Capgemini
Digital Marketing Analyst
Capgemini, Chicago, Illinois, United States, 60290
Job Description
Capgemini is seeking a consultant to lead optimization/personalization engagements and help us grow those services within our Digital Marketing practice (strategy focused, non-technical role). The ideal candidate is both analytical and creative, having a curiosity about how customers engage with websites, and the knowhow to improve those experiences.
The individual will need to have the ability to design and implement digital analytics, use the resulting data to understand customer behavior, and use those insights to inform the testing and personalization experiences that they lead. We are looking for a collaborative leader that can implement optimization campaigns and collaborate with clients on best practices.
Responsibilities
Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.
Produce compelling data visualizations that are easily understood by key executive partners; provide actionable analysis on site experiences.
Lead multivariate testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results. Mature these programs to deeper levels of personalization.
Foster data driven and optimization focused cultures within client teams, driving thought leadership and helping organizations evolve their digital programs.
Build positive relationships, establishing clear lines of communication with clients, partners, and internal staff members.
Requirements
3 to 5 years working directly with digital analytics tools like Adobe Analytics or Google Analytics.
Proven experience using testing tools like Kibo (Monetate), Adobe Target, Optimizely, etc.
Proven experience in tag management; capable of adding new analytics and marketing tags through platforms like Tealium and Google Tag Manger.
Outstanding project management capability – from planning to delivery and continued growth.
Knowledge of ecommerce strategies and possesses a tactical digital competence to help advise on recommendations.
Ability to lead sophisticated targeting and personalization strategies and can guide clients on end-to-end strategy.
Ability to effectively multi-task in a dynamic and deadline driven atmosphere.
Bachelor’s degree or equivalent experience, preferably in Business, Marketing, or Computer Science.
Microsoft Office applications (i.e., Word, Advanced Excel)
Agency or consultancy experience preferred.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job: Programmer/Analyst
Organization: NA APPS LOC PRACTICE
Title: Digital Marketing Analyst
Location: IL-Chicago
Requisition ID: 076034
Capgemini is seeking a consultant to lead optimization/personalization engagements and help us grow those services within our Digital Marketing practice (strategy focused, non-technical role). The ideal candidate is both analytical and creative, having a curiosity about how customers engage with websites, and the knowhow to improve those experiences.
The individual will need to have the ability to design and implement digital analytics, use the resulting data to understand customer behavior, and use those insights to inform the testing and personalization experiences that they lead. We are looking for a collaborative leader that can implement optimization campaigns and collaborate with clients on best practices.
Responsibilities
Ability to capture tracking needs for digital experiences, translate into tracking solutions, then work with development resources to implement tracking.
Produce compelling data visualizations that are easily understood by key executive partners; provide actionable analysis on site experiences.
Lead multivariate testing initiatives: planning tests, maintaining test queues, collecting assets, deploying, and actioning on results. Mature these programs to deeper levels of personalization.
Foster data driven and optimization focused cultures within client teams, driving thought leadership and helping organizations evolve their digital programs.
Build positive relationships, establishing clear lines of communication with clients, partners, and internal staff members.
Requirements
3 to 5 years working directly with digital analytics tools like Adobe Analytics or Google Analytics.
Proven experience using testing tools like Kibo (Monetate), Adobe Target, Optimizely, etc.
Proven experience in tag management; capable of adding new analytics and marketing tags through platforms like Tealium and Google Tag Manger.
Outstanding project management capability – from planning to delivery and continued growth.
Knowledge of ecommerce strategies and possesses a tactical digital competence to help advise on recommendations.
Ability to lead sophisticated targeting and personalization strategies and can guide clients on end-to-end strategy.
Ability to effectively multi-task in a dynamic and deadline driven atmosphere.
Bachelor’s degree or equivalent experience, preferably in Business, Marketing, or Computer Science.
Microsoft Office applications (i.e., Word, Advanced Excel)
Agency or consultancy experience preferred.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
Flexible work
Healthcare including dental, vision, mental health, and well-being programs
Financial well-being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well-being benefits like subsidized back-up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
About Capgemini
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Get The Future You Want | www.capgemini.com
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job: Programmer/Analyst
Organization: NA APPS LOC PRACTICE
Title: Digital Marketing Analyst
Location: IL-Chicago
Requisition ID: 076034