Marketing Manager - Pharmaceutical Services

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.The Pharma Solutions Marketing Manager will develop and execute on digital marketing plans to achieve revenue growth for the Pharma Services group.This is a remote opportunity.Develop and execute on digital marketing plans to achieve revenue growth for the Pharma Services group.Develop digital marketing strategy for the pharma and life sciences customer channel and execute on digital marketing tactics aligned to the customer's journey to maximize opportunities to drive awareness, education, interest, intent, and conversion.Collaborate with the appropriate teams to develop digital/creative assets rooted in customer insight, emphasize our unique and differentiated product benefits, and reflect the Quest brand.Assist with building and executing digital media plans for owned, organic, paid, and partner channels, supporting both promotional and evergreen campaigns.Measure and report on key metrics for all digital campaigns, helping to effectively allocate budget and assessing campaign performance against goals.Brief and update internal teams on a wide range of topics to secure support and resourcing, and ensure alignment with overall business strategy and brand, communication, compliance, and legal policies.Build relationships and partner with internal (business partners, marketing peers) and external stakeholders (channel partners, key industry players, agencies, and vendors).

Business PlanningCollect, analyze, & interpret business data & use the information appropriately to maintain & grow the business and anticipate new opportunities.Contribute to the development of the overall marketing planIdentify org. capabilities are aligned with the business plansEvaluate, create and execute effective marketing toolsDevelop budget plans/forecasts in support of the business goalsDevelop & utilize feedback & tracking mechanisms and respond accordinglyMarket IntelligenceUnderstand market data, trends, customer attitudes and behaviors, and the competitive landscape to maximize current & future opportunitiesUtilize market intelligence (primary or secondary) in market planning & decision makingUtilize competitive intelligence in market planning & decision makingIdentify need for market intelligence, engage in market research, analyze and communicate resultsChannel/Segment PositioningUnderstand positioning and create, implement and manage pharma segment positioning for competitive advantageIdentify key drivers and develop communications to enhance valueUnderstand, define and communicate the value propositionIntegrate the value proposition in all initiativesMarketing ManagementAnalyze, develop, implement & monitor digital marketing programs successfully to achieve goalsPlan & implement programs that meet growth expectationsExecute marketing plans within budgetTrack forecasts/budgets against plans and identify areas for mid-course correctionsCommunicationEffectively use listening, written, verbal skills to achieve business resultsProactively & concisely communicate necessary info on a timely basisProvide direction & feedback to key constituents clearly and conciselyEDUCATIONBA/BSEXPERIENCE5 years of experience or more in marketingTechnology-savvy, including Internet and software programs such as Word, Excel, Power PointPharma industry experience (either working in pharma or for a company marketing to pharma) requiredKnowledge of Google Ads platform, Eloqua platform, LinkedIn advertising, and a website content management system, preferably AEMBUSINESS UNDERSTANDINGUnderstand the pharma industry, their needs for successful clinical trials and therapy commercializationUnderstand marketing management related disciplines including but not limited to marketing management, finance, sales, research, digital marketing strategies & promotion, new product launches and product/market optimization

DESIRED BEHAVIORSSubject matter expert in PharmaAbility to synthesize and manage various perspectivesStrong collaboratorAbility to make decisionsResults-orientedOrganizedStrong analytical skillsAbility to thrive in a highly matrixed environmentConceptual thinkerLive the valuesChange agent