Design Miami
Vice President of Marketing and Communications
Design Miami, Miami, Florida, us, 33222
About Design Miami
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Design Miami is the global forum for collectible design with fairs in Miami, Paris, Los Angeles and Basel showcasing historic and contemporary furniture, lighting and objets d’art. Founded in 2005 with the inaugural Miami Beach edition, each fair is composed of the world’s most celebrated collectible design galleries alongside a dynamic partner program featuring immersive presentations from global brands in luxury fashion, technology, automotive and lifestyle. Design Miami’s flagship fairs bring together thedesign world’s most influential players from global collectors to design enthusiasts for a week-long celebration and amplification of commerce and culture.
Vice President of Marketing & Communications
As the Vice President of Marketing & Communications at Design Miami, you will play a pivotal role in driving the growth and expansion of a global, Miami-based company. The ideal candidate will come to the position with extensive experience leading a marketing team for an international brand. Core responsibilities include; the development of an omni-channel marketing strategy, the cultivation and expansion of Design Miami’s VIP audience inclusive of global collectors and design enthusiasts, and elevating Design Miami through engaging content and alignment with emerging talent to attract on-brand partners and exhibitors.
In addition to exceptional digital marketing expertise, strategic communications and partnerships experience is a must. The Vice President of Marketing leads the creation of strategic and creative concepts to bring in partners and drive both brand and business goals, managing and driving partnership ideation, creative and execution. They oversee both the Marketing and Partnerships departments in addition to global PR agencies and the creative team inclusive of Design Miami’s Global Creative Director and Art Director. Candidates for this position should have a proven track record of developing andexecuting against an omni-channel marketing and communications strategy inclusive of social, email, website, paid channels, PR and events.
The Vice President of Marketing is an excellent communicator and comes to the position with strong leadership skills and experience. This person is a confident, talented and inspired individual, equipped to motivate a fast-paced team and ready to take the Design Miami brand to the next level.
Core Responsibilities:● Digital Marketing Strategy: omni-channel digital marketing strategy inclusive of social media, email marketing, website, paid channels and creative collaborations● PR & Communications: partner with global agency on strategic comms / media relations across flagship fairs inclusive of executive positioning, media relations and events● Branding & Creative Direction: collaborate with Creative Director, Art Director and Brand Designer to conceptualize identity across flagship fairs and implement vision across digital and print touchpoints inclusive of signage, merchandise (t-shirts, totes etc.); oversee all photography, video, asset creation● Partnerships: work closely with the CEO and Partnerships Team to conceive of impactful proposals for global luxury brands, identify new, sellable opportunities and visual assets, participate in brand partner calls, oversee team in brand partner onboarding and execution of partner contracts and deliverables for each edition of the fair; Oversee Partnerships Team, partnerships strategy, and responsible for meeting annual revenue goals● Content Development: oversee content planning and calendar for all digital channels including seeking out content collaborations with creators, galleries and designers and driving engagement, impressions and follower growth● Fair Marketing: oversee successful marketing for each fair, appropriate for its market, including advertising, ticketing, media/influencer campaigns, merchandise, ancillary events, and strategic partnerships including media partners and cultural partners● Events: oversee all Design Miami events including Welcome Cocktail, VIP Dinner and Press Events including oversight of guest list curation, scenography, entertainment, and run of show● VIP Audience & Visitor Growth: introduce new strategies to engage existing VIP audience comprised of global collectors and cultivate new audiences of emerging collectors and visitors● Budget & Analytics: Oversight and management of the Marketing budget; responsible for providing accurate projections and tracking progress against targets
Requirements:● Bachelor's degree in marketing, communications or a related field● Proven track record of at least 10 years in digital marketing, communications and partnerships● Results-oriented mindset, with a demonstrated ability to exceed revenue targets● Deep industry knowledge and an extensive network of industry contacts● Exceptional negotiation and contract management skills● Excellent communication and interpersonal skills● Strong strategic thinking and analytical skills● Willingness to work occasional evenings and weekends and to travel as required
Job Type: Full-time
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Ability to Relocate:
Miami, FL 33137: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Design Miami is the global forum for collectible design with fairs in Miami, Paris, Los Angeles and Basel showcasing historic and contemporary furniture, lighting and objets d’art. Founded in 2005 with the inaugural Miami Beach edition, each fair is composed of the world’s most celebrated collectible design galleries alongside a dynamic partner program featuring immersive presentations from global brands in luxury fashion, technology, automotive and lifestyle. Design Miami’s flagship fairs bring together thedesign world’s most influential players from global collectors to design enthusiasts for a week-long celebration and amplification of commerce and culture.
Vice President of Marketing & Communications
As the Vice President of Marketing & Communications at Design Miami, you will play a pivotal role in driving the growth and expansion of a global, Miami-based company. The ideal candidate will come to the position with extensive experience leading a marketing team for an international brand. Core responsibilities include; the development of an omni-channel marketing strategy, the cultivation and expansion of Design Miami’s VIP audience inclusive of global collectors and design enthusiasts, and elevating Design Miami through engaging content and alignment with emerging talent to attract on-brand partners and exhibitors.
In addition to exceptional digital marketing expertise, strategic communications and partnerships experience is a must. The Vice President of Marketing leads the creation of strategic and creative concepts to bring in partners and drive both brand and business goals, managing and driving partnership ideation, creative and execution. They oversee both the Marketing and Partnerships departments in addition to global PR agencies and the creative team inclusive of Design Miami’s Global Creative Director and Art Director. Candidates for this position should have a proven track record of developing andexecuting against an omni-channel marketing and communications strategy inclusive of social, email, website, paid channels, PR and events.
The Vice President of Marketing is an excellent communicator and comes to the position with strong leadership skills and experience. This person is a confident, talented and inspired individual, equipped to motivate a fast-paced team and ready to take the Design Miami brand to the next level.
Core Responsibilities:● Digital Marketing Strategy: omni-channel digital marketing strategy inclusive of social media, email marketing, website, paid channels and creative collaborations● PR & Communications: partner with global agency on strategic comms / media relations across flagship fairs inclusive of executive positioning, media relations and events● Branding & Creative Direction: collaborate with Creative Director, Art Director and Brand Designer to conceptualize identity across flagship fairs and implement vision across digital and print touchpoints inclusive of signage, merchandise (t-shirts, totes etc.); oversee all photography, video, asset creation● Partnerships: work closely with the CEO and Partnerships Team to conceive of impactful proposals for global luxury brands, identify new, sellable opportunities and visual assets, participate in brand partner calls, oversee team in brand partner onboarding and execution of partner contracts and deliverables for each edition of the fair; Oversee Partnerships Team, partnerships strategy, and responsible for meeting annual revenue goals● Content Development: oversee content planning and calendar for all digital channels including seeking out content collaborations with creators, galleries and designers and driving engagement, impressions and follower growth● Fair Marketing: oversee successful marketing for each fair, appropriate for its market, including advertising, ticketing, media/influencer campaigns, merchandise, ancillary events, and strategic partnerships including media partners and cultural partners● Events: oversee all Design Miami events including Welcome Cocktail, VIP Dinner and Press Events including oversight of guest list curation, scenography, entertainment, and run of show● VIP Audience & Visitor Growth: introduce new strategies to engage existing VIP audience comprised of global collectors and cultivate new audiences of emerging collectors and visitors● Budget & Analytics: Oversight and management of the Marketing budget; responsible for providing accurate projections and tracking progress against targets
Requirements:● Bachelor's degree in marketing, communications or a related field● Proven track record of at least 10 years in digital marketing, communications and partnerships● Results-oriented mindset, with a demonstrated ability to exceed revenue targets● Deep industry knowledge and an extensive network of industry contacts● Exceptional negotiation and contract management skills● Excellent communication and interpersonal skills● Strong strategic thinking and analytical skills● Willingness to work occasional evenings and weekends and to travel as required
Job Type: Full-time
Benefits:
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Ability to Relocate:
Miami, FL 33137: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr