Capgemini
Digital Marketing Analyst with Marketo
Capgemini, Chicago, Illinois, United States, 60290
Job Description
Seeking a motivated and thorough Marketing Data Analyst with 2-5 years of experience to join our diverse team. The ideal candidate will possess strong analytical skills, SQL mastery, and expertise in data manipulation and visualization. You will be responsible for analyzing customer behavior, website performance, and campaign effectiveness, and providing actionable insights to drive strategic marketing decisions.
Key Responsibilities:
Data Analysis
: Collect, analyze, and interpret data from various sources to help guide business decisions. Use available reports and dashboards to gain insights into customer behavior, website performance, and campaign effectiveness.
Analyze Sales Funnels
: Examine and assess the entire customer journey from awareness to conversion. Identify key areas for optimization and improvement to improve overall sales performance.
SQL Mastery
: Use sophisticated SQL skills to efficiently extract, manipulate, and analyze data from relational databases. Ensure data accuracy and integrity in all analyses.
Interpersonal Skills
: Effectively communicate sophisticated data findings and insights to cross-functional teams. Prepare clear and concise reports and presentations that highlight key trends and recommendations.
Marketing Tools Expertise
: Apply your knowledge of Marketo to analyze marketing data and assess campaign performance. Leverage Marketo data to provide actionable insights and recommendations.
Experience Required:
2-5 years of experience in a marketing data analysis role or similar position.
Proficiency in SQL, data manipulation, and visualization tools. Experience with MS Excel and PowerPoint for crafting reports and presentations.
Marketo Experience: Prior experience with Marketo is required. Familiarity with its features and functionalities will be essential for analyzing marketing campaigns and performance.
Proven ability to independently analyze marketing data, identify trends, and provide actionable insights.
Bachelor’s degree or equivalent experience in Marketing, Data Analytics, Statistics, or a related field preferred.
Strong problem-solving skills and attention to detail.
Ability to work independently and handle multiple tasks simultaneously.
Excellent interpersonal and communication skills, with the ability to present data-driven insights clearly.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job:
Programmer/Analyst
Organization:
NA APPS LOC PRACTICE
Title:
Digital Marketing Analyst with Marketo
Location:
IL-Chicago
Requisition ID:
076512
Seeking a motivated and thorough Marketing Data Analyst with 2-5 years of experience to join our diverse team. The ideal candidate will possess strong analytical skills, SQL mastery, and expertise in data manipulation and visualization. You will be responsible for analyzing customer behavior, website performance, and campaign effectiveness, and providing actionable insights to drive strategic marketing decisions.
Key Responsibilities:
Data Analysis
: Collect, analyze, and interpret data from various sources to help guide business decisions. Use available reports and dashboards to gain insights into customer behavior, website performance, and campaign effectiveness.
Analyze Sales Funnels
: Examine and assess the entire customer journey from awareness to conversion. Identify key areas for optimization and improvement to improve overall sales performance.
SQL Mastery
: Use sophisticated SQL skills to efficiently extract, manipulate, and analyze data from relational databases. Ensure data accuracy and integrity in all analyses.
Interpersonal Skills
: Effectively communicate sophisticated data findings and insights to cross-functional teams. Prepare clear and concise reports and presentations that highlight key trends and recommendations.
Marketing Tools Expertise
: Apply your knowledge of Marketo to analyze marketing data and assess campaign performance. Leverage Marketo data to provide actionable insights and recommendations.
Experience Required:
2-5 years of experience in a marketing data analysis role or similar position.
Proficiency in SQL, data manipulation, and visualization tools. Experience with MS Excel and PowerPoint for crafting reports and presentations.
Marketo Experience: Prior experience with Marketo is required. Familiarity with its features and functionalities will be essential for analyzing marketing campaigns and performance.
Proven ability to independently analyze marketing data, identify trends, and provide actionable insights.
Bachelor’s degree or equivalent experience in Marketing, Data Analytics, Statistics, or a related field preferred.
Strong problem-solving skills and attention to detail.
Ability to work independently and handle multiple tasks simultaneously.
Excellent interpersonal and communication skills, with the ability to present data-driven insights clearly.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job:
Programmer/Analyst
Organization:
NA APPS LOC PRACTICE
Title:
Digital Marketing Analyst with Marketo
Location:
IL-Chicago
Requisition ID:
076512