 20-person executive event. Then, you will manage event contractors to ensure it is executed beautifully, while ensuring the content, message and CTAs are pitch-perfect.Our Values:Trust:
We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.Customer Obsession:
We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.Craftsmanship:
We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn't right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.Intensity:
We know we don't have the luxury of patience. We play to win. We care about our product being the best, and when it isn't, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.Family:
We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other's personal and professional achievements.What We Offer:
We want our benefits to reflect our values, including:Flexible (Unlimited) Paid Time OffMedical, Dental, and Vision benefits for you and your familyLife Insurance and Disability Benefits401k Plan with Sierra matchParental LeaveFertility and Family Building Benefits through CarrotLunch, as well as delicious snacks and coffee to keep you energizedDiscretionary Benefit Stipend giving people the ability to spend where it matters most
These benefits are further detailed in Sierra's policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
Be You, With Us:
We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Develop crystal-clear, differentiated product messaging and positioning, from messaging architecture to web copy to release marketing-level details.Sales Content.
Develop our enablement playbooks and assets, including first call decks, email templates, customer story slides, ROI slides, and more. Partner closely with our sales leadership to ensure they have what they need to succeed.Demos and Technical PMM.
Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer demos that inspire customers to learn more and buy.Field Marketing and Events.
Lead our field+marketing strategy and serve as player-coach across the marketing team, agencies, and contractors to ensure tactical execution across channels. Channels may include owned events and 3rd party eventsMarketing Generalist and X-Functional Leader.
We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations - from digital advertising and keynote development to customer stories.What You'll Bring:10+ years of B2B marketing experience.Expertise in developing company and product positioning and messaging from scratch, including translating positioning and messaging into marketing artifacts and sales assets.Passion for understanding enterprise customers, their needs, and the context in which they work.Expertise in building beautiful presentations using Google Slides and Keynote.Experience leading campaign strategy, managing agencies and cross-functional teams, including social media agencies / contractors, creative agencies/contractors, web developers, podcast teams, photographers.Ideally, familiarity with web analytics tools, digital marketing tools, and demand generation.Sample Projects:Co-own the launch of our second product-to-market, including the pitch deck, enablement, sales assets, and event messaging.Partner with our product team to fine-tune our competitive insights and translate differentiation into easy-to-repeat differentiators.Pilot Sierra's first customer-facing fireside chat. You will partner with our head of sales and our head of GTM operations to set the strategy and targets for a 20-person executive event. Then, you will manage event contractors to ensure it is executed beautifully, while ensuring the content, message and CTAs are pitch-perfect.Our Values:Trust:
We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.Customer Obsession:
We deeply understand our customers' business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.Craftsmanship:
We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn't right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.Intensity:
We know we don't have the luxury of patience. We play to win. We care about our product being the best, and when it isn't, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.Family:
We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other's personal and professional achievements.What We Offer:
We want our benefits to reflect our values, including:Flexible (Unlimited) Paid Time OffMedical, Dental, and Vision benefits for you and your familyLife Insurance and Disability Benefits401k Plan with Sierra matchParental LeaveFertility and Family Building Benefits through CarrotLunch, as well as delicious snacks and coffee to keep you energizedDiscretionary Benefit Stipend giving people the ability to spend where it matters most
These benefits are further detailed in Sierra's policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.
Be You, With Us:
We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.