Daimler Truck
Digital Marketing Analyst II
Daimler Truck, Fort Mill, South Carolina, United States, 29715
Inside the RoleAs a Digital Marketing Analyst on the Digital Marketing team, you will play an integral role in the digital marketing strategy and execution for our leading brands. This role provides projects, programs and analytics digital support for Freightliner, Western Star and Detroit brands. The person in this role will work directly with the digital marketing specialists on the team, as well as coordinates with other departments (Marketing Communications, Product Marketing, DTFS, Aftermarket, IT) on marketing programs and campaigns for brand websites as well as Highspot, our sales enablement platform. This role will also contribute to the development and analysis of marketing efforts, including program and campaign performance.
We Take Care of Our Team
Position offers a starting salary range of
$67,500.00 - $86,500.00 USD
Pay offered dependent on knowledge, skills, and experience.
Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans.
What You Drive at DTNAProvide project management for Smart Source & Star Source (Freightliner and Western Star consumer applications), including feature enhancements, design testing and KPI/analytics reporting in collaboration with the internal DTNA CSG team. Ensure content parity across other digital platforms where applicable. Manage coordination for VIN lookup tool/training section within the applications.Coordinate training for Smart Source and Star Source applications. Manage feedback and troubleshoot reported issues.Manage and develop content on the Freightliner, Western Star and Detroit websites using Umbraco, a content management system (CMS), while following brand guidelines and ensuring content accuracy. Collaborate within the Digital Marketing team as well as with Brand Communications, Product Marketing, IT, DTFS and Aftermarket teams.Assist with brand websites user testing and project coordination.Manage analytics reporting within the Digital team including brand websites monthly analytics reports and quarterly all-agency meeting coordination; Highspot monthly reporting and meeting facilitation; Marketo reporting and request a quote (RAQ) validation.Provide ad-hoc performance reporting and data analysis for digital programs, campaigns and platforms using Tableau, Google Analytics (GA4), Highspot and Marketo.Provide support for email marketing campaigns through Marketo, our marketing automation platform including coordination with internal stakeholders and agency partners.Provide support as needed for special projects, product launches and campaigns.Knowledge You Should Bring
Bachelor's degree and 2 years of related experience OR 6 years of relevant experience in lieu of degree.Experience supporting website and/or mobile app projects.Must be able to manage multiple, competing priorities and work in a fast-paced environment.Strong analytical and problem-solving skills.Highly organized, agile and adaptable to process changes.Must possess a high level of attention to detail and organizational skills.Experience coordinating projects across multiple business areas.Demonstrate excellent verbal and written communication skills and technical aptitude.Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.Exceptional Candidates Might Have
Experience with content management system (CMS) platform administration such as Adobe Experience Manager (AEM) or Umbraco.Basic HTML knowledge.Experience with data visualization/blending and supporting project managers with data analysis.Basic knowledge of iOS and Android platforms.Experience with Google Analytics and interpreting data/metrics.Experience and understanding of UI/UX design and application testing.#LI-TN1
This position is not eligible for relocation support.
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-Fort Mill, SC US, Portland, OR US
YOU MAKE US - YOU MAKE THE DIFFERENCE
People are what makes us - everyone makes the difference at Daimler Truck. As one global team, we drive success: from conventional powertrains to the future of sustainable transportation. We build to solve. Constantly pursuing our goals. Our culture. Our daily life.
It's your impact that makes the difference. Only together, will we achieve more sustainable transportation, reduce our carbon footprint, increase safety on and off the track, develop smarter technology and financial solutions. All essential, to fulfill our purpose for all who keep the world moving. That's why we rely on each other. We start with listening to your insights, thoughts, and ideas.
Let's unleash our collective potential to build our future, progress together and lead with the long view. Because everything you do has an impact. It matters. This is what we call impact Culture.
Schedule Type:Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA's legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future - building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
This position is
not open
for Visa sponsorship
or
to existing Visa holdersApplicants must be legally authorized to work permanently in the country the position is located in at the time of applicationFinal candidate must successfully complete a criminal background checkFinal candidate may be required to successfully complete a pre-employment drug screenContractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positionsEEO/Minorities/Females/Disabled/Veterans
Daimler Truck North America is committed to employing a diverse workforce and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.
We Take Care of Our Team
Position offers a starting salary range of
$67,500.00 - $86,500.00 USD
Pay offered dependent on knowledge, skills, and experience.
Benefits include annual bonus program; 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age; starting at 4 weeks paid vacation; 13+ calendar holidays; 8 weeks paid parental leave; employee assistance program; comprehensive healthcare plans and wellness programs; onsite fitness (at some locations); tuition assistance and volunteer paid time off; short-term and long-term disability plans.
What You Drive at DTNAProvide project management for Smart Source & Star Source (Freightliner and Western Star consumer applications), including feature enhancements, design testing and KPI/analytics reporting in collaboration with the internal DTNA CSG team. Ensure content parity across other digital platforms where applicable. Manage coordination for VIN lookup tool/training section within the applications.Coordinate training for Smart Source and Star Source applications. Manage feedback and troubleshoot reported issues.Manage and develop content on the Freightliner, Western Star and Detroit websites using Umbraco, a content management system (CMS), while following brand guidelines and ensuring content accuracy. Collaborate within the Digital Marketing team as well as with Brand Communications, Product Marketing, IT, DTFS and Aftermarket teams.Assist with brand websites user testing and project coordination.Manage analytics reporting within the Digital team including brand websites monthly analytics reports and quarterly all-agency meeting coordination; Highspot monthly reporting and meeting facilitation; Marketo reporting and request a quote (RAQ) validation.Provide ad-hoc performance reporting and data analysis for digital programs, campaigns and platforms using Tableau, Google Analytics (GA4), Highspot and Marketo.Provide support for email marketing campaigns through Marketo, our marketing automation platform including coordination with internal stakeholders and agency partners.Provide support as needed for special projects, product launches and campaigns.Knowledge You Should Bring
Bachelor's degree and 2 years of related experience OR 6 years of relevant experience in lieu of degree.Experience supporting website and/or mobile app projects.Must be able to manage multiple, competing priorities and work in a fast-paced environment.Strong analytical and problem-solving skills.Highly organized, agile and adaptable to process changes.Must possess a high level of attention to detail and organizational skills.Experience coordinating projects across multiple business areas.Demonstrate excellent verbal and written communication skills and technical aptitude.Strong proficiency in Microsoft Office applications, particularly Excel and PowerPoint.Exceptional Candidates Might Have
Experience with content management system (CMS) platform administration such as Adobe Experience Manager (AEM) or Umbraco.Basic HTML knowledge.Experience with data visualization/blending and supporting project managers with data analysis.Basic knowledge of iOS and Android platforms.Experience with Google Analytics and interpreting data/metrics.Experience and understanding of UI/UX design and application testing.#LI-TN1
This position is not eligible for relocation support.
Where We Work
This position is open to applicants who can work in (or relocate to) the following location(s)-Fort Mill, SC US, Portland, OR US
YOU MAKE US - YOU MAKE THE DIFFERENCE
People are what makes us - everyone makes the difference at Daimler Truck. As one global team, we drive success: from conventional powertrains to the future of sustainable transportation. We build to solve. Constantly pursuing our goals. Our culture. Our daily life.
It's your impact that makes the difference. Only together, will we achieve more sustainable transportation, reduce our carbon footprint, increase safety on and off the track, develop smarter technology and financial solutions. All essential, to fulfill our purpose for all who keep the world moving. That's why we rely on each other. We start with listening to your insights, thoughts, and ideas.
Let's unleash our collective potential to build our future, progress together and lead with the long view. Because everything you do has an impact. It matters. This is what we call impact Culture.
Schedule Type:Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.
At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA's legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future - building a cleaner, safer and more efficient tomorrow for all.
That is what we are working toward - for all who keep the world moving.
Additional Information
This position is
not open
for Visa sponsorship
or
to existing Visa holdersApplicants must be legally authorized to work permanently in the country the position is located in at the time of applicationFinal candidate must successfully complete a criminal background checkFinal candidate may be required to successfully complete a pre-employment drug screenContractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positionsEEO/Minorities/Females/Disabled/Veterans
Daimler Truck North America is committed to employing a diverse workforce and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.
For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.