Ametros
Content Marketing Manager
Ametros, Wilmington, Massachusetts, us, 01887
Ametros is the nation's largest professional administrator of medical insurance claim settlements. We help individuals manage their ongoing medical care through our CareGuard service and proprietary technology platform. CareGuard provides settlement advisory support, saves our members money on medical expenses, ensures compliance with government reporting, and facilitates the navigation of the complex US healthcare system.
The
Content
Marketing Manager
oversees value communication to current and prospective Ametros clients with the goal of bringing them through the lifecycle from Awareness to Advocate. This person has a strong writing background and will be responsible for overseeing initiatives to help the business improve referral and conversion rates as it relates to increasing education amongst our channel sources. This person plays a crucial role in listening to the market and speaking with clients, understanding where there are knowledge gaps, and running campaigns to strengthen our relationships with B2B channel sources.
RESPONSIBILITIES:
Develop and maintain communications workflows and tests throughout the customer lifecycleWrite blogs, emails and sales materials and various other marketing pieces to support business objectivesHelp define key elements of the overall the go-to-market strategy including but not limited to: Building value propositions, Branding / positioning strategies, Target personas, Content creation strategies, Target modeling, Journey mapping, Full funnel management, Media optimization, Creative testing, Marketing automation, CRM & data strategies and lead management strategiesCreate initiatives to support conversion and acquisition goalsDevelop and maintain a thorough understanding of our B2B audience and clientsOversee surveys, interviews, win/loss analysis, competitive intelligence, and other market researchDevelop workflows and triggers in CRM for consistently occurring client communicationsConduct consistent discovery of client lifecycle to determine areas for further project developmentCollaborate with other team members on delivery of campaigns and materials, and communications and updates for internal stakeholdersRequirements
BA or equivalent experience in Marketing or Communications4-7 years Marketing experienceExcellent writing and editing skills with a demonstrated ability to convert technical information into accessible and engaging contentUnderstanding of audience & customer journey - personas - crafting language that speaks to specific audiences (including plaintiff attorneys, structures settlement brokers, injured parties, adjusters, and defense attorneys)Marketing automation platform - Advanced knowledge of how to use marketing automation platforms such as HubSpot, Marketo, Pardot or Dynamics MarketingEnthusiastic collaborator who is able to work across many different stakeholders and shepherd change effectivelyExcellent problem solving capabilitiesProficient in MS Office: Word, Excel, Outlook, PowerPointAbility to travel 2-3 times a year
What's in it for you?
• Medical, dental and vision plans where Ametros covers 80% of the premium
• 401 (k) plan with a company match
• Generous paid time-off and 10 observed holidays
• Company Paid Short-term disability, Long-term disability and Life Insurance plans
• Office equipment reimbursement for our Hybrid and Remote employees
In addition to our benefits package, employees have the opportunity to get involved with engagement, diversity, and philanthropic initiatives from their first day working with us to help us achieve our goal of
Limitless Inclusion for All
. As Ametros Citizens, we work together to foster an environment of limitless inclusion and belonging that encourages, supports, and celebrates the diverse voices and backgrounds of our people, while energizing the passion and innovations to revolutionize our industry.
Ametros is an Equal Opportunity Employer
The
Content
Marketing Manager
oversees value communication to current and prospective Ametros clients with the goal of bringing them through the lifecycle from Awareness to Advocate. This person has a strong writing background and will be responsible for overseeing initiatives to help the business improve referral and conversion rates as it relates to increasing education amongst our channel sources. This person plays a crucial role in listening to the market and speaking with clients, understanding where there are knowledge gaps, and running campaigns to strengthen our relationships with B2B channel sources.
RESPONSIBILITIES:
Develop and maintain communications workflows and tests throughout the customer lifecycleWrite blogs, emails and sales materials and various other marketing pieces to support business objectivesHelp define key elements of the overall the go-to-market strategy including but not limited to: Building value propositions, Branding / positioning strategies, Target personas, Content creation strategies, Target modeling, Journey mapping, Full funnel management, Media optimization, Creative testing, Marketing automation, CRM & data strategies and lead management strategiesCreate initiatives to support conversion and acquisition goalsDevelop and maintain a thorough understanding of our B2B audience and clientsOversee surveys, interviews, win/loss analysis, competitive intelligence, and other market researchDevelop workflows and triggers in CRM for consistently occurring client communicationsConduct consistent discovery of client lifecycle to determine areas for further project developmentCollaborate with other team members on delivery of campaigns and materials, and communications and updates for internal stakeholdersRequirements
BA or equivalent experience in Marketing or Communications4-7 years Marketing experienceExcellent writing and editing skills with a demonstrated ability to convert technical information into accessible and engaging contentUnderstanding of audience & customer journey - personas - crafting language that speaks to specific audiences (including plaintiff attorneys, structures settlement brokers, injured parties, adjusters, and defense attorneys)Marketing automation platform - Advanced knowledge of how to use marketing automation platforms such as HubSpot, Marketo, Pardot or Dynamics MarketingEnthusiastic collaborator who is able to work across many different stakeholders and shepherd change effectivelyExcellent problem solving capabilitiesProficient in MS Office: Word, Excel, Outlook, PowerPointAbility to travel 2-3 times a year
What's in it for you?
• Medical, dental and vision plans where Ametros covers 80% of the premium
• 401 (k) plan with a company match
• Generous paid time-off and 10 observed holidays
• Company Paid Short-term disability, Long-term disability and Life Insurance plans
• Office equipment reimbursement for our Hybrid and Remote employees
In addition to our benefits package, employees have the opportunity to get involved with engagement, diversity, and philanthropic initiatives from their first day working with us to help us achieve our goal of
Limitless Inclusion for All
. As Ametros Citizens, we work together to foster an environment of limitless inclusion and belonging that encourages, supports, and celebrates the diverse voices and backgrounds of our people, while energizing the passion and innovations to revolutionize our industry.
Ametros is an Equal Opportunity Employer