Solis Mammography
Director, Digital and Growth Marketing
Solis Mammography, Addison, Texas, United States, 75001
Director, Digital and Growth Marketing
Looking to elevate your career? Join us!
Work Location:
Hybrid in Addison, TX - Office days are Tuesday and Wednesday
Work Hours:
Full Time, 40 hours per week
Department Highlights:Redefine mammography and women's healthcare across the country.Work in an entrepreneurial environment, where new ideas quickly come to life.Collaborate across multiple areas within the company.Here is what you will need:
Education: Bachelor's degree in Marketing, Business, Engineering, or related field.Experience: 5-7 years of marketing and/or digital experience, with a focus on growth marketing and digital roles. Hands on experience driving a brand or managing a product is preferred. Retail, Consumer, or Healthcare experience a plus.Digital & Growth Marketing Expertise: Broad understanding of various growth marketing channels with deep expertise in a few select areas (e.g., eCommerce, email marketing, digital marketing, product marketing, D2C marketing).
Technical Proficiency : Familiarity with marketing platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, etc.).
Project Management: Ability to effectively execute multiple initiatives and campaigns.Leadership Skills: Demonstrated ability to lead, mentor, and inspire.Communication: Excellent verbal and written communication skills, capable of conveying ideas clearly and effectively to diverse stakeholders.Strategic Thinking: Strong strategic mindset with the ability to develop and execute impactful marketing strategies.Collaboration: Proven ability to work collaboratively with cross-functional teams and external partners.Adaptability: Comfortable navigating complex organizations and adapting strategies to changing business needsA Day in the Life of a Director, Digital and Growth Marketing:
Provide services and support for the following areas:Utilize patient and market insights to identify and develop growth opportunities focused on digital initiatives and patient segmentation strategies.Manage the website design and online scheduler to optimize the patient booking experience and increase conversion rate.Lead and manage marketing agencies to execute paid digital marketing strategies while managing the budget for these channels.Create go-to-market strategies for our direct-to-consumer cash pay offerings, including AI add-ons, and execute those strategies across cross-functional teams.Drive occasional email marketing campaign strategies to enhance patient engagement.Optimize digital traffic drivers, including SEO, Google Reviews, and UX/UI improvements.Manage performance analytics and reporting for digital channels.Partner with the Patient Engagement team to improve triggered patient journeys (e.g, SMS and email appointment reminders) and optimize CRM strategies.Champion new projects and initiatives that align with organizational growth objectives and embody an entrepreneurial spirit.Why Solis Mammography?
A Great Place to Work for the second year in a row!Offer competitive benefits such as Medical, Dental, Vision, 401k, PTO, Paid Holidays, Backup Child/Adult Care as well as other unique benefits.
Looking to elevate your career? Join us!
Work Location:
Hybrid in Addison, TX - Office days are Tuesday and Wednesday
Work Hours:
Full Time, 40 hours per week
Department Highlights:Redefine mammography and women's healthcare across the country.Work in an entrepreneurial environment, where new ideas quickly come to life.Collaborate across multiple areas within the company.Here is what you will need:
Education: Bachelor's degree in Marketing, Business, Engineering, or related field.Experience: 5-7 years of marketing and/or digital experience, with a focus on growth marketing and digital roles. Hands on experience driving a brand or managing a product is preferred. Retail, Consumer, or Healthcare experience a plus.Digital & Growth Marketing Expertise: Broad understanding of various growth marketing channels with deep expertise in a few select areas (e.g., eCommerce, email marketing, digital marketing, product marketing, D2C marketing).
Technical Proficiency : Familiarity with marketing platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, etc.).
Project Management: Ability to effectively execute multiple initiatives and campaigns.Leadership Skills: Demonstrated ability to lead, mentor, and inspire.Communication: Excellent verbal and written communication skills, capable of conveying ideas clearly and effectively to diverse stakeholders.Strategic Thinking: Strong strategic mindset with the ability to develop and execute impactful marketing strategies.Collaboration: Proven ability to work collaboratively with cross-functional teams and external partners.Adaptability: Comfortable navigating complex organizations and adapting strategies to changing business needsA Day in the Life of a Director, Digital and Growth Marketing:
Provide services and support for the following areas:Utilize patient and market insights to identify and develop growth opportunities focused on digital initiatives and patient segmentation strategies.Manage the website design and online scheduler to optimize the patient booking experience and increase conversion rate.Lead and manage marketing agencies to execute paid digital marketing strategies while managing the budget for these channels.Create go-to-market strategies for our direct-to-consumer cash pay offerings, including AI add-ons, and execute those strategies across cross-functional teams.Drive occasional email marketing campaign strategies to enhance patient engagement.Optimize digital traffic drivers, including SEO, Google Reviews, and UX/UI improvements.Manage performance analytics and reporting for digital channels.Partner with the Patient Engagement team to improve triggered patient journeys (e.g, SMS and email appointment reminders) and optimize CRM strategies.Champion new projects and initiatives that align with organizational growth objectives and embody an entrepreneurial spirit.Why Solis Mammography?
A Great Place to Work for the second year in a row!Offer competitive benefits such as Medical, Dental, Vision, 401k, PTO, Paid Holidays, Backup Child/Adult Care as well as other unique benefits.